Get ready for the wildest ride! I am seeing massive change, growth, and opportunities for small businesses today, and incredible ways to get visible. In today’s episode, I’m going to dig into what it’s like to get paid to grow your email list and how I’ve been using this strategy for almost a decade. Get Digital Product Jumpstart Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  I’m ready to reveal what I’ve been doing and how I’ve been doing it, and give you guys the roadmap so that you can follow it step by step. It has been revolutionary to my business, and an incredible way to see consistent growth. I definitely think it’s going to solve the leads problem so many businesses encounter! Let’s dive in.  Episode Highlights  The One Thing Holding Businesses Back From Financial Freedom [0:09:11]   What To Do Instead of Having To Start All Over Again [0:13:18]  How I Went From Blissed Out to Burned Out and Back Again. [0:16:06] Why You Need to Join Digital Product Jumpstart Today [0:21:25]  Special Thanks to Our Advertiser ⁠⁠FreshBooks⁠⁠⁠⁠⁠ Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I want to dig into how I would start a business if there’s no existing audience — how I would get off the ground, how we would get momentum, how I would create a community of people who are actually listening to what I have to say and how I would make real tangible dollar bills as early as possible in the process. But before we get into the strategies, I just want to say that I have never met someone who actually has no audience.    ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠ Perhaps you’ve never started a page with this focus, or this niche, but we have connections, and it’s our job to leverage the connections that already exist. I’m here to tell you that ultimately, the number of people in your audience has little to no relationship to the actual amount of sales that you can generate. The number of followers does not matter! It’s about creating the right community that is supportive of where you’re going. So, let’s dive in.   Episode Highlights  Where to Find the 1000 People You’re Already Connected To [0:08:28] How to Use a Digital Product to Attract and Convert Strangers Into Buyers [0:14:13]  Getting In Front of the Right People to Build the Visibility You Need [0:18:18]  Why You Need to Launch and Validate Your Offer Before Building a Low-Priced Digital Product [0:23:18]  One of My All-Time Favorite Content Strategies [0:29:40]  Where to Start (And Why it Doesn’t Have to Be So Overwhelming) [0:35:29]  Special Thanks to Our Advertiser ⁠FreshBooks⁠⁠⁠⁠ Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You’re not going to bring your entire wardrobe on a trip, you’re just going to bring what you need! I am leaving the country very soon and I thought I’d show you how I’m preparing my business to run without me while I’m gone. I am headed to the UK for seven days, and I am so excited because I haven’t left the USA in 13 years!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Last August, I joined a leadership course, and now we’re all going to the UK together. I’ve known for almost a year now that I am going to be gone for a week, and while I wanted to spend a ton of time preparing my business, I’m 10 days out and realizing that I need to get it together!  I think we all enter a time in our business where we are excited about stepping away but don’t want to drop the ball. So I’m going to share how I’m (realistically) making it happen for myself and how you can too.   Episode Highlights  “Packing Up” Before I Leave [0:06:16]  What I’m “Putting Down” [0:13:04]  Packing My “Carry Ons” [0:17:20]  Special Thanks to Our Advertiser ⁠FreshBooks⁠⁠⁠⁠ Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you evolving in your business but struggling to show up and bring your audience along for the ride? In this live coaching session, I sit down with Latoya Shanell, CEO and Principal Event Strategist of L’ Shanell + Co., to tackle the visibility challenges that come with shifting from corporate clients to serving small businesses.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠    Latoya runs an events company producing both small- and large-scale events, primarily for corporate clients. Now, she’s looking to expand her reach and work with more small businesses. In our conversation, we dig into what it really means to show up and how to bring people with you as your business evolves.  I definitely gave Latoya some tough love, but it’s a powerful reminder for anyone who feels stuck when it comes to showing up online. If you want to be more visible but don’t know where to begin, this episode is full of practical ideas to get you moving. I can’t wait to see what you do with them!  