Be Confident with Uncertainty - Lena Andican

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/b5/18/f2/b518f2bb-57c8-a226-1efd-458573af052a/mza_3499322958449148771.jpeg/600x600bb.jpg

Stories of Success Podcast

Volker Ballueder of Ballueder Partners interviews leaders for your personal

104 episodes

2 months ago

The podcast Stories of Success is a listening experience for your personal development. Craig A. Taylor will regularly interview high achievers, entrepreneurs, consultants, visionaries, coaches, and mentors about their secrets and experience. Learn from the best! Enjoy!

Hosted on Acast. See acast.com/privacy for more information.

All content for Stories of Success Podcast is the property of Volker Ballueder of Ballueder Partners interviews leaders for your personal and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Be Confident with Uncertainty - Lena Andican - Fractional CMO

Stories of Success Podcast

26 minutes 14 seconds

3 years ago

Be Confident with Uncertainty - Lena Andican - Fractional CMO

Today I welcome Lena Andican who is one of the partners at Kurve - Kurve being the performance marketing agency my guest Oren Greenberg founded. Additionally, similar to Oren, she works as an interim and fractional CMO, advising companies on all things marketing. Things we discussed:

Working with scale-ups
B2B marketing and sales
Positioning, marketing strategy and execution
Transition from in-house to interim
The need and want for flexibility and variety
Confidence needed to be interim and leaping into a business venture
Learning curve
Advantages for companies to hire interim due to experience and time it takes to get things done
Cost advantages for companies
Influence of Covid to our work life balance, and how this impacts the new way of working
Lead generation
Packaging of products and prices according to outcome vs. day rates
Piece of advice: go for it, and be confident with uncertainty
LinkedIn: https://www.linkedin.com/in/lena-andican-987632b/

Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.

Hosted on Acast. See acast.com/privacy for more information.