What happens when the world’s biggest day of generosity meets the rise of the subscription economy?
In this special LIVE edition of The Sustainable Giving podcast, host Dave Raley is joined by Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, for a deep and energizing conversation on how generosity is evolving, and how nonprofit leaders can turn one powerful day into lasting, sustainable impact.
Broadcast live on LinkedIn and made possible by CharityEngine — with a special word from Vice President of Marketing, Dave Martin — this episode unpacks what’s happening at the intersection of technology, culture, and generosity — and how organizations can build year-round giving strategies rooted in belonging, not burnout.
Key Topics They Covered:
1. The Future of Generosity: Woodrow shares the scale and scope of GivingTuesday’s global impact, and how the data shows generosity is more participatory, community-driven, and sustainable than ever before.
2. The Rise of Sustainable Giving: Dave and Woodrow explore the momentum behind recurring giving — noting that 12% of GivingTuesday donors last year became monthly givers — and what that tells us about the future of donor loyalty.
3. Four Insights to Grow Sustainable Giving This GivingTuesday: Dave outlines four proven strategies from the field:
- Start early, stay late: Treat GivingTuesday as a season, not a single day.
- Lead with recurring: Make monthly giving the hero of your campaign.
- Incentivize conversion: Use simple, delightful nudges like match offers or special perks.
- Leverage multiple channels: Align your message across email, social, direct mail, and events for a unified story.
4. Leveraging Shared Moments for Lasting Impact: The conversation turns to how shared cultural moments like GivingTuesday create belonging, spark participation, and, when leveraged well, lead to higher retention and deeper connection.
5. Launch of the Sustainable Giving Certification: Dave announces the new Sustainable Giving Certification, designed to recognize technology and service providers that enable recurring giving at scale. CharityEngine was recognized as the Founding Certified Partner for its leadership in sustainable giving technology.
Also in this episode, they talked about:
- How data insights from GivingTuesday reveal shifting donor behaviors.
- The link between technology, donor experience, and long-term retention.
- Practical steps for smaller nonprofits with limited tech resources.
- The importance of aligning providers and platforms with sustainable giving principles.
- Highlights from the Sustainable Giving Workshop and upcoming opportunities to engage.
What if your next GivingTuesday campaign didn’t end after 24 hours — but built a foundation for year-round generosity?
Get to Know the Presenters:
- Learn more about Woodrow Rosenbaum
- Learn more about Dave Martin
- Learn more about Dave Raley
Additional Resources:
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, and Victoria.
What if the biggest opportunity in fundraising has been quietly waiting all along — hidden in plain sight?
In this episode of the Sustainable Giving podcast, host Dave Raley chats with Erica Waasdorp, President of A Direct Solution, longtime champion of monthly giving, and self-proclaimed “Philanthropyholic.” From her early career at Reader’s Digest in Amsterdam to 30+ years helping nonprofits grow recurring giving programs around the world, Erica has seen it all, and she’s here to share the lessons that last.
Together, Dave and Erica dive into what’s changed (and what hasn’t) in the world of recurring giving, from the first direct-debit donors in Europe to the digital subscription era today. They unpack the tactics, mindset, and global insights that help organizations build sustainable, recession-resistant revenue, and what the next generation of fundraisers needs to know.
Whether you’re just getting started with recurring giving or looking to take your program to the next level, this conversation is packed with wisdom, wit, and plenty of inspiration.
Key Topics They Cover:
The Evolution of Recurring Giving: How monthly giving has transformed from mail and phone to digital-first—and why some organizations are still playing catch-up.
The Commitment Gap: Why many nonprofits still treat monthly giving as an afterthought—and how shifting from a “single-gift mindset” to a sustainability mindset changes everything.
Tactics That Still Work: Erica’s go-to strategies, from adding a simple “Give Monthly” button to leveraging donor testimonials, direct mail, and even the humble thank-you letter.
Lessons from Around the World: What generosity looks like in different cultures—and why human behavior (and the desire to help) is far more universal than we think.
The Next Generation of Sustainable Fundraisers: What today’s leaders can do to invest in recurring giving, mentor the next wave, and build long-term programs that inspire both donors and staff.
Also in this episode, they talk about:
How Dutch directness inspired A Direct Solution, and why honesty matters in fundraising
Why smaller monthly gifts can lead to major legacy gifts later
The underrated power of direct mail and phone calls in a digital world
What European fundraisers got right decades ago, and what the U.S. can learn
The simple truth behind “Just start—and keep going”
If recurring giving is the key to sustainability, what’s stopping your organization from planting that first seed today?
Additional Resources:
Register for the 2026 Sustainable Giving Workshop.
Pick up a copy of Dave's book, "The Rise of Sustainable Giving."
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, and Victoria.
What does it take to shift an entire organization to a “sustainer-first” mindset — and keep donors engaged for the long haul?
In this episode of the Sustainable Giving podcast, host Dave Raley sits down with Sofia Machado Lemus, Director of Multi-Channel Fundraising at Operation Smile. From her early work with underserved communities in Guatemala to leading multicultural and sustainer fundraising efforts today, Sofia brings a global perspective, practical insights, and a deep passion for helping donors make a lasting impact.
Together, Dave and Sofia explore the real-life challenges and opportunities of building a strong recurring giving program, one that not only drives long-term stability but also reflects the values of diverse donor communities.
Key Topics They Cover:
The power of recurring giving at Operation Smile
How sustainers now make up nearly a third of annual revenue, and why that stability matters for global programs.
Shifting to a sustainer-first mindset
The internal challenges, testing strategies, and leadership conversations that made this cultural and operational shift possible.
The role of Hispanic donors in sustaining growth
Why Spanish-speaking donors are especially loyal, how cultural values shape retention, and what other nonprofits can learn.
Leadership buy-in through small wins
The importance of testing, proving ROI, and showing long-term donor value to get C-suite support.
Innovation through SMS and mobile engagement
How text messaging is outperforming email for sustainer acquisition, and where Sofia sees future opportunities.
Also in this episode, they talk about:
Lessons learned from testing sustainer-first campaigns during year-end giving.
The balance between one-time gifts and long-term recurring support.
How gratitude and consistent communication drive donor retention.
Why multicultural fundraising is not optional for the future.
What role will sustainers play in the next decade of nonprofit growth, and are we doing enough today to prepare?
Key Resources:
Discover more about the work Sofia does at Operation Smile and Sonrisas Nuevas.
Get to know Sofia.
Register for the 2026 Sustainable Giving Workshop.
Pick up a copy of Dave's book, "The Rise of Sustainable Giving."
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, and Victoria.
What if your donors felt just as essential to your mission as the people you serve?
In this episode of the Sustainable Giving podcast, host Dave Raley sits down with Tina Hudgins, a seasoned fundraiser, consultant, and educator who has spent her career helping organizations build donor-centric cultures that spark lasting generosity. From her days pioneering sustainer programs at International Justice Mission to her current work with Philanthropy and Fundraising of North America (PFNA), Tina brings a wealth of insight, energy, and heart to the conversation.
Together, Dave and Tina explore how recurring giving isn’t just a strategy. It’s a movement. They talk about the power of sustainer programs to weather economic storms, the lessons from bold experiments in event-based giving, and how nonprofits can reframe their culture to honor donors as much as beneficiaries.
Here are the top 5 takeaways from this episode:
Sustainer Giving as “C²R²”: Tina’s mantra — cash consistent, recession resistant — and how monthly giving creates stability and freedom for planning and innovation.
Event-Based Acquisition in Action: The powerful story of the IF:Gathering event, where IJM invited thousands of women to become Freedom Partners through a deeply integrated, mission-driven experience.
The Freedom Partner Journey: How IJM cultivated monthly donors — from $5 givers to $5,000/month partners — through storytelling, access, and intentional community.
Donor-Centric Culture: Why nonprofits must treat donors as equally important as beneficiaries, and how this shift transforms revenue, retention, and relationships.
Budgets & Boldness: Tina’s framework for acquisition, retention, and innovation budgets, and why learning itself should be considered a KPI.
Plus, a few more gems you won’t want to miss:
Why asking major donors for recurring gifts actually deepens commitment (without reducing larger gifts).
How to make events more than “one-time fundraising moments” by embedding them in your mission story.
What it looks like when every staff member is equipped to tell your organization’s story, even in a 14-floor elevator ride.
Why cultural transformation is the secret to long-term growth (200–1000% revenue gains over time!).
So, how can your organization start seeing itself through the eyes of your donors?
Key Resources:
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, and Victoria.
What if the way we’ve been doing fundraising all along is actually setting nonprofits up to fail?
In this episode of the Sustainable Giving podcast, host Dave Raley sits down with Author, Keynote Speaker, and Nonprofit Advisor Lisa Greer, a major donor with a front-row seat to the best (and worst) of fundraising. Lisa brings candor, humor, and wisdom as she unpacks why so much of fundraising feels outdated and what it takes to build organizations that truly last.
From awkward million-dollar donation calls to why recurring giving is still the nonprofit world’s best-kept secret, Lisa shares real stories and practical insights that will challenge how you think about generosity, boards, and building trust with donors.
Top 5 Topics We Dive Into:
1. Why most fundraising is broken: Antiquated, inefficient, and ultimately unsustainable practices that nonprofits keep repeating.
2. The nonprofit starvation cycle: How underfunding operations creates a vicious cycle that drives talent away and keeps organizations constantly on the edge.
3. Boards as allies or obstacles: Why boards so often block progress, and how leaders can shift board culture to be a true force for good.
4. The power of recurring giving: Why donors of all levels (even major donors!) are embracing recurring gifts and how it changes the game for sustainability.
5. The donor’s perspective: What fundraisers often get wrong about donors (hint: we’re people, not revenue streams!) and how to build authentic, long-term relationships.
Plus, We Touch On:
- The story behind Lisa’s first major gifts, and the shocking responses she got.
- Why recurring donors aren’t “downgrades” (and are often your most loyal supporters).
- Creative ways to keep recurring donors engaged and connected.
- The role of transparency in building trust between donors and organizations.
- Why overhead shouldn’t be a dirty word. It’s actually the foundation for impact.
What would change if your nonprofit started treating donors like partners instead of pocketbooks?
Key Resources:
- Learn more about Lisa Greer.
- Subscribe to Lisa’s Philanthropy 541 Substack to receive free weekly tips.
- Pick up a copy of Dave’s book, "The Rise of Sustainable Giving."
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, and Victoria.
What if the best glimpse into the future of fundraising isn’t found in trend reports or tech forecasts, but in the story of someone who’s already lived it?
In this episode of the Sustainable Giving podcast, host Dave Raley sits down with Ken Burnett—legendary fundraiser, author of Relationship Fundraising, and one of the earliest champions of “regular giving.”
Nearly 50 years ago, Ken stood where we are now, facing questions about how to engage donors for the long haul. What followed was a movement that reshaped generosity across the UK and Europe—and offers us a powerful preview of what’s possible for the future of giving everywhere.
From ActionAid’s early embrace of monthly donations to Greenpeace’s global regular giving campaigns, Ken shares lessons from the past that point straight toward the future of sustainable generosity. It’s a fun, thought-provoking conversation filled with wisdom, wit, and practical insights for every fundraiser who wants to build something that lasts.
Key Topics They Cover:
The origins of regular giving in the UK – How ActionAid’s embrace of monthly giving in the late ‘70s turned a small startup into one of Britain’s top charities.
UK vs. North America giving culture – Why regular giving is the norm “across the pond” and what’s holding the North American sector back.
The power of direct debit (EFT) – Why it beats credit cards for retention, and how inertia can actually be a fundraiser’s best friend.
From retention to legacy – How loyalty leads to bequests, and why focusing on the donor experience is the fastest path to long-term impact.
The leadership gap – Why short-term thinking and underinvestment in fundraisers is costing the sector dearly, and how to change it.
Also in This Episode, They Talk About:
Stories of face-to-face street fundraising that had people lining up to give.
How to delight donors so much they never want to leave.
The surprising mental and physical health benefits of being a donor.
Key Resources:
Discover more about Ken’s work
Register for the Sustainable Giving Workshop
Pick up a copy of Dave’s book, “The Rise of Sustainable Giving”
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, and Grace.
What if the stories your donors need to hear aren’t the ones you’re telling, but the ones your community is waiting to share?
In this episode of the Sustainable Giving podcast, host Dave Raley sits down with Natalie Monroe, Manager of Community Engagement at MemoryFox. Natalie brings a unique lens to the conversation, blending a background in agriculture and wine with a deep passion for visual storytelling and nonprofit impact.
Together, they explore how ethical, community-generated storytelling can foster deeper connections with donors and build the foundation for recurring, sustainable giving.
Natalie shares her journey from working with veterans-turned-farmers to helping nonprofits collect and share powerful, authentic stories using MemoryFox. She unpacks why it’s no longer enough to tell polished marketing stories about your mission, and how nonprofits can shift toward telling stories with and by their communities.
Key Takeaways Include:
1. From Wine to Veterans to Video: Natalie’s unconventional path led her from the wine industry to writing veteran stories at Farmer Veteran Coalition, then discovering the power of letting people tell their own stories through video and visuals.
2. What Is Ethical Storytelling, and Why It Matters: Sharing someone’s story isn’t just a marketing tactic. It’s a responsibility. Natalie breaks down what it means to tell stories ethically, with dignity and authenticity.
3. User-Generated Content Builds Donor Trust: Donors don’t just want stories. They want real ones. From selfie videos to short testimonials, authentic user-generated content (UGC) builds social proof, credibility, and emotional connection.
4. Storytelling as a Bridge to Sustainable Giving: Natalie shares how organizations are using MemoryFox to deepen engagement with recurring donors, particularly by spotlighting the voices of those directly impacted.
5. The Hidden Power of Asking the Right Questions: Sometimes people don’t know they have a story until you invite them to share it. Natalie reflects on how the simple act of asking can unlock powerful moments of connection and generosity.
Also in this episode, you’ll hear:
- How visual storytelling helped a Kentucky nonprofit turn literacy stats into donor empathy
- The difference between “Star Wars stories” and “Springsteen stories”
- Why small, bite-sized gifts feel more accessible and sustainable to today’s donors
- How storytelling can educate, not just fundraise
- The surprising impact of letting donors share why they give right after making a gift- Why nonprofits should move from polished campaigns to real, community-driven narratives
- How kids can learn generosity early through videos, stories, and sustainable giving habits
- How would your donor strategy shift if your community’s stories — not your marketing team — became your most powerful fundraising asset?
Additional Links:
- Get to know Natalie: https://www.linkedin.com/in/nataliesmonroe
- Discover more about Memory Fox: www.memoryfox.io
- Get to know Dave: https://www.linkedin.com/in/draley
- Discover more: sustainablegiving.org/podcast
- Register for the Sustainable Giving Workshop: https://www.imago.consulting/workshop
- Grab Dave’s Book: The Rise of Sustainable Giving: https://sustainablegiving.org
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, and Grace.
What if one of the key secrets to sustainable giving isn’t more staff or bigger budgets, but a better rhythm?
In the latest episode of the Sustainable Giving podcast, Dave Raley sits down with Dr. Sanjay Bindra, a full-time cardiac electrophysiologist and co-founder of the zero-staff GOSUMEC Foundation USA. Together, they explore how Sanjay is combining medical insights, personal passion, and data-driven experimentation to help small nonprofits succeed in the world of recurring giving.
Sanjay’s foundation supports scholarships for medical students at his alma mater in India – but his vision goes far beyond a single cause. He’s launching The GIVE Study, a first-of-its-kind research project designed to uncover how small, under-resourced nonprofits can thrive in recurring giving without a full-time team or flashy tech.
If you're part of the 92% of nonprofits operating under $1M, this episode is for you!
Key Topics They Discuss:
More Resources:
Givebutter → A community-driven fundraising tech platform partnering with GOSUMEC on the GIVE Study.
MemoryFox → A storytelling platform that supports authentic, consent-based video collection from both donors and recipients.
Additional Links:
- Discover More: sustainablegiving.org/podcast
- Grab Dave’s book: https://sustainablegiving.org/
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, Grace, and Christeen.
What if generosity is the most underutilized force for global change?
In this episode of the Sustainable Giving podcast, host Dave Raley is joined by Woodrow Rosenbaum, Chief Data Officer of GivingTuesday, to unpack how generosity is evolving, and what that means for the future of philanthropy. From invented holidays to the power of recurring giving, Woodrow brings a data-rich and human-centered perspective that challenges the status quo.
You’ll hear how GivingTuesday grew from a simple idea into a global movement, and how the GivingTuesday Data Commons, now over 2,400 collaborators strong, is uncovering billions in untapped generosity.
Key Topics We Cover:
1. What Generosity Really Means Today: Reframing generosity as more than money, but rather showing up, creating belonging, and participating in community change.
2. The Evolution of GivingTuesday: From a humble “what if” question to a global movement across 105+ countries, GivingTuesday became so much more than just a day.
3. Recurring Giving as a Game-Changer: Why GivingTuesday is one of the biggest days for new recurring donors, and how those donors are more loyal, more generous, and more engaged.
4. The Power of Invented Holidays: How cultural traction is built around invented moments like GivingTuesday, and how your organization might do the same.
5. The GivingTuesday Data Commons & Collective Innovation: How over 2,400 collaborators are pooling data to unlock $52 billion in missed philanthropic opportunity each year.
Also in this episode, we discuss:
- The surprising truth about who really gets left out of the giving conversation
- Why many orgs still default to “one-time” giving, and what it’s costing them
- How your nonprofit’s “natural resources” can unlock recurring revenue
- Why European nonprofits are light-years ahead in recurring giving
What if sustainable giving isn’t just a fundraising strategy, but a mindset shift?
More Resources:
- Discover more: sustainablegiving.org/podcast
- Get the data from GivingTuesday: https://data.givingtuesday.org
- Growing Giving research: https://www.givingtuesday.org/blog/growing
-giving/
- Check out the Fundraising Effectiveness Project: https://fepreports.org/
- Learn more about the GivingPulse: http://givingpulse.givingtuesday.org/
- Get to know Woodrow: https://www.linkedin.com/in/woodrowrosenbaum/
- Grab Dave’s book: https://sustainablegiving.org/
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, Grace, and Christeen.
What if your donors aren’t just generous—but are craving more ways to give?
In this episode of the Sustainable Giving podcast, host Dave Raley sits down with Abby Jarvis, Head of Research and Editorial at Neon One. Abby brings over 12 years of nonprofit technology and communications experience, offering a rich perspective on how data can humanize the giving experience—and how nonprofits can harness donor behavior to cultivate long-term sustainability.
Together, they explore why recurring giving is on the rise, what motivates modern donors, and how nonprofits can build deeper, more human-centered relationships with their supporters.
Key Topics They Cover:
- Humanizing Donor Data: How data can tell powerful stories, and why every data point is a person, not just a number.
- The Power of Recurring Giving: Why recurring donors are often your most committed supporters and how to build lasting programs around them.
- Insights from the Generosity Report: What Neon One’s latest research reveals about everyday donor behavior, and what nonprofits may be missing.
- Generosity Beyond the Gift: Why donations aren’t the only metric that matters, and how advocacy, volunteering, and engagement show up in big ways.
- Narrative, Myth, and Motivation: How fairy tales, storytelling, and meta-narratives shape the way we understand generosity and connect with causes.
Also in this episode, they talk about:
- How Abby’s background in literature and poetry influences her data work
- Misconceptions about recurring donors and why you should ask them to do more
- The emotional impact behind donor notes and the use of sentiment analysis
- Lessons from the recurring giving surge in 2020, and what it reveals about donor behavior
- The correlation between non-monetary involvement (volunteering, memberships) and increased giving
- Generational shifts in giving and the influence of the subscription economy
- Why fundraisers must reframe giving as an empowering invitation, not a burden
Additional Resources:
- Discover more and pick up a copy of Dave's book: sustainablegiving.org
- Register for the Sustainable Giving Workshop: imago.consulting/workshop
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, Grace, and Christeen.
Is it innovation if it doesn’t have sustainability built in?
That’s the bold question at the heart of this conversation between your host, Dave Raley, and guest Becky Straw, Co-Founder and CEO of The Adventure Project.
Together, they challenge the nonprofit sector’s obsession with short-term wins and one-time donations, and make the case for deeper, more sustainable change.
Drawing on Becky’s early work with charity: water and her decade-plus leading The Adventure Project, this episode explores how job creation, dignity, and recurring giving can reframe how we approach generosity and build true sustainability.
Key Topics They Cover:
1. Redefining Sustainability in the Nonprofit Sector
Why “walking away” should be possible – and desirable – when programs are truly sustainable
The failure of water projects without local ownership and ongoing maintenance
2. The Power of Job Creation as a Sustainable Solution
The dignity of work vs. the danger of dependency
The role of social enterprise and VC-like support models at The Adventure Project
3. Growing Sustainable Giving Through Innovation and Trust
Monthly and multi-year giving as long-term impact tools
How a women-focused quiz generated $40K in donations and recurring support
4. Experiencing and Modeling the Joy of Generosity
Childhood lessons in service and generosity
The importance of modeling generosity for the next generation
5. Applying Social Work Principles to Nonprofit Leadership
Additional Resources:
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, Grace, and Christeen.
Welcome to Episode 1 of the Sustainable Giving podcast, where we’re shining a light on how generosity works in a world increasingly shaped by the subscription economy.
Hosted by Dave Raley—speaker, consultant, and best-selling author of The Rise of Sustainable Giving—this show explores the trends, tools, and tactics powering the future of nonprofit fundraising through recurring giving.
In this episode, Dave is joined by Nathan Chappell—Chief AI Officer at Virtuous and co-author of The Generosity Crisis—to tackle the tough questions facing generosity today.
Nerding out together over this up-and-coming trend in the nonprofit space, Dave and Nathan dive into the state of generosity in North America, explore how nonprofits can build more sustainable giving models, and discuss the massive implications of artificial intelligence for the future of philanthropy.
Key Topics They Cover:
1. Why This Podcast, Why Now
2. The Generosity Crisis
3. Recurring Giving & The Subscription Economy
4. AI and the Future of Generosity
5. Inspiration for a Generous Future
Also in this episode, you’ll hear:
- How fewer individuals are giving to charity, and why that matters
- Why innovation is mission-critical, not optional
- The rise of AI fluency in nonprofit leadership
- Practical ways to start or improve a recurring giving program
- The joy of generosity—from French macarons to freedom fighters
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, Grace, and Christeen.
Welcome to the very first episode of the Sustainable Giving Podcast, where we explore how the subscription economy is reshaping generosity and creating new opportunities for nonprofits to grow recurring giving.
Hosted by Dave Raley—speaker, consultant, and best-selling author of The Rise of Sustainable Giving—this show will dive into the trends, tools, and tactics powering the future of nonprofit fundraising through recurring giving.
Dave is the founder of Imago Consulting, an innovation advisory firm helping organizations grow sustainable giving through forward-thinking strategies. He's also the voice behind The Wave Report, a weekly leadership and innovation briefing, and the co-host of the Purpose & Profit Podcast.
In this premiere episode, he's joined by his good friend Jon McCoy, co-founder of We Are For Good and a leader in nonprofit storytelling and innovation, to flip the script and introduce Dave to the world as the creator of this (hopefully) inspiring new podcast.
With lots of laughs and a good deal of casual storytelling, they explore why sustainable giving is more than just a buzzword—it's the future of generosity.
Key Topics They Cover:
1. The Heart Behind the Podcast
2. The Rise of the Subscription Economy
3. Defining Sustainable Giving
4. Behind the Book
5. Inspiring Real-Life Story: International Justice Mission
Also in this episode, you’ll hear:
- Childhood experiences that shaped Dave’s views on generosity
- How nonprofits can respond to the "generosity crisis"
- Practical takeaways for launching or improving recurring giving programs
- The role of community, trust, and identity in donor behavior
- Building recurring giving programs with intentionality and heart
Special thanks to our team at Sustainable Giving: Abigail, Tom, Kirsten, Grace, and Christeen.