Episode Highlights  Behind the Scenes: Latoya’s National Event Marketing Company & Where She Wants to Go Next [0:01:14] Who Latoya Should Really Be Speaking To [0:11:00]  How She Can Show Up as the Expert People Need [0:18:18]  Homework for Latoya (& You!) [0:28:18]  Talking to Different Audiences About the Same Offer [0:32:10]  Building an Online Strategy That Fits In With What You’re Already Doing [0:38:41]  Why It’s Less About the Platform & All About Where You Spend Your Time [0:43:05]  How to Reach All Your Audiences [0:49:45] Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What is it that you’re ultimately trying to do? What is the legacy you’re trying to create? Considering these things is so important when building your personal brand. Today’s episode is a little bit different. We are flipping the tables as we rerun an interview I had on the Branded Impact Podcast, hosted by Jo Espejo. ⁠⁠⁠The conversation was so good, I want to have it on the Strategy Hour too! Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  In this discussion, I explore what it means to do less than you’re capable of, how to know when to quit, the power of personal branding, and how you can build a business that works for you! I really want to hear what you think about this conversation, so please pop me a DM over on Instagram!   Episode Highlights  The Power of Branding Early [0:05:33]   What Designing Your Business Around Your Bandwidth Truly Means [0:08:51]  Doing Less Than You’re Capable Of [0:17:07]  How to Know When to Quit [0:24:07]  Pivoting Privately Versus Rebranding Publicly [0:31:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

I am posting for 100 days in a row on social media, and I am putting out content that is meant to help people grow their visibility, their followers, their email subscribers, or their buyers. I specifically wanted to put this out into the world so that I could also grow my own list, with the goal of adding 10,000 subscribers in 100 days. Now, this episode is the full behind-the-scenes, why I decided to do it, how it’s different from my 100-Day LinkedIn experiment, and why I’m scared out of my mind. But I’m confident this is exactly what I’m supposed to be doing. Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Why I’m Really Doing This: The Ad That Started It All [0:01:35] The Intimidation Factor: Showing Up, Being Seen, and Respecting the Life that You Want [0:04:22] What Made Me Choose the Topic and Why It’s Going to Help You [0:12:35] The Not-So-Secret Formula I Landed On for My 100-Day Series [0:24:38]  How I’m Creating Accountability (And How You’re a Part of That!) [0:28:11]  Why I’m Not Just Trying to Grow 50000 Subscribers [0:30:56] Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m sure you’ve heard “go big or go home” before. But what if the real flex was going small and staying home on purpose? I used to chase more because I thought that more was always better, and it almost completely broke me. Today, I’m going to help you reframe success and show you why dreaming smaller might actually lead to more money, more impact, and a life you can’t wait to wake up to! ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Ever since I started my business, there has been a cultural obsession with hustling. I want you to ask yourself if always pursuing more is doing more harm than good. You are so capable of crushing so many dreams and doing more than a lot of people could ever even dream of. But just because you can, doesn’t mean you should. If you keep giving so much of yourself away, you will have nothing left. Let’s dive in!   Episode Highlights The Dangers of Hustle Culture. [0:05:12]   Why Small Doesn’t Equal Insignificant. [0:09:33]  You Are Not the Product! [0:15:21]  Redefining YOUR American Dream. [0:19:23]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

For as long as I can remember, I have always wanted to write a book! It feels weird to say out loud, but I know that by sharing this with you, I will also hold myself accountable and publish this thing. I’ve had a few books stewing around in my brain for a few years now. But, after taking a swing at a partnered brand deal a few years ago and deciding it wasn’t the right fit for my first book, I’ve been a bit deflated. But people like Justin Moore, who wrote Sponsor Magnet, and Jay Clouse, whom I hosted for a super inspiring conversation and is in the throes of writing his own conversation, have helped me to reconsider. Let’s get into it!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠ Episode Highlights Why I’m Choosing Traditional Publishing (Even Though I Could Self-Publish Tomorrow) [0:09:04]   What I’ve Learned From Years of Online Business [0:18:20]  The One Thing All My Favorite Books Have in Common [0:28:49]  What’s Next for Me on My Book-Writing Journey [0:34:50]  Why a Proposal is so Much More Than a Description of Your Book [0:34:50]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search features is changing the rules, you’re not alone! That’s why I brought in Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast, to help us decode what’s happening and how you can adapt.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Why SEO Still Matters (But Not for Everyone). [0:05:52]   How to Stop Falling into the Traffic Trap. [0:09:40]  The “Money Keyword” Matrix. [0:13:05]  What AI Search Really Means for You. [0:16:30] Harnessing Speed as Your Superpower. [0:27:05]  Why Resonating with Your Dream Client is Still #1. [0:30:00]  Sam breaks down why SEO isn’t always the right investment (yep, you heard that right), how to prioritize high-intent content, and why speed is your superpower as a small business. Want to demystify the new rules of search, break down how to build a future-proof SEO strategy, and reveal why speed and specificity might be your biggest competitive advantages? Stay tuned!  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m 28 days into a 100-working-day LinkedIn experiment, and I’ve already learned so much! In this episode, I break down exactly what I’ve done so far: how I updated my profile to attract the right audience, how I’m structuring my posts for engagement, what type of content is actually landing, and how I’m coming up with fresh ideas daily without burning out or overthinking.  I also share the unexpected wins that came from simply showing up, from weekly podcast invites to new genuine relationships, a 16.8% bump in followers, and over 21,000 impressions. I haven’t gone viral, but that’s kind of the point. This is about building sustainable visibility, not chasing quick hits.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  LinkedIn ⁠⁠⁠All the Links!⁠⁠ If you’re curious about what’s really working on LinkedIn right now and want some practical ideas to try for yourself, this one’s for you!  Episode Highlights Starting a 100-Day LinkedIn Experiment Without Expectations [0:00:19]   The Unexpected Benefits of LinkedIn Consistency [0:04:49]  What Makes Content Perform on LinkedIn [0:08:12]  Optimizing My LinkedIn Profile for Real Growth [0:16:10] Building a Content Strategy That Works [0:23:41] How I Use ChatGPT to Brainstorm Infinite Content Ideas [0:34:11]  A Final Reminder About Bandwidth and Focus [0:39:40] Our Advertiser FreshBooks⁠⁠⁠    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In the final installment of The Accelerator Series, we talk through the Sustainability Stack a practical, repeatable system for building a business that generates income without burning you out. If you’ve been craving structure, alignment, and breathing room in your business, this episode is your exit ramp from the hustle-fueled Cycle of Doom™. You’ll learn how to align your strategy, sales, and systems so your business can scale without sacrificing your peace, energy, or priorities. ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Connect with Abagail⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Links!⁠⁠⁠⁠  ⁠⁠⁠⁠ Episode Highlights Learn how to grow without giving up your health or freedom Map out a scalable offer suite using our 3-stage model Discover how systems create time, margin, and repeatable results Get clear on what to tweak, automate, or toss entirely Our Advertiser ⁠⁠⁠FreshBooks⁠⁠⁠ Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to⁠ ⁠⁠thestrategyhour.com⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 3 of The Accelerator Series, we unpack the most powerful shift a business owner can make: detaching their identity from their work and finally stopping being the product. If your business relies on you to function, deliver, and earn then this episode will help you reclaim your time, redefine your value, and restructure your offers. ⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠⁠⁠  Connect with Abagail⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠All the Links!