In this episode of Strategies That Stack, I'm diving into key lessons from 2024 and translates them into actionable insights for 2025.
Tune in to discover:
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In this episode, I'm sharing my journey of rebranding my business, reflecting on my personal and professional evolution since 2014. I discuss the challenges I faced in establishing my personal brand, the impact of significant life events on my branding decisions, and the detailed process of rebranding, including the importance of hiring a designer. The conversation highlights the healing aspect of rebranding and how it has allowed me to align my business identity with my personal growth.
Related Links
Hiraya Design (my brand designer)
Tonic Site Shop (use code VICTORIAHBOYD to save 15%)
Chapters
00:00 Introduction to the Rebrand Journey
10:16 The Decision to Build a Business
17:18 The Impact of Life Events on Branding
28:12 Healing Through Rebranding and Personal Growth
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In this conversation, I discuss the evolving role of social media in business marketing, suggesting that it may be time to reconsider its necessity. I highlight the challenges of relying on social media, including algorithm changes and low engagement, and propose a shift towards more sustainable marketing strategies that prioritize quality relationships and effective content creation. I emphasize the importance of building a strong foundation through a robust website, email marketing, and diverse content strategies to thrive without the pressures of social media.
Relevant Links
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In this episode, you’ll learn:
Relevant Links:
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In this episode of Strategies that Stack, I have the pleasure of delving into the craft of copywriting with the Sam, whose approach at her Nomad Copy Agency is as refreshing as it is revolutionary. Sam lays it all out, sharing how simplicity can make your sales message resonate and captivate your audience. We tackle the trials and triumphs of co-branding, the surprising role of timing in product launches, and peel back the curtain on the nuanced dance between human creativity and AI's growing presence in content.
Together, we explore:
- How Sam's nomadic journey shapes her entrepreneurial spirit and business acumen
- The key to crafting copy that’s clear, concise, and irresistibly persuasive
- The real-world lessons Sam brings to the table
- AI in marketing: friend, foe, or the new frontier?
- The innovative 'Copy On Demand' service and why it could be the game-changer you need
- The truth behind building authority and the importance of genuine, heartfelt collaborations over forced partnerships
Buckle up as Sam and I break down her unique strategies, ensuring you leave not just entertained, but stacked with actionable tips and a blueprint for success.
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We join forces with the amazing Lucia Doynel!
With a discerning eye on the coaching industry, Doynel dissects the essentials of bona fide training and certification, ensuring clients emerge from their coaching experience both enlightened and enriched.
Throughout the episode, you'll hear about:
- Lucia's frank analysis of referral programs versus the dynamism of affiliate marketing
- The transformative power of relatable content and nurturing an inner dialogue that propels rather than hinders
- Strategies for embracing business growth that align authentically with your personal energy
- Overcoming the trepidation of visibility to fully activate the revenue potential of your business
- The delicate balance between ambitious business expansion and maintaining personal health and fulfillment
- A special peek into Doynel's complimentary marketing course, complete with perks for our listeners
Connect with Lucia on Instagram
Facebook Ads Course (sooo good!)
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Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
In this episode, Victoria is spilling the beans on a sales strategy that's brought in over $24,000. She drops a bomb with the question she asks during sales calls and DM chats: "What would stop you from working with me?" Victoria breaks down how this question gets customers thinking about any roadblocks, helps her handle objections right then and there, and even uncovers new ways to serve her clients. She's seen it lead to clients sealing the deal on the spot, skipping the whole contract and invoice rigmarole. Victoria urges you to give this question a whirl in your own sales talks for some serious game-changing action.
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I created this podcast to provide online creators and entrepreneurs with actionable strategies to build a robust marketing framework. With my background as the former host of "Make It Marketable," I offer a nuanced perspective on the complexities of managing a personal brand in today’s demanding digital landscape.
In this episode, you’ll hear about:
Mentioned Links:
Soulpreneur Scaling Stories Episode 22
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