Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

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Sweathead, A Strategy Podcast

Mark Pollard

520 episodes

3 days ago

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Sweathead, A Strategy Podcast

50 minutes 3 seconds

1 week ago

Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Watch this on the new Sweathead YouTube channel:

https://youtu.be/cqUmFaJ6Af4

It's part of our new series Brains On Brands.

Sydney Sweeney and American Eagle dropped one of the most talked-about ads of the year. In this video, we break down why the campaign is controversial what it says about celebrity marketing, and what strategists, creatives, and brands can learn from it.

Featuring:

Amira Barger - EVP, Edelman http://www.instagram.com/amirabarger
Anastasia Kārkliņa Gabriel - Culture Expert http://www.instagram.com/anastasiakgabriel

Lola Bakare - CMO Advisor

http://www.instagram.com/titilola

For more Sweathead:

- Strategy classes and ebooks http://www.sweathead.com

- Instagram http://www.instagram.com/sweathead

- Mark Pollard on Instagram http://www.instagram.com/markpollard