Talents to Titans: Africa's Creative Economy Podcast
Titilayo Adeyeri-Udonsak
4 episodes
4 months ago
The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
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The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
Barefoot to Superstar: The Narratives We're Missing in African Football
Talents to Titans: Africa's Creative Economy Podcast
4 minutes
5 months ago
Barefoot to Superstar: The Narratives We're Missing in African Football
The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
Talents to Titans: Africa's Creative Economy Podcast
The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
