Product storytelling in B2B fintech: a taste of what to expect

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Storyselling

Richard King

7 episodes

8 months ago

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing. During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

Marketing

Business

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Marketing

Business

Product storytelling in B2B fintech: a taste of what to expect | Elliott Rayner, CMO at Arion

Storyselling

16 minutes 14 seconds

3 years ago

Product storytelling in B2B fintech: a taste of what to expect | Elliott Rayner, CMO at Arion

In the first episode of the second series of Storyselling, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, chats with podcast host Elliott Rayner, CMO at Arion.

Elliott gives an insight into what listeners can expect of the second season, as he prepares to switch his attention towards the role of product storytelling in the B2B fintech industry.