Strategize Your Business Online with Dee Boswell-Buck
Dee Boswell-Buck
58 episodes
7 months ago
“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.” - Dee Boswell-Buck As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode! Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social me...
All content for Strategize Your Business Online with Dee Boswell-Buck is the property of Dee Boswell-Buck and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.” - Dee Boswell-Buck As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode! Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social me...
“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.” - Dee Boswell-Buck As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode! Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social me...
“A blank content calendar inspires panic!” - Dee Boswell-Buck You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas. We call this a social media drought… and no one can avoid it forever. So, how...
“Your business needs to be on social media.” - Dee Boswell-Buck What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers? The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry. Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this typ...
“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.” - Dee Boswell-Buck If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode. Digital marketing professionals are experts...
“I like to think of LinkedIn as an online networking event.” - Dee Boswell-Buck In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more. In fact, LinkedIn’s...
“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!” - Dee Boswell-Buck Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million us...
“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.” - Marsha V. Watson Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality? Online business manager Marsha V. Watson is a seasoned expert when it comes to time management and goal-setting — two skills that almost every small business owner could use a little help with! ...
“Inclusive marketing is not a trend. It’s something always to consider.” - Dee Boswell-Buck Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue. Creating inclusive campaigns can actually increase the ROI of your marketing spend. When more of your audience can see themselves in your marketing, it’s far easie...
“I became an entrepreneur so that I could be in control of my time… but I didn’t know how to take the time off.” - Dee Boswell-Buck If you want to be a successful business owner, you need to hit the right balance between work and play. Focusing too heavily on the work side of things can lead to stress, overwhelm, and even burnout. Building time off into your schedule as a business owner may seem easy from the outside, but if you’re anything like me, you may have difficulty figuring ...
“Delegating is a non-negotiable that I have to work on every single day.” - Dee Boswell-Buck 2021 was a tough year for a lot of business owners. That saying, “the struggle is real,” has never been more fitting — but through all of the challenges and setbacks, many of us have learned some valuable lessons (and maybe even made a few changes for the better.) In this episode, I share the changes I made in 2021 that have actually helped me to reclaim my time and enjoy my life… while earning ev...
“Have a similar vibe across your platforms, and also you want to make sure that that vibe matches your website.” - Dee Boswell-Buck Are you steadily growing your passion business on the side? Planning to leave your 9-to-5 and take your side hustle full-time? Whether your business is already your primary income or preparing to launch, if you want to make enough sales to scale, you need a strong strategy to stand out online. Don’t worry, you don’t need to have a tech or design background in...
“When we step out into the world dressing for that possibility, it’s amazing what can happen.” - Hailey Verity How do you show up for your business… and in life? If you want to make an impact, then curating first impressions is a must! Hailey Verity is a personal stylist and coach who helps women present themselves to the world in a way that is reflective of who they are — and the opportunities they’re ready to explore. In a world where track pants have become a staple of many people’s wo...
“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.” - Dee Boswell-Buck Your website is your storefront and your information portal. This is the first place your potential customers come to learn more about you and your offers. It’s through your website that you signal your credibility and earn the trust of your audience. Unfortunately, many small business owners do not use their website to its full capacity, so they miss out on valuab...
“The hacking of social media accounts is at an all-time high. Recent reports have shared that social media account hacking has gone up from 13% to 28% in 2021.” - Dee Boswell-Buck When it comes to our social media accounts, sometimes we are our own biggest weakness. A recent report has found that social media account hacking has increased by 15% in just the past two years — and a lot of this hacking can be traced back to social media users’ own risky behaviours. As social media users shar...
“I love doing on-site shoots… Sometimes, showing how people get things done, depending on the nature of their business, is very important to them telling their story.” - Sheldon Isaac They say that a picture is worth a thousand words — but what does that mean for your bottom line? Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, helps entrepreneurs and business owners enhance their marketing and deepen their connection with their audience through branding photography an...
“You need to really listen to your inner voice, really channel into what your purpose is on earth… and you will find what you’re truly good at.” - Kayann Saunders After over a decade of working in the corporate and hospitality industries, my guest Kayann Saunders grew tired of the 9-5 lifestyle… and decided to pursue her dream of becoming an entrepreneur. Kayann now owns and operates not one, but TWO successful businesses, working as an independent licenced mortgage agent and as CEO of Vi...
“Cater your content to the interests of your audience. This will help you leverage your social media platforms as you share content that actually appeals to the consumer.” - Dee Boswell-Buck The year 2020 marked a major increase in the number of people using social media… and they weren’t just looking at pictures of cats. These Instagram, Twitter, TikTok, and Facebook users were the driving force behind an increase in online sales worldwide. Savvy small business owners are paying at...
“Platforms will flag a video if they see the watermark from another platform… they’re not going to drive traffic to that video once you’ve uploaded it elsewhere.” - Dee Boswell-Buck Get ready to take a dive into tech! Managing your professional social media in today’s world can be a tricky business. Not only are there multiple platforms to show up on, but each platform offers a wealth of functionality to learn, from text to images to video and more. If you’re not ready to hire a s...
“It’s not just about getting in front of people, it’s about strategically getting in front of those who will be your ideal clients.” - Dee Boswell-Buck Are you using social media for your business? Are you frustrated because your audience isn’t converting to sales? Auditing your social media presence may be the key to boosting your impact — and it’s something you can do right now. The limitless reach of social media allows you to strategically get in front of your ideal clients, fut...
“When I really committed to my business, one of the things I wanted to make sure was that every single woman from every single cultural background and every age group felt safe with myself and with my team.” - Amanda Reid Are you the type of person who always has a backup plan in place? Usually, having a plan B is a practical approach. But when it comes to running your business, you may find that having a plan B will actually diminish the effort that you put toward your plan A, causing you ...
Strategize Your Business Online with Dee Boswell-Buck
“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.” - Dee Boswell-Buck As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode! Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social me...
