In this conversation, Frank Sondors joins host Amy Ebert to share his journey from a background in international relations to becoming a high-performing sales leader and tech entrepreneur. He dives into the evolving challenges of email deliverability, the power of crafting unique, personalized emails, and how AI agents are revolutionizing the sales process. Frank emphasizes the critical role of solid email infrastructure and integrated marketing strategies in driving sustainable business grow...
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In this conversation, Frank Sondors joins host Amy Ebert to share his journey from a background in international relations to becoming a high-performing sales leader and tech entrepreneur. He dives into the evolving challenges of email deliverability, the power of crafting unique, personalized emails, and how AI agents are revolutionizing the sales process. Frank emphasizes the critical role of solid email infrastructure and integrated marketing strategies in driving sustainable business grow...
Episode 035 - All Things Branding: Branding with Story: How Neuroscience Can Elevate Your Brand
Stories and Lessons with Amy Ebert
9 minutes
1 year ago
Episode 035 - All Things Branding: Branding with Story: How Neuroscience Can Elevate Your Brand
In this episode, we dive into the fascinating world of storytelling and its profound impact on the brain. We explore how stories engage our emotions, create lasting memories, and drive decision-making, all of which are crucial elements in effective branding. We highlight a traditional values brand—Cracker Barrel—and how they've mastered the art of storytelling to resonate deeply with their audience. Discover how brands use narrative to build loyalty, evoke nostalgia, and connect with their cu...
Stories and Lessons with Amy Ebert
In this conversation, Frank Sondors joins host Amy Ebert to share his journey from a background in international relations to becoming a high-performing sales leader and tech entrepreneur. He dives into the evolving challenges of email deliverability, the power of crafting unique, personalized emails, and how AI agents are revolutionizing the sales process. Frank emphasizes the critical role of solid email infrastructure and integrated marketing strategies in driving sustainable business grow...