⁠⁠⁠⁠   Learn the 3 critical mindset and operational shifts you must make to stop trading time for money and start building scalable systems that deliver transformation without burning you out. Episode Highlights Shift from service provider to strategist Build a business that works without your constant presence Detach your self-worth from client results and revenue Learn the psychology-backed process to systematize your expertise This is how real freedom starts. Check out the Accelerator inside the Co-op! Our Advertiser FreshBooks Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to⁠ thestrategyhour.com⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of The Accelerator Series, we reveal the Clarity Filter™ as the exact method to help entrepreneurs make decisions from alignment, not pressure. If you’ve ever felt stuck, burnt out, or tempted to burn it all down, this episode is your lifeline. Learn how to evaluate your offers, set sustainable boundaries, and build a business that actually works for you. No more guessing. No more overcommitting. Just simple, aligned, strategic growth. ⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠⁠⁠  Connect with Abagail⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠All the Links!⁠⁠⁠⁠   Episode Highlights Learn to protect your time, energy, and values Make confident business decisions without second-guessing Get unstuck and unlock momentum Our Advertiser ⁠FreshBooks⁠⁠⁠⁠   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to⁠ thestrategyhour.com⁠.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Working harder isn’t working and deep down, you already know it. In this raw and honest episode, Abagail Pumphrey pulls back the curtain on the hidden costs of hustle culture and why the “do more to earn more” mindset is breaking your business (and your body). If you’re stuck in the Cycle of Doom, constantly launching, grinding, and barely keeping up this is your wake-up call. Learn why burnout isn’t your fault, how the current business model wasn’t built for your life, and what sustainable success actually looks like. ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠ This is part one of our powerful new series inside the Co-op Accelerator—designed to help you simplify your offers, increase your income, and finally breathe again. Our Advertiser FreshBooks⁠⁠⁠   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you really replace your one-on-one income with courses or digital products? It’s a question that many creators have been contending with for a while now, and if you ask the wrong people, they might just try to sell you on a false vision. So, today, I dig into this topic and separate fact from fiction!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠   Tuning in, you’ll learn what the transition to digital looked like for me. Spoiler alert: it wasn’t smooth or perfect! I break down the real numbers behind building sustainable digital income, how my business evolved over time, and what I wish more people understood about this journey. If you’ve been wondering whether digital products should be your next move or how to make them work without burning out, this conversation is for you. Let’s dive in!  Episode Highlights My Transition to Digital Products [0:01:17]  Diversifying Your Income Beyond Digital Products [0:04:23]  The Real Work Behind Digital Products [0:06:26]  Why You Don’t Need a Huge Audience [0:10:11]  Three Approaches To Digital Products [0:13:10]  You Don’t Need The Perfect Business Plan [0:24:05]  Our Advertiser FreshBooks⁠⁠⁠   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Forget everything you thought you knew about LinkedIn. Jayde I. Powell is here to flip the script and blow your mind! A powerhouse creator and the brilliant mind behind standout campaigns for global brands like Netflix, Timberland, and Coca-Cola, you might know her as the vibrant voice behind Creator Tea Talk, or from her refreshingly real, fun, and magnetic presence on LinkedIn, the app she affectionately renamed The Briefcase App.   ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠ During this conversation, she gives us her absolute best insights on how to build a magnetic personal brand, attract dream opportunities, and transform your LinkedIn presence from boring to binge-worthy. Whether you’ve slept on LinkedIn or you’re ready to level up, Jayde’s energy, expertise, and no-BS approach to social media is going to leave you buzzing, inspired, and ready to post. Let’s dive in!  Episode Highlights Jayde’s Journey to LinkedIn and the Choices Behind Her Success [0:01:13]   Secrets to Creating Thumb-Stopping Content [0:11:28]  The Ratio That’s Fueled Her LinkedIn Creator Career [0:19:40]  One Unnecessary Thing People Keep Doing Wrong on LinkedIn [0:24:52]  Where LinkedIn Has Surprised Jayde the Most [0:35:19]  Our Advertiser FreshBooks⁠⁠⁠    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine a world where money isn’t something you have to chase, but something you effortlessly attract. That’s exactly what today’s guest, Gabby Beckford, has created, and she’s here to show you how to do the same. With over 800,000 followers, multiple successful businesses, and a bold, unapologetic approach to money and opportunity, Gabby believes that money is everywhere. She doesn’t just create content that sells, she creates content for the future she’s stepping into. By stacking platforms strategically, she’s built an ecosystem that attracts abundance, visibility, and powerful opportunities.  