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Welcome to Episode 100, wow can't quite believe we are here. In this milestone episode, Fiona and I are pulling back the curtain on our collective 50 odd years in business and sharing some of what we've learned in that time. We cover everything from managing our energy and navigating major life shifts, including loosing it all and starting again, to structuring business with inspiration (not just efficiency) at the heart and crucially, staying true to what and who matters most.
It’s honest, with the odd hilarious outtake we've left in for fun, and hopefully useful. We hope you enjoy the listen as we celebrate our 100th episode.
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In this episode, we dive deep into the power of alignment—not as a buzzword, but as a vital force for building an inspired, creative, and authentic business. Fiona brings her branding lens, while I explore the entrepreneurial and inner landscape, and together we unpack why true alignment—both within ourselves and in how we express our business to the world—is the foundation for more ease, flow, and resonance.
We explore what alignment really means, why it matters, and how it touches everything from nervous system safety to brand strategy. You'll hear how inner clarity around your values, energy, and identity fuels outer clarity in your offerings, pricing, audience, and brand expression. We also talk about why finding alignment isn't always easy, what gets in the way, and the sacred and strategic practices that help us on the journey to full alignment. If you’re craving more flow in your business, this one’s for you. Enjoy lovely listeners.
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How do you know if your brand is pitching you at the right level? How can you be sure not to miss the opportunities inherent in a branding process done well? Why does going deep matter? We cover all this and more in this short but takeaway-packed episode where Fi shares her unique perspective on what's required to make sure your brand pitches you at the right level.
If you want to give yourself the best possible chance of winning the right kind of work, attracting the most aligned opportunities, charging what you're worth and realising your brands potential, then this is a must listen.
We mention Fi's free "Creating your Brand Where to Start Course" you can find out more here https://thebrandstylist.thinkific.com/courses/creating-your-brand-course
If you're curious to find out more about the work of ImNotOk that I mention at the head of the episode, or would like to know more about becoming a volunteer companion then you can email me at elizabeth@elizabethcairns.com or visit imnotok.uk.
Thanks for listening and as ever if you've enjoyed the episode we'd love it if you would take a moment to drop us a review or share it with someone who might need to hear it. Thank you!
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It's time we tackled the question on the lips of so many creatives in our field. Should we be using AI and what is it costing us if we do?
In this juicy episode we dig deep and range far and wide as Fi and I grapple with the big question and the implications for us all. We explore why we feel so strongly about AI when it comes to Brand Strategy, whether AI can be empowering and what it might be missing, how it impacts on the work of creatives who may also be Neurodivergent and the all important consideration of the wider environmental impact of such a powerful tool. We'd love to hear your views. Are you a fan of AI? does it support your work? are you concerned about where it's headed and what do you see as the potential for the future? It's a topic I don't think any of us can avoid and we certainly aren't shying away from what we really think in this conversation. We hope you enjoy and do let us know what you think over on insta @styleandsubstance_podcast
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Ever found yourself paralysed by the big decisions? Whether it's business or life in general, when big changes are afoot it can be a tricky time. Join us as we kick off the new season with an exploration of how to find the courage to make those big decisions and live into the version of yourself and your life you really want.
We would also love for you to come to our fabulous Summer Soiree, details in the episode and you can find the link to book here https://www.thebrand-stylist.com/soiree. Do come we'd love to see you. x
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We are excited to bring you this one, uncharacteristically Elizabeth is in the hot seat as Fi invites her to dig deep about her experiences with her latest creative breakthrough which will mean BIG CHANGE for her and her business.
In this conversation we explore the attitudes, principles and strategies behind taking a Flow not Force approach to your business and the underlying beliefs that help make it a reality. We hope you enjoy and, as ever, if you do please like, review and share away. Thank for listening.
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We are passionate about entrepreneurs and brands achieving their potential. There are so many factors that come into it, from from our attitudes and beliefs, how we show up to the way we implement design.
In this wide ranging conversation we dig deep into what it takes for brands to avoid playing small (deliberately or otherwise) and realise their full potential. We explore the personal and practical factors that both get in the way and make it possible for our brands to take up the space they deserve.
If you have a sense that your brand might not be quite living into its potential, that you might inadvertently be holding yourself back but aren't quite sure why, then this is for you. Importantly If you want to know what to do about it, then listen in.
As ever if you enjoy it please do rate and review and if you know a fellow entrepreneur that needs to hear this then please do share away lovely listener.
I mention Fi's stellar Design for Go Getters course in the episode, if you'd like to check it out you can do so here: https://thebrandstylist.thinkific.com/courses/design-for-go-getters
And if you'd like the free Show Stopping Brand Roadmap which gives you the 8 clear steps to take when building a powerful brand, you can grab your copy here: https://thebrandstylist.thinkific.com/pages/the-show-stopping-brand-road-map
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Let's be real. None of us have limitless budgets that allow us to do everything we'd like on our brand: we all have to make choices. But we do think there is a big difference between a bootstrapping mentality (saving money at all costs and compromising on quality as you go) and the reality of bootstrapping your brand (making smart choices that will move your brand forwards, however tight your budget).
We dig into all of this and more in today's episode where Fi is sharing a wealth of advice and practical tips on where to invest, where to save and how to create the strongest impression with your brand whatever your budget. This is going to be one to bookmark and share and we are so excited to share it with you!
Fi's brilliant and free "Where to start" course that we mention can be found here: https://thebrandstylist.thinkific.com/courses/creating-your-brand-course. Essential viewing if you are creating a brand from scratch, rebranding or wanting to make sure you are squeezing the potential out of your brand.
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This special episode, created in honour of International Women's Day is a pulling together of just a glimmer of the wisdom held in our wonderful community of inspiring and empowered entrepreneurs. Rather than hearing from us, in this episode, we hear from you. Thank you to everyone who sent in a submission to be included we have tried to feature as many of you as we can, and whilst it hasn't been possible to feature everyone (we were inundated) we are so grateful to have read your stories and found them utterly inspiring.
Those women who's stories and words of wisdom shared can be found on Instagram here:
We wholeheartedly encourage you to connect, learn more and be inspired.
Much love and Happy International Womens Day, Elizabeth & Fi
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International Womens Day is coming up this week so it feels timely to explore this topic of Claiming Our Rightful Place as Women in Business and what we can do to step fully and confidently into our authority. We talk about the superpowers we uniquely have as women in business what might hinder our ability to take our rightful place and leave you with some profound words of wisdom from a much loved English treasure.
Apologies for the slightly less than perfect audio quality in the first couple of minutes of the intro, we've sorted it for the main part of the episode so hopefully it won't deter anyone from listening on, and we really hope you enjoy the conversation.
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Phew...what a whirlwind the last few weeks has been and a hot topic for us both of late has been energy, how much do we have, how do we keep it high and how do we get it all done? So today to kick off the new season we've got a short and punchy episode where we catch up with our out-of-the-norm escapades over half term and some quick tips for managing your energy.
Back to business as usual next week and in the mean time if you want to check out the Designers Track that Fi mentions you can find details here: https://thebrandstylist.thinkific.com/courses/brand-designers-track.
If you want to get on the wait list for the next cohort of Brand Catalyst you can do that here: https://www.thebrand-stylist.com/brand-catalyst-programme
and please do send us your videos, photos and snippets to be included in our celebration of our wonderful community of female entrepreneurs for our International Womens Day special. You can DM us via insta @styleandsubstance_podcast or email us at elizabeth@elizabethcairns.com or fiona@fionahumberstone.com.
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