In this episode of the Stellar Work Podcast, Benjamin interviews Anja Hendel, a seasoned expert in digital transformation within the automotive industry. Anja shares her journey from studying computer science to leading digital initiatives at major companies like Porsche and Volkswagen. The conversation delves into the challenges faced by hardware-focused organizations in adapting to software-driven models, the importance of organizational structure in successful transformations, and the future of mobility in an era of autonomous driving. Anja emphasizes the need for a cultural shift in how companies evaluate success and adapt to changing market demands.
Anja Hendel
Anja Hendel is the Managing Director at diconium, a digital services company, where she has been instrumental in guiding the digital transformation efforts at Volkswagen AG since 2020. As a mobility expert, she specializes in navigating the digital shifts within the automotive industry, particularly in translating traditional engineering into a software-centric business model. Before joining diconium, Anja led the Porsche Digital Lab in Berlin, where she managed an international team of deep-tech experts. Her previous experiences also include roles at the European pharmaceutical wholesaler Celesio AG and the IT consulting giant Capgemini.
LinkedIn: https://www.linkedin.com/in/anja-hendel/
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Chapters
00:00 Introduction to Anja's Journey
05:37 Transitioning from Hardware to Software
10:33 The Challenges of Digital Transformation in Automotive
15:19 The Future of Mobility and Autonomous Driving
20:44 Evaluating Automotive Companies in a Changing Market
25:22 Strategies for Successful Transformation
30:44 Comparing Traditional and New Automotive Companies
35:31 Philosophical Perspectives on Company Success
44:44 Exploring Key Themes in the Conversation
45:06 Anja Hendel.mp4