Remember COVID? Remember how things started to go out of control when it hit? Or how do things begin to look different when platforms change their rules? Well, that inspired me to think about a crucial aspect of business survival – diversifying sales channels. Relying on just one sales channel can be risky and threaten your business. Those things can quickly turn your go-to sales strategy into a dead end. So, the real question is how can YOU rethink your sales strategy and ensure your business stays resilient in any circumstance?
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