In this episode, Gabby breaks down how you can do it too. She shares how to create magnetic content for who you want to become, build a strategic platform ecosystem, and shift into a mindset where money is genuinely abundant and waiting for you. From the woo to the wildly practical, we get into it all, especially how to attract more brand partnerships and step into the future that’s already waiting for you. So grab a notebook, because this one is a game changer, and your future self will thank you!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Learning that Money Can Come At Any Time [0:03:16]  Create for Who You’re Becoming [0:10:17]  Create Like No One’s Watching [0:15:09]  How Platform Code-Switching Helps Reach the Right Audience [0:21:54]  How Gabby Makes Money as a Full-Time Creator [0:28:43]  Building Strong Brand Partnerships That Last [0:31:33]  The One Mindset Shift You Need [0:38:11]  Our Advertiser FreshBooks⁠⁠⁠   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I’m talking with Elfried Samba, the marketing mastermind behind Gymshark’s rise from 1.5 million to over 20 million followers. He is the CEO and Co-Founder of Butterfly Effect, the go-to agency behind powerhouse campaigns for Netflix, Bumble, McDonald’s, Square, and so many more. With a proven track record for turning passive audiences into highly engaged communities, Elfried knows exactly how to leverage community-driven marketing for explosive growth.   In this episode, he’s sharing the exact strategies he used to scale Gymshark’s global community and breaks them down in a super actionable way so that you can apply them immediately to your brand, or even your personal brand, no matter your brand’s size or budget. Whether you’re just starting out or looking to deepen your audience relationships, Elfried’s advice is super pure gold. Buckle up, you’re about to get a front row seat to how a billion-pound companies build community from the inside out. I hope you’re paying attention!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Building Gymshark: Online Social Community Then Versus Now [0:02:07]   The Secrets That Helped Gymshark Scale Without The Budget of a Bigger Brand. [0:10:56]  What’s Truly Behind Community-Led Growth in Every Industry. [0:18:43]  Why You Shouldn’t Always Give The People What They Want. [0:25:30]  A Totally Different Approach to Your Personal Brand’s Social Media. [0:38:21]  Our Advertiser FreshBooks⁠⁠⁠    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m trying a whole new format, and I cannot wait for you to listen to this one! It’s part life coaching, part podcast strategy, and I’m dishing the tea on pretty much everything I think about when it comes to having a successful podcast!  Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I’m giving her a real-time coaching session on how she can grow her show, deepen her impact, and leverage her incredibly unique expertise. Whether you’re podcasting yourself, considering launching one, or just love seeing behind the scenes, this conversation is packed with so many actionable insights! Truly, if I were to do a course on how to run a successful podcast, we covered almost everything I would put in that course. Consider this your one-on-one!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Getting to Know Azara: Her Motivation, Mission & End Goal. [0:01:55]   The Big Dream Behind Azara’s Business & the People She Wants to Reach. [0:05:49]  My Advice to Azara Based on My Own Journey into Podcasting and Business. [0:10:39]  Top Tips for Crafting Compelling Episodes. [0:19:37]  Building Visibility & Audience Growth. [0:25:46]  How to Get the Most Out of Titles & Descriptions. [0:33:56]  Doing the Process Out Loud: Why You Can Never Give Too Much Away [0:40:03] Repurposing Podcast Content for Other Platforms [0:44:36]  How to Use LinkedIn as a Podcast Marketing Platform [0:51:25]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away all her best secrets, so let’s dive in.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Visibility on Purpose: The Origin Story [0:00:53]   Why You Don’t Have to be Famous to Be Featured. [0:04:29]  How to Find Where You Want to be Featured. [0:07:38]  The One Thing Most People Get Wrong About Pitching. [0:11:16]  What You Need to Do Before You Even Start. [0:22:18]  Fighting Overwhelm and Imposter Syndrome. [0:28:17]  How to Know When It’s Time to Hire PR Help. [0:38:05]  The First and Simplest Step You Can Take Today. [0:44:24]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices