It sounds simple to include all the information about a customer's interaction with an airline in a single retail-style Order. But 60 years of refinement to processes built on PNRs and tickets mean that there is a definite devil in the detail. 

Listen to Bert Craven, Jonathan Hutchinson and Ian Tunnacliffe from T2RL in discussion with Sally Gethin, Aviation journalist & Commentator at Gethin's Inflight News discussing what Orders will look like and how they need to be managed.