CEