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strategyaaron
Aaron H. Ellis
43 episodes
1 day ago
Strategy is achieving your ambitions as "stuff" tries to stop you. Aaron Ellis explores the stuff shaping people's environments and how they try to master it – whether in politics, world affairs, business, or pop culture.
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All content for strategyaaron is the property of Aaron H. Ellis and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Strategy is achieving your ambitions as "stuff" tries to stop you. Aaron Ellis explores the stuff shaping people's environments and how they try to master it – whether in politics, world affairs, business, or pop culture.
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Politics
News
Episodes (20/43)
strategyaaron
Europe's balancing act | Gesine Weber

Europe is economically powerful but geopolitically weak. Its leaders always seem to be on the backfoot if ever China, Russia, or America decide to pick a fight. But are things changing…?

Today, foreign policy expert Gesine Weber returns to the show and puts recent Euro-news in a bigger strategic context.

She and Aaron touch on:

* Why things seem better for Europe

* How its leaders have learnt to charm Trump

* Whether they can do this and lessen their dependence on the U.S.

Gesine and Aaron also discuss news exhaustion, the “axis of authoritarianism”, how Trump’s brain works – and Russia’s recent escalation of its hybrid war.

Links:

Gesine’s Bluesky | Substack

The strategyaaron Bluesky | Instagram

If you need any strategy consulting – or want to advertise on the show – email me@strategyaaron.com

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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3 weeks ago
44 minutes 44 seconds

strategyaaron
How to save the Tories | John Oxley

In the election last year, Britain’s Conservatives suffered their worst ever defeat – and things have only gotten worse for them.

More and more of their voters are switching to Nigel Farage’s Reform Party, as are more and more ambitious politicians on the Right. Today, a YouGov poll found that most people either want the Tories to disappear or don’t care if they do.

But should we be careful what we wish for…?

On the show today, Aaron talks to strategist and Tory thinker John Oxley (Joxley) about how to save usually one of the most successful political parties in the world.

They touch on:

* Why Brexit caused so many problems

* How the party lost touch with the middle class

* Whether a change of leadership is necessary

Aaron and John also discuss bureaucratic knifefighting, the importance of whimsy in British politics, competition reality shows, and the scourge of qualifying words.

Links:

John’s Substack | Bluesky

The strategyaaron Bluesky | Instagram

If you need any strategy consulting – or want to advertise on the show – email me@strategyaaron.com

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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4 weeks ago
50 minutes 20 seconds

strategyaaron
Where Latin America goes, the world follows | Will Grant

In the late ‘90s and 2000s, fed up with tired political establishments, voters across Latin America swung behind “populist” outsiders who promised to make their lives better.

Things started off well but leaders like Hugo Chavez, Evo Morales, and Daniel Ortega were quickly accused of cronyism, corruption, and democratic backsliding. Countries like Venezuela and Nicaragua eventually became outright dictatorships.

On the show today, Aaron talks to Will Grant – Central America correspondent for the BBC and author of ¡Populista! The Rise of Latin America’s Strongmen. They touch on:

* Why these populists were so successful

* How their early promise soon broke down

* What lessons Britain and Europe can learn

They also discuss the importance of TV to populists, the epic life of Brazil’s Lula da Silva and his struggle against Jair Bolsonaro – as well as why Donald Trump is so obsessed with everywhere south of the US border.

If you would like to buy ¡Populista! AND support independent stores in the UK, check out the strategyaaron Bookshop: https://uk.bookshop.org/shop/strategyaaron

Other links:

Will’s X | Instagram

The strategyaaron Bluesky | Instagram

If you need any strategy consulting – or want to advertise on the show – email me@strategyaaron.com

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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1 month ago
1 hour 7 minutes 22 seconds

strategyaaron
Aaron Answers | What is strategy?

People keep asking Aaron: What actually is strategy? In the first of a new series – Aaron Answers – he tries to explain what he believes it is.

If you have any questions, leave them in the comments. If you or your organization needs any strategy advice, get in touch. The email is me@strategyaaron.com

Excerpt from Kenneth Clark’s Civilisation | © BBC

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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1 month ago
3 minutes 40 seconds

strategyaaron
My hero Odysseus | Adam Nicolson

If there’s a character who Aaron likes to imagine himself being, it’s Homer’s famous hero. He is someone who – even thousands of years ago – was seen as a master of strategy.

On the show today, Aaron discusses Odysseus with Adam Nicolson – the acclaimed author of The Mighty Dead: Why Homer Matters.

They touch on:

* Why Adam prefers The Iliad

* The ethics of deceiving your enemy

* Whether you should ever “solidify” your identity

Adam and Aaron also talk about Stoicism, the danger of charm, the joys of drinking, and what they hope to see from Christopher Nolan’s film of The Odyssey.

If you would like to buy The Mighty Dead AND support independent stores in the UK, check out the strategyaaron Bookshop page: https://uk.bookshop.org/shop/strategyaaron

Other links:

The strategyaaron Bluesky | Instagram

If you need any strategy consulting – or want to advertise on the show – email me@strategyaaron.com

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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1 month ago
56 minutes 21 seconds

strategyaaron
Make Russia normal again | Orysia Lutsevych

Vladimir Putin believes that he must make Russia great again in order to justify his rule over the country. This is why he invaded Ukraine – and it’s why he has no interest in ending the war anytime soon. Peace will come when Russians accept that it’s okay to just be normal…

On the show today, Aaron discusses this with Orysia Lutsevych – deputy director of the Russia and Eurasia programme at Chatham House.

They also touch on:

* What’s happening on the ground in Ukraine

* Why there are two peace processes going on

* How China has put itself in a win-win situation

Mickey Mouse makes his first appearance on the pod, too…

The strategyaaron Bluesky | Instagram

If you need any strategy consulting – or want to advertise on the show – email me@strategyaaron.com

This week’s recommended read is Lawrence Freedman on the “energy war” going on between Russia and Ukraine.

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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2 months ago
48 minutes 1 second

strategyaaron
No more Napoleons | Andrew Lambert

Britain has a way of fighting wars in Europe. Control the sea, focus on the economy, deny access to Belgium, and leave most of the fighting to allies on the continent. As the eminent historian Andrew Lambert explains in his new book No More Napoleons, this strategy worked for hundreds of years – before being disastrously abandoned in 1914.

On the show today, he and Aaron discuss:

* How this strategy defeated Napoleon

* Why abandoning it prolonged the First World War

* The ways in which this historic approach can deter Putin

They also touch on the tension between popular memory and actual history, why the Duke of Wellington should be seen as a politician rather than as a general, whether or not grand strategy really exists – as well as breaking up the “axis” between Russia and China.

If you would like to buy No More Napoleons AND support independent stores in the UK, check out the strategyaaron Bookshop page: https://uk.bookshop.org/shop/strategyaaron

Other links:

The strategyaaron Bluesky | Instagram

If you need any strategy consulting – or want to advertise on the show – email me@strategyaaron.com

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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3 months ago
1 hour 9 minutes 2 seconds

strategyaaron
Terror doesn't work, they're Ukrainians | Jen Stout

On the morning of 24th February 2022, reporter Jen Stout was in deepest Russia. Like every journalist, however, she wanted to be in the middle of things – and made her way to Ukraine. In her book Night Train to Odesa, she explores the impact of Vladimir Putin’s war on its people.

On the show today, she and Aaron discuss:

* What it was like being in Moscow on the eve of the invasion

* Why worsening Russian aggression makes Ukrainians even more resilient

* How Putin uses and abuses the two countries’ histories to justify his actions

They also touch on pirates, the economics of being a freelance war reporter, what postwar Ukraine might look like – and if anyone is willing to sell her a cheap camper van…?

If you would like to buy Night Train to Odesa AND support independent stores in the UK, visit the strategyaaron Bookshop page: https://uk.bookshop.org/shop/strategyaaron

Other links:

Jen’s Bluesky | Instagram | Site

The strategyaaron Bluesky | Instagram

If you need any strategy consulting – or want to advertise on the show – email me@strategyaaron.com

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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3 months ago
54 minutes 39 seconds

strategyaaron
Dial S for Strategy | Paul Klein

Film scholar Paul Klein is back! On the show today, he and Aaron do a deep-dive into the films of Alfred Hitchcock.

They discuss:

* How the master of suspense made his movies

* What ways his heroes and heroines are “strategic”

* Why his depictions of authority and social anxiety are relevant today

Aaron and Paul also touch on French & Saunders, the acting strategies of Jimmy Stewart and Cary Grant, how far advanced we’d be as a society if the Hays Code hadn’t existed – as well as all the ways in which Bond actors try to be f******e…

Links:

Paul’s Bluesky | Instagram | Site

The new strategyaaron Bluesky | Instagram

If you need some strategy consulting – or want to advertise on the show – email me@strategyaaron.com

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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3 months ago
1 hour 34 minutes 46 seconds

strategyaaron
Dead Politics Society | William Lane

British politics is full of dead language and dead imagery. We use tortured phrases like “culturally right, economically left” to describe someone’s views rather than come up with new terms. We also try to understand today’s politicians by comparing whatever they do to something Tony Blair or Margaret Thatcher did decades ago. Is all this because British politics as we know it is dead – but something new has yet to be born?

On the show today, Aaron tries to answer this question with political analyst William Lane. They discuss:

* The enduring legacy of Thatcher and Blair

* The drag effect of both the end of the Cold War and the financial crisis

* The persistent belief that Britain is and has always been a two-party system

They also touch on why the Tories are no longer the “natural party of government”, how both Nigel Farage and the LibDems are taking away their remaining supporters – and if Labour still has the juice to get 40% of the vote in future elections.

Aaron also talks about his disastrous attempt to be a Tory councillor in 2016…

Links:

William’s Bluesky | Medium

Aaron’s Bluesky

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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4 months ago
1 hour 9 minutes 39 seconds

strategyaaron
Good life, bad world | Jeevun Sandher MP

Russia threatens Britain and her allies. But if people believe that democracies like ours can’t deliver a good life, then they won’t feel any need to defend them. The good life, says Labour MP Jeevun Sandher, is essential for prosperity at home and peace abroad.

On the show today, he and Aaron discuss:

* What the good life is for him

* How the Labour government can deliver it

* Why it is essential for Britain’s national security

They also touch on grand strategy, The Simpsons, if centre-left politicians should go on right-wing media channels, the future of NATO – and how Keir Starmer can avoid the mistakes of Joe Biden and the Democrats.

Links:

Jeevun’s Bluesky | Aaron’s Bluesky

This week’s recommended read is Sam Freedman’s piece on fixing Starmer’s operation in No.10

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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4 months ago
59 minutes 38 seconds

strategyaaron
America’s great power prophet | Edward Luce

Zbigniew Brzezinski was one of the great strategists of our time. When only 22, he came up with a theory to win the Cold War that ultimately brought down the Soviet Union decades later. As National Security Advisor to Jimmy Carter, he also helped negotiate peace between Israel and Egypt, as well as normalise the United States’ relations with China.

On the show today, Aaron talks to Edward Luce of the Financial Times about his brilliant new biography of Brzezinski. They discuss:

* His unique insights about the Soviet Union

* Why they brought him into conflict with Henry Kissinger

* How Brzezinski became a ruthless bureaucratic knifefighter

Aaron and Edward also touch on the Iran hostage crisis, Brzezinski’s prophecies about Russia and Ukraine, and if Donald Trump is the intellectual heir of Nixon and Kissinger.

We also find out what Edward has in common with Cate Blanchett…

If you would like to buy Zbig, check out the strategyaaron Bookshop page: https://uk.bookshop.org/shop/strategyaaron

Other links:

Edward’s Bluesky | Aaron’s Bluesky

This week’s recommended read is Sam Freedman’s interview with John Ganz about the ‘90s origins of Trump’s politics

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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4 months ago
50 minutes 21 seconds

strategyaaron
War, what's it good for? | Duncan Weldon

In his new book Blood & Treasure, Duncan Weldon overturns long-held ideas about war and economics. On the show today, he and Aaron discuss:

* If paying protection money to the Vikings was a good thing

* Why discovering America was an economic disaster for Spain

* The connection between historic battles in India and its development today

They also touch on European rearmament, long unpronounceable German words, Keir Starmer’s growth strategy, and what a total war might look like for Britain’s digital and services economy.

If you would like to buy Blood & Treasure, check out the strategyaaron Bookshop page: https://uk.bookshop.org/shop/strategyaaron

Other links:

Duncan’s Bluesky

Aaron’s Bluesky | Instagram

If you’d like to read Dr. Jeevun Sandher MP’s article, check it out here

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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5 months ago
48 minutes 18 seconds

strategyaaron
Freedom from American tech masters | Cristina Caffarra

Europe is entirely dependent on American tech. From chips and subsea cables to cloud services and social media, almost all are sourced from U.S.-based companies. This makes us incredibly vulnerable to their whims – or the whims of an insane White House…

On the show today, Aaron talks to famed economist Cristina Caffarra about her ambition to free Europe from this dependence. They discuss:

* Why the EU failed to regulate American tech

* What actions are necessary to build a “Eurostack”

* How to empower European tech companies without stifling competition

They also talk about the return of politics to economics, and why the antitrust movement in America is more sophisticated than its European counterpart.

If you enjoyed their conversation, please like/rate/comment.

Useful links:

Cristina’s Bluesky

Aaron’s Bluesky | Instagram

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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5 months ago
42 minutes 54 seconds

strategyaaron
Slouching towards a strategy | Gesine Weber

On Monday, Britain and the EU negotiated a much-needed upgrade to their relationship. Although maybe not as ambitious as it could’ve been, it was still important to each of their grand strategies. Whereas Britain eases some of the pains of Brexit, Europe binds a major military power into the defence of the continent.

Today, Aaron looks at this “big picture” with Gesine Weber of the German Marshall Fund.

As well as the EU-UK deal, they discuss:

* What grand strategy is and if it can really be done

* How European leaders are struggling to adapt to Trump’s return

* Why Ursula von der Leyen might be a transformational figure for the EU

They also touch on peacekeepers in Ukraine, creepy DM slides, whether French sirens are chic, and both of them being weird little kids into foreign policy.

If you would like to buy any books mentioned, visit the strategyaaron Bookshop

Other links:

Gesine’s Bluesky | Substack

Aaron’s Bluesky | Instagram

If you want to read more about the EU-UK deal, check out this piece by Peter Beckett on the The French Dispatch

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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5 months ago
51 minutes 12 seconds

strategyaaron
Chasing the polls | Adam Drummond

British politics is in flux right now. Voters are abandoning both Labour and the Tories for smaller parties on the left and the right and their leaders don’t know what to do about it. In the recent local government elections, Nigel Farage’s Reform was the biggest winner – with the LibDems and the Greens also making significant gains.

On the show today, Aaron tries to make sense of it all with Adam Drummond – head of political and social research at Opinium. They discuss:

* Why Reform are leading in the polls

* How Keir Starmer’s strategy fell apart

* If the Tories are done as the main party of the right

* Whether the LibDems can continue bridging ideological divides

They also touch on the cross-party appeal of Net Zero, why MRP polls are seen as more trustworthy than voting intention ones – as well as the illusion of mental depth.

If you’d like to buy Sam Freedman’s Failed State, check out the strategyaaron Bookshop page: https://uk.bookshop.org/lists/book-club-strategyaaron

Other links:

Adam’s Bluesky

Aaron’s Bluesky | Instagram

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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5 months ago
1 hour 2 minutes 59 seconds

strategyaaron
Special relationships, if you can keep them | Kathleen Burk

Donald Trump believes that the U.S.-Canadian border is open to negotiation because it is “artificial”. “Somebody drew it with a ruler,” he told Canadian Prime Minister Mark Carney yesterday. Yet immense diplomatic effort went into setting this boundary, explains eminent historian Kathleen Burk.

She and Aaron also discuss:

* Why Trump is so obsessed with 19th Century history

* How the United States became a superpower thanks to its allies

* What might happen to the Special Relationship if American hegemony slips

They also touch on the different approaches to Trump taken by Carney and Sir Keir Starmer, why Kathleen loves The Iliad and The Odyssey, as well as her admiration for Eleanor of Acquitane. She also teases her upcoming book on the history of wine.

If you would like to buy Kathleen’s book on Anglo-American relations – The Lion and the Eagle – visit the strategyaaron Bookshop: https://uk.bookshop.org/shop/strategyaaron

Other links:

Aaron’s Bluesky | Instagram

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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6 months ago
49 minutes 17 seconds

strategyaaron
Kyiv needs ammo, not a row | Christopher Miller

News never stops in Ukraine, says Christopher Miller – the Financial Times’ chief correspondent for the country. On the show today, he and Aaron try to put the last few chaotic months into a bigger strategic context.

They touch on:

* What happened in that disastrous Oval Office meeting

* Why Zelensky has suddenly become more critical of China

* If Britain and Europe can slow-roll Trump’s ceasefire plans

* Whether or not Zelensky is a good politician

Chris and Aaron also discuss his award-winning book The War Came to Us, the dizzying speed with which he went from being a Peace Corps volunteer to a war reporter – as well as his favourite Russian swear word.

If you would like to buy The War Came to Us, visit the strategyaaron Bookshop: https://uk.bookshop.org/shop/strategyaaron

Other links:

Chris’ Bluesky | Instagram | work

Aaron’s Bluesky | Instagram

You can also watch the interview on the strategyaaron YouTube channel here

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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6 months ago
1 hour 18 minutes 28 seconds

strategyaaron
A king of words, not bullets | Clare Jackson

Today marks four hundred years since the death of James I of England and VI of Scotland. Despite his importance in British history, his life is often reduced to his mother – Mary, Queen of Scots – and the Gunpowder Plot. Yet acclaimed historian Clare Jackson argues that he was much more accomplished than is remembered.

On the show today, she and Aaron discuss:

* The importance of James’ early reign in Scotland

* His skill in managing the peaceful succession to the Tudors

* Why he believed divine right of kings was compatible with diplomacy and religious toleration

They also touch on James’ complex sexuality, the Stuarts’ sudden popularity in films and on TV, and why their conflicts with Parliament are relevant to Donald Trump…

If you want to pre-order Clare’s forthcoming biography of James – The Mirror of Great Britain – visit the Penguin site here

If you would like buy her book Devil-Land: England Under Siege, visit the strategyaaron Bookshop page: https://uk.bookshop.org/shop/strategyaaron

Other links:

Clare’s site

Aaron’s Instagram | Bluesky

Strategyaaron is also now on YouTube! Visit the channel here

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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7 months ago
58 minutes 3 seconds

strategyaaron
Spying is a woman's game | Claire Hubbard-Hall

Women have always been essential to the success of Britain’s intelligence services. In Her Secret Service, historian Claire Hubbard-Hall explores the part they played in defeating the Nazis and combatting Soviet subversion.

On the show today, she and Aaron discuss:

* The challenge of piecing together the lives of spies

* The double standard applied to disclosing secret work and how it warps our understanding of MI5 and MI6

* How misogyny helped infamous KGB mole Kim Philby evade capture

They also touch on Lord of the Rings, the real-life inspiration for Ms Moneypenny, and the way that female spies in popular culture have changed over the decades – from James Bond to Black Doves.

If you want to buy Her Secret Service, check out the strategyaaron Bookshop page: https://uk.bookshop.org/shop/strategyaaron

Other links:

Claire’s Instagram | site

Aaron’s Instagram | Bluesky

Strategyaaron is also now on YouTube! Visit the channel here

Photo credit: 007.com

Thanks for listening! Feel free to share!



To hear more, visit strategyaaron.substack.com
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7 months ago
58 minutes 54 seconds

strategyaaron
Strategy is achieving your ambitions as "stuff" tries to stop you. Aaron Ellis explores the stuff shaping people's environments and how they try to master it – whether in politics, world affairs, business, or pop culture.