Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase

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Storyselling

Richard King

7 episodes

8 months ago

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Marketing

Business

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Marketing

Business

Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase

Storyselling

31 minutes 20 seconds

2 years ago

Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase

In this episode of Storyselling, Elliott Rayner, CMO at Arion welcomes Louis Debatte-Monroy, Director of Product Marketing at Backbase.

Emotion and engagement are critical to successful storytelling, and in their chat, Louis explains why this approach is successful in the fintech market, an industry that's usually viewed as being conservative.