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Stuff You Should Know About Digital Marketing
Brian Gibbs
12 episodes
3 days ago
Presented by Focused Idea, the premier digital marketing agency, this is a weekly podcast that discusses and shares the latest tips, tricks, and hacks to get your business noticed on the internet.
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Marketing
Business
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All content for Stuff You Should Know About Digital Marketing is the property of Brian Gibbs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Presented by Focused Idea, the premier digital marketing agency, this is a weekly podcast that discusses and shares the latest tips, tricks, and hacks to get your business noticed on the internet.
Show more...
Marketing
Business
Episodes (12/12)
Stuff You Should Know About Digital Marketing
How to ReCreate Your Business When You Have to Start Again: Interview with Amy Tiemann of TM1 Properties

Amy Tiemann is a multi-family investor and consultant, and President of  TM1 Properties.   

Amy has a long history in construction - her grandfather started a glass  company in 1960, and her father took it over in 1972. Amy spent a lot of time going to job sites with her father. After graduating from Purdue,  with a degree in Organizational Leadership, Amy returned home. Her father asked her to join the family business, but she had other plans on her mind.

Amy made the move to tech and worked in HR.  Amy worked for major companies such as Phillips, IBM, and Applied Materials. Suddenly, in 2001, she found herself going through a painful tech downturn, with the burst of the dot-com bubble. After surviving several rounds of layoffs, Amy found herself burned out in tech and HR. At the time, her husband started a small construction company. Amy realized this was her opportunity to return to a field she knew a lot about, and she was looking for a new challenge.

Stuff You Should Know About Digital Marketing is brought to you by the premier digital marketing agency, Focused Idea.

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5 years ago
1 hour 10 minutes 13 seconds

Stuff You Should Know About Digital Marketing
How to use new media to grow your business: an interview with Greg Rollett

Did you know that 72% of businesses that use video say it's increased their overall sales? Video is quickly coming to dominate all things marketing. It has changed our habits and our lives online. I interviewed  Greg Rollett about using video marketing to grow business. 

He talks about how he went from a rapper to an Emmy award-winning producer, best-selling author, and media expert. 

Now, Greg works with experts of all sorts -- thought leaders, entrepreneurs, literally around the world teaching how to do quick, short videos to grow their businesses.

This episode of "Stuff You Should Know About Digital Marketing" is being brought to you by Focused Idea, the premier digital marketing agency.

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5 years ago
55 minutes 23 seconds

Stuff You Should Know About Digital Marketing
How to do Keyword Research for your business.

Keyword research often makes or breaks your SEO strategy. Before you start writing content for your website, you will need to identify the best, high-volume search terms. In this episode, we'll talk about 8 simple steps for finding the best keywords for your content.

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5 years ago
10 minutes 30 seconds

Stuff You Should Know About Digital Marketing
How often should you perform a website audit?

Website audits are an essential measure to improve the efficiency and visibility of your website. Site audits improve Google search ranking while increasing site traffic and performance. A website audit presents a business with an exceptional opportunity for growth online.

In this episode, we'll talk about what goes into an audit and how often businesses should have them done to their sites.

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5 years ago
7 minutes 33 seconds

Stuff You Should Know About Digital Marketing
How often should you post to your avatar?

By now, we all know about our avatars. We know how to design one. We know how to attract them to our businesses. How do we communicate with them? On social media... But, how often should we post to our avatar on social media? In this final session with Marilee Maricich, she answers that question.

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5 years ago
8 minutes 25 seconds

Stuff You Should Know About Digital Marketing
Can your avatar grow and mature

Can an avatar mature, or should you create a new avatar? I was curious about this, so I asked Marilee about her perspective. I wasn't sure how she would answer. Take a listen.

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5 years ago
4 minutes 19 seconds

Stuff You Should Know About Digital Marketing
How do you find people outside your demographic?

Sometimes our ideal customer isn't someone that we can relate to because they don't fit into our demographic. I asked Marilee Maricich about this. Her answer will help all of us to find customers that that are outside the people we normally interact with. Take a listen...

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5 years ago
9 minutes 46 seconds

Stuff You Should Know About Digital Marketing
Define the business that you're in

In this episode, we continue talking about how to design your perfect customer avatar with Marilee Maricich. In this segment, we'll cover defining your business in a way that helps determine how to market to your ideal customer.

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5 years ago
4 minutes 41 seconds

Stuff You Should Know About Digital Marketing
Should we have multiple avatars?

This is the second installment of a conversation that I had with network marketing superstar Marilee Maricich. 

I wanted to know her thoughts on marketing to multiple avatars. Should we have more than one ideal customer? Listen to what she had to say about this topic in this short episode.

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5 years ago
5 minutes 10 seconds

Stuff You Should Know About Digital Marketing
What is a customer avatar with Marilee Maricich

An avatar is your perfect customer. In this epsiode, we talk with Marilee Maricich in the first of six segments about how she defines her perfect customer.

If you're doing any kind of sales, marketing, or client acuqisition, this is golden information you really must know.

And, as always, this episode is being brought to you by the premier digital marketing company - Focused Idea - focusedidea.com

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5 years ago
8 minutes 13 seconds

Stuff You Should Know About Digital Marketing
Is Website ADA Compliance Really a Problem?

Website ADA compliance is something 99.99% of businesses probably don’t think about until they’re hit with a lawsuit. This episode will cover what you need to know about website ADA compliance and accessibility law. 

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5 years ago
9 minutes 20 seconds

Stuff You Should Know About Digital Marketing
How to Establish Expert Positioning in Your Industry

If you want people calling you and asking for your help with questions like "we need help with this, we know this is your area, how soon can you start?" Then you need to understand and use expert positioning.

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5 years ago
5 minutes 20 seconds

Stuff You Should Know About Digital Marketing
Presented by Focused Idea, the premier digital marketing agency, this is a weekly podcast that discusses and shares the latest tips, tricks, and hacks to get your business noticed on the internet.