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Storyselling
Richard King
7 episodes
8 months ago
Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.
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Marketing
Business
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All content for Storyselling is the property of Richard King and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.
Show more...
Marketing
Business
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Using storytelling to break down B2B and B2C marketing | Nick Knuppe, Senior Director of Product Marketing at Juni
Storyselling
26 minutes 58 seconds
2 years ago
Using storytelling to break down B2B and B2C marketing | Nick Knuppe, Senior Director of Product Marketing at Juni

In this episode of Storyselling, host Elliott Rayner, CMO at Arion, welcomes Nick Knuppe, Senior Director of Product Marketing at Juni.

Nick outlines the differences between B2B and B2B, and how product storytelling can be used to break down the two worlds.

Storyselling
Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.