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Subcast
subsign
76 episodes
10 hours ago
Subcast explores everything about communication, strategy, and the behind-the-scenes world of business and marketing. No jargon. No fluff. Just sharp insights, straight from the team at subsign. https://subsign.co/
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Business
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All content for Subcast is the property of subsign and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Subcast explores everything about communication, strategy, and the behind-the-scenes world of business and marketing. No jargon. No fluff. Just sharp insights, straight from the team at subsign. https://subsign.co/
Show more...
Business
Episodes (20/76)
Subcast
Project management tips | Subcast 74

In this episode of Subcast, we talk about why project management is the backbone of any marketing agency. From juggling multiple clients to keeping creative chaos in check, our project managers share insider tips on setting boundaries, delegating smartly, and keeping everyone and everything on track.


Read the full article - Project management tips from inside a marketing agency.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

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2 months ago
8 minutes 58 seconds

Subcast
Organic vs. paid content | Subcast 73

🎙️ Is organic content officially dead? In this episode of subcast, we break down why even the best posts struggle to be seen, how algorithm changes have buried brand reach, and why relying only on organic might be holding your social media back.


Read the full article - Organic vs. paid content.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
2 months ago
13 minutes 34 seconds

Subcast
Brand responsibility in social media: what not to do | Subcast 72

🎙️ In this episode, we break down the biggest social media mistakes brands make and how to avoid them. From tone-deaf posts to ignoring your audience, we’ve got real examples and tips to help you stay on the right track.


Read the full article - Brand responsibility in social media: what not to do.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
2 months ago
14 minutes 50 seconds

Subcast
5 reasons greenwashing is terrible | Subcast 71

🎙️ In this episode, we tackled a sensitive subject for many brands that tried to ride the sustainability wave without fully committing to it: greenwashing and why it’s terrible.


Read the full article - 5 reasons greenwashing is terrible.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
2 months ago
9 minutes 45 seconds

Subcast
Dare to embrace visual chaos in graphic design | Subcast 70

🎙️ We love minimalism, but there’s a limit to everything. And then, we crave chaos—creative chaos. That’s what we talk about in this episode: the return of visual chaos in graphic design. Listen now to find out more.


Read the full article - Dare to embrace visual chaos in graphic design.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
2 months ago
9 minutes 5 seconds

Subcast
Vertical vs Horizontal Video | Subcast 69

🎙️ Discover how the vertical video format won over horizontal video (which ruled the world since the beginning) and which one is more effective in advertising.


Read the full article - Vertical vs Horizontal Video.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
3 months ago
6 minutes 35 seconds

Subcast
Retro in a modern digital world | Subcast 68

🎙️ From grainy filters to vintage fonts and VHS-style videos, retro is making a bold comeback. In this episode, we explore why nostalgia sells, how Gen Z and Millennials are reinventing the past, and what it means for brands navigating the digital space. Tune in for a throwback with a twist.


Read the full article - Retro In a Modern Digital World.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
3 months ago
7 minutes 12 seconds

Subcast
Social media is a sand castle | Subcast 67

🎙️ In this episode of Subcast, we take a closer look at the current instability across major social media platforms. With changes happening faster than ever, their future feels as uncertain as a sandcastle facing the tide. What does this mean for marketers? And how can we adapt to stay relevant in a shifting digital world? Tune in to find out.


Read the full article - Social media is a sand castle.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
3 months ago
9 minutes 31 seconds

Subcast
The importance of branding and design in healthcare | Subcast 66

🎙️ In this episode, we explore why branding and design matter more than ever in the medical and pharma industries.


Read the full article - The importance of branding and design for medical/pharma.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign


🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
3 months ago
8 minutes 30 seconds

Subcast
The cost of a BAD Employer Brand | Subcast 65

🎙️ In this episode, we’re talking about the real cost of a bad employer brand. From extra hiring expenses to long-term talent loss, a poor reputation as an employer might be costing you more than you think. Tune in to find out why employer branding matters more than ever.


Read the full article - ⁠How much does a BAD Employer Brand cost?


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.


Show more...
4 months ago
11 minutes 8 seconds

Subcast
Awareness vs. Sales | Subcast 64

In this episode of the subcast, we dive into one of the biggest marketing debates: brand awareness vs. sales performance.


Do you invest in long-term brand-building or chase short-term conversions? Can you do both, and if so, how?


Read the full article - ⁠Awareness vs Sales.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
4 months ago
7 minutes 37 seconds

Subcast
The Revival of Surrealism Marketing | Subcast 63

In this episode, we explore why surrealism marketing is making a comeback and how brands are using bold, offline experiences to cut through digital noise and reconnect with audiences in unexpected ways.


Read the full article - ⁠⁠The Revival of Surrealism Marketing⁠.



