How did Miu Miu become the hottest fashion brand in the world while other luxury houses struggle?In this deep dive, we explore the genius strategy behind Miu Miu's unprecedented cultural dominance. From topping the Lyst Index three times in one year to doubling their retail sales in 2024, this isn't just about cute mini skirts and logo bags.Key Topics Covered:✨ Miu Miu's Women's Tales film premieres and cultural programming✨ The design language of "subversive femininity"✨ How they balance intellectual depth with pure hedonism✨ The modular product strategy behind their "It bag" success✨ Why the Miu Miu woman represents modern female resistanceThis is the story of how Miuccia Prada's political background and feminist vision gave rise to fashion's most powerful cultural force. While other brands chase trends, Miu Miu shapes the zeitgeist.
Yves Saint Laurent: The Genius Who Changed Fashion ForeverYves Saint Laurent wasn’t just a designer—he was a revolutionary. In this Superluxe deep dive, we explore how YSL redefined fashion from the inside out, transforming haute couture with androgyny, elegance, and intellectual edge. From his early rise at Dior to the radical launch of Rive Gauche, to the controversies, the masterpieces, and the personal demons—this is the story of a man who didn’t follow trends; he created cultural shifts.Discover how YSL:Disrupted gender norms and redefined femininityDemocratized luxury with ready-to-wearTurned fashion into fine art—and defiance into designInfluenced generations of designers from Tom Ford to Phoebe PhiloWhether you’re a fashion obsessive or a curious cultural thinker, this episode unpacks the life and legacy of one of the most complex and visionary figures in modern style.👇 Watch now and subscribe for more fashion deep dives every week.#YvesSaintLaurent #FashionHistory #Superluxe #YSL #LuxuryFashion #DesignLegend
What makes a piece of clothing truly worth the investment?In a fashion landscape oversaturated with hype and instant gratification, this video explores the designers creating garments you’ll want to wear for years—pieces that grow with you, deepen in meaning, and hold their value financially, emotionally, and culturally.From Margiela's cerebral construction to S.S. Daley's romantic tailoring, we spotlight modern brands quietly building legacies. These are not trend pieces or logo trophies—they’re future heirlooms—garments and accessories that fit your real life, reflect your identity, and elevate the everyday.Whether you're refining your wardrobe or redefining your relationship with fashion, this is your guide to investing in the designers shaping the next era of timeless style.Featuring:Maison MargielaDries Van NotenLemaireKhaiteS.S. DaleyNadine Ghosn💬 What brand has earned its place in your long-term wardrobe? Drop it in the comments.
🖤 Miuccia Prada: The Woman Who Changed Fashion ForeverShe once thought of fashion as ridiculous. Then she went on to reinvent it from the inside out.This video takes a deep look at how Miuccia Prada transformed a quiet, conservative family business into one of the most intellectually daring and influential fashion houses in the world. From the invention of “ugly chic” to the radical use of nylon, from feminism on the runway to high-level business strategy, Miuccia didn’t just modernize fashion—she redefined what it could say and do.We explore her unique background in political science and the arts, and how that critical distance gave her the tools to question the very foundations of luxury. Prada’s rise wasn’t about opulence—it was about intelligence, subtlety, and purpose. With Miu Miu, she revealed a more instinctual side of her creative personality, offering a rawer, rebellious counterpoint to Prada’s restraint. Her quiet authority in a male-dominated industry reshaped what leadership could look like in fashion, and her influence on designers like Phoebe Philo, Jonathan Anderson, Demna, and Raf Simons is still unfolding today.Innovation has been central to her legacy—from the Re-Nylon project and sustainable practices to Prada’s adoption of blockchain for transparency and authentication. And her strategic acquisition of Versace reflects a bigger vision: building a future-forward fashion group that values diversity in both aesthetics and ideas. This isn't just fashion history. It’s a study in taste, control, and cultural transformation.📺 Watch our full Miu Miu deep dive on Youtube.
Balenciaga has appointed Pierpaolo Piccioli as its new creative director and the fashion world is watching with bated breath. After a decade defined by Demna’s dystopian disruption, what does the future hold for one of fashion’s most storied maisons?In this episode, we unpack what Piccioli’s appointment really means. We look back at the brand’s elegant beginnings under Cristóbal Balenciaga, dissect the controversies that plagued its modern era, and explore how Piccioli’s romantic vision at Valentino could reshape the house's future. Will he restore Balenciaga’s soul? And can beauty make a comeback in an industry obsessed with shock?This is the beginning of a new era at Balenciaga and maybe, just maybe, the return of fashion that feels again.
In this Superluxe episode, we explore the life and legacy of the legendary Tunisian couturier who reshaped the way the world thinks about fashioning the female form. From his sculptural training to his era-defining silhouettes, Alaïa created a universe where craft ruled over trend and sensuality was an architectural discipline.We chart his rise from quiet ateliers to global reverence, his revolutionary approach to business, his unbreakable bonds with muses like Naomi Campbell, and the enduring relevance of his work in the hands of Pieter Mulier today. With the house seeing renewed cult status—from the viral fishnet flats to the heart-shaped Le Cœur bag, Alaïa is no longer just a legacy. It's a movement.This is the story of a man who said no to speed, no to spectacle, and yes to mastery. And in doing so, he changed everything.🔔 Subscribe for deep fashion analysis and stories behind the industry's true icons.
While celebrity-led creative direction has shaped some of the most iconic fashion moments in recent years, a new wave of leadership is emerging that values something else entirely: quiet focus, technical skill, and deep industry experience.This video explores the rise of the “anti-celebrity” designer. Figures like Dario Vitale at Versace, Seán McGirr at Alexander McQueen, Simone Bellotti at Jil Sander, and Sabato De Sarno, formerly of Gucci, are leading major fashion houses without large public profiles or personal brands. They’ve built their careers inside some of the industry’s most respected ateliers—often far from the spotlight.Is this shift simply a reflection of tighter budgets and lower-risk hiring? Or does it signal a broader cultural move toward craft, substance, and long-term creative vision?#fashion2025 #quietluxury #versace #mcqueen #jilsander #fashionindustry #creativeleadership #designtrends
In this deep-dive, Superluxe traces the revolutionary path of Jonathan Anderson — from his theatrical roots in Northern Ireland to transforming the global fashion landscape. As the visionary force behind JW Anderson and Loewe, and now the new Artistic Director of Dior Men, Anderson has consistently redefined what fashion is and could be.We explore how he blurred the lines between gender, craft, and surrealism, brought conceptual design to the high street with Uniqlo, and turned pigeons, puppets, and Studio Ghibli into luxury storytelling tools.This is not just the story of a designer. It’s the portrait of a fashion surrealist who turns the ordinary into moving theatre — and has made an entire industry follow him into the absurd, the playful, and the profound.🔔 Subscribe for more fashion analysis, deep histories, and cultural critiques from Superluxe.#JonathanAnderson #JWAnderson #Loewe #DiorMen #FashionDocumentary
London's luxury industry is at a crossroads.From Bond Street’s resilience to Oxford Street’s decline, from the millionaire exodus to the reinvention of London Fashion Week, we explore whether London is losing its place on the global luxury stage — or transforming for a new era.We’ll also look at rising global luxury capitals like Dubai, Paris, and Seoul, and examine how London’s art world, luxury hospitality, and fashion talent are fighting to keep the city’s crown.Stay tuned for a sharp, stylish deep dive into the future of London luxury.#London #Luxury #FashionNews #Superluxe #LuxuryIndustry #LondonFashionWeek #LuxuryTravel #ArtMarket #BondStreet #LuxuryHotels #luxuryseoul #luxurydubai #luxuryparis #luxurysingapore
✊ Fashion has never been just about looking good — it's been about changing the world.
In this deep dive, we explore 10 of the most powerful moments when clothing became protest, style became rebellion, and runways became battlegrounds for social change.
From the sans-culottes of the French Revolution to ACT UP’s pink triangles to Connor Ives' viral “Protect the Dolls” T-shirt — discover how fashion has shaped history, challenged oppression, and continues to fuel activism today.
Get ready to see fashion through a new lens: not just as art, but as ammunition. 🎯
🔔 Subscribe to Superluxe for more sharp, stylish, and fearless fashion analysis.
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#FashionActivism #ProtestFashion #StyleAsResistance #HistoryOfFashion #SuperluxeFashion #FashionHistory #BellaHadid #ConnorIves #FreePalestine #BLM #ACTUP #FashionAndPolitics #CulturalResistance #FashionForChange
In this episode, we explore the brands poised to make waves in 2025, from established icons to rising stars. We'll cover womenswear and menswear, accessories, and even outerwear. These labels are not just creating exquisite products—they’re adhering to the true meaning of luxury, delivering on the extraordinary.
We’re excited to spotlight some under-the-radar names you may not have heard of and cult favourites too. Whether you’re a fashion aficionado, a brand enthusiast, or just curious about what’s next in high-end design, this episode will help you reconnect to and discover the brand's pioneering luxury in 2025.
Tune in to discover who will dominate conversations, wardrobes, and wishlists in 2025.
In this episode, we delve into Chanel’s next chapter with the appointment of Matthieu Blazy as Artistic Director, marking a bold new era for the iconic house. We also explore Fontainebleau Las Vegas’ evolution into a luxury destination with high-end boutiques like Alaïa, Bottega Veneta, and upcoming additions such as Rick Owens and Graff, redefining the intersection of hospitality and fashion. Small brands are making big moves, too, with Peter & James’ Butterfly Bag turning heads as a masterpiece of innovation and craftsmanship featured on Emily in paris. Meanwhile, Louis Vuitton reignites nostalgia with its Takashi Murakami collaboration revival, and Miss Sixty makes a fearless comeback through a partnership with avant-garde designer Mowalola. From creative transitions to brand revivals and the reinvention of retail experiences, this episode captures the industry's pulse. Don’t miss it!
Discover how Marc Jacobs transformed Louis Vuitton from a classic luggage brand into a global fashion powerhouse! From groundbreaking artist collaborations with Takashi Murakami to pushing boundaries with gender-fluid fashion, Marc Jacobs redefined luxury and set new trends. But his journey wasn’t without controversy—explore the highs, the scandals, and the visionary leadership that shaped modern fashion. Click to learn more about the designer who revolutionized Louis Vuitton and left an indelible mark on the fashion world.
Known for his deconstructed designs, like the iconic Tabi Boots, and groundbreaking use of recycled materials, Margiela redefined luxury. He pushed boundaries with the oversized silhouettes we've come to know and love. Hosting mysterious runway shows all while keeping his public persona under wraps, letting his work do the talking. His influence is everywhere, from The Row to Celine. Tune in to discover how Margiela changed Fashion.
More than just a designer, Donna Karan has become somewhat of a divisive figure in public opinion but her influence on modern womenswear is undeniable. A key pioneer of what we now know as "quiet luxury," Karan shaped how women approach their wardrobes with her practical and empowering designs. From Anne Klein to Donna Karan New York and the youthful DKNY, she championed innovation and practicality. Yet, her impact is complex. While she undeniably influenced modern womenswear and its empowering nature, her missteps, like defending Harvey Weinstein, cannot be ignored. Karan's career offers a stark reminder: even revolutionary figures cast shadows. As the brand looks to relaunch in a new direction this year we examine the history, legacy and influence of Donna Karan. You can listen to a more detailed episode on Spotify, Apple Music and Amazon.
His tenure at Louis Vuitton is well underway and his latest collection is currently dividing opinions. So, what better time than now to take a closer look at his journey at Louis Vuitton and review his fashion CV? We delve into how he is picking up where Abloh left off, challenging norms and what he’s bringing to Louis Vuitton that perhaps wasn’t there before.
#louisvuitton #louisvuittonbag #louisvuittonmenswear #louisvuittonmens #pharrellwilliams #pharrell
Embark on a mesmerizing journey into the world of Thierry Mugler, the visionary who transformed the landscape of fashion with his avant-garde audacity and theatrical brilliance. This captivating video delves deep into the life of a small-town French boy who redefined the norms of fashion and became a global icon. Discover how Mugler, a sculptor of the human form and a master of olfactory storytelling, pushed the boundaries of creativity and imagination.
We explore the evolution of Burberry from the Christopher Bailey era, taking a look at Riccardo Tisci’s approach and finally looking at Daniel Lee’s accessory-centric design strategy.
We dive into how a brand built on rugged practicality morphed into a luxury behemoth, then tripped over its own tartan in the process. We're talking questionable design choices, a desperate attempt to reconnect with its working-class roots and that Succession scene. Burberry faces a global audience hungry for a taste of "quintessential Britishness," but that might clash with the authentic modern day Britain which the brand derives so much of it’s identity and design inspiration from. Can they thread the needle between profits and genuine connection?
We take a thrilling leap from the stylish reflections of 2023 into the innovative frontiers of fashion in 2024. As the new year approaches, we delve into the significant shifts that have shaped the fashion industry, both behind the scenes of major brands and on the glamorous runways. 2023 was a remarkable year, marked by the powerful influence of female entertainers who redefined fashion with their stunning stage outfits. Now, as we step into 2024, the fashion world is abuzz with discussions about emerging trends. These new styles promise to keep femininity at their core while introducing elements of surprise and playfulness. Get ready to explore these trends and see how they're set to revolutionize our fashion choices. Let's dive into this fashion journey and discover what 2024 has in store!
Miu Miu, has significantly influenced the fashion industry with its playful rebellion and avant-garde approach. Initially an "anti-fashion" brand with a focus on accessories, Miu Miu has evolved into a trendsetting entity, achieving 'Brand of the Year' status with a 49% annual search increase. The brand emerged as a youthful and maximalist contrast to the '90s minimalism, challenging established norms with its playful, subversive take on fashion. It's known for its eclectic and bold designs, blending masculine and feminine elements, with a focus on youthfulness and humor. Despite its brief venture into menswear and controversies around its advertising and size inclusivity, Miu Miu has maintained its distinct identity separate from Prada, emphasizing spontaneous, immediate design processes. Their collections, often featuring luxurious materials and unique details, have attracted celebrities and fashion icons, solidifying Miu Miu's status in high-fashion circles.