📲 You can also find us here:

🌐 Website: ⁠subsign.co⁠

✍️ Medium: ⁠medium.com/@subsign⁠


💼 LinkedIn: ⁠linkedin.com/company/subsign⁠

📸 Instagram: ⁠instagram.com/subsign⁠

📘 Facebook: ⁠facebook.com/subsign⁠

▶️ YouTube: ⁠youtube.com/user/subsign⁠



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
4 months ago
10 minutes 6 seconds

Subcast
The 90% Syndrome in a marketing agency | Subcast 62

In this episode, we dive into the all-too-relatable world of the 90% syndrome: the strange slowdown that hits just when a marketing project feels almost done.


From endless tweaks to last-minute doubts, we explore why the final 10% can feel like the longest stretch, share some laughs, and look at how teams can power through and actually cross that finish line.



Read the full article - ⁠The 90% Syndrome in a marketing agency.



📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
4 months ago
9 minutes

Subcast
Sonic branding | Subcast 61

In this episode, we talk about sonic branding, what it is, how it works, and why those iconic sounds stick in your head long after the ad is over. Tune in to learn how audio can shape identity and spark emotional connections.


Read the full article - Sonic branding: can you hear this image?


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
4 months ago
10 minutes 31 seconds

Subcast
Outsourced chief marketing officer as a service | Subcast 60

In this episode, we dive into the role of the outsourced Chief Marketing Officer (CMO): what it means, why it’s becoming a go-to solution for growing businesses, and how it can bring strategic value without the full-time commitment.


📌 Dive deeper into the topic on our blog:

👉 Boost your business with an outsourced chief marketing officer as a service.



📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.


Show more...
5 months ago
8 minutes 17 seconds

Subcast
Anime is the new trend in marketing | Subcast 59

In this episode, we explore why one trend has taken the marketing industry by storm: anime. Once a niche subculture, anime is now a powerful tool for brands aiming to connect with Gen Z and younger audiences in a visually striking and culturally resonant way.


📌 Dive deeper into the topic on our blog:

👉 Anime is the new trend in marketing. And it’s everywhere.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.


Show more...
5 months ago
8 minutes 9 seconds

Subcast
Food-themed marketing just got even tastier | Subcast 58

In this episode, we explore the deliciously creative world of food-themed marketing. Discover how brands are infusing food elements into non-food products to evoke nostalgia, comfort, and emotional connections.


📌 Dive deeper into the topic on our blog:

👉 Food-themed marketing just got even tastier.


📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign

💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign


🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
5 months ago
9 minutes 54 seconds

Subcast
Is Facebook a Platform or a Publisher? | Subcast 57

In this episode, we explore the blurred lines between tech platforms and publishers and why it matters. As Facebook faces scrutiny over its power to filter communication, we dive into the societal and business implications of content control at scale. Is it just a neutral platform, or something more? Let’s unpack the real issue beneath the headlines.


📌 Dive deeper into the topic on our blog:

👉 Is Facebook a Platform or a Publisher?



📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign



🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
5 months ago
6 minutes 14 seconds

Subcast
Wrexham: A Tale of Community, Heritage and Disney+ | Subcast 56

In this episode, you’ll discover how Wrexham has masterfully woven its traditions, dark history, football legacy, and a Disney+ documentary into a powerful city branding strategy.


From grassroots passion to global attention, it’s a fascinating case of place marketing done right.


📌 Dive deeper into the topic on our blog:

👉 Wrexham: A Tale of Community, Heritage and Disney+.




📲 You can also find us here:

🌐 Website: subsign.co

✍️ Medium: medium.com/@subsign


💼 LinkedIn: linkedin.com/company/subsign

📸 Instagram: instagram.com/subsign

📘 Facebook: facebook.com/subsign

▶️ YouTube: youtube.com/user/subsign




🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
5 months ago
8 minutes 44 seconds

Subcast
Unhinged mascots are taking over marketing | Subcast 55

In this episode, you’ll learn more about the comeback of mascots in marketing and how brands can leverage nostalgia to reach challenging audiences like Gen Z.


📌 Dive deeper into the topic on our blog:
👉 Unhinged Mascots in Marketing


📲 You can also find us here:
🌐 Website: subsign.co
✍️ Medium: ⁠medium.com/@subsign

💼 LinkedIn: ⁠linkedin.com/company/subsign
📸 Instagram: instagram.com/subsign
📘 Facebook: facebook.com/subsign
▶️ YouTube: youtube.com/user/subsign


🎙️ Subcast is a podcast about marketing, created by subsign.

Show more...
5 months ago
9 minutes 25 seconds

Subcast
Subcast explores everything about communication, strategy, and the behind-the-scenes world of business and marketing. No jargon. No fluff. Just sharp insights, straight from the team at subsign. https://subsign.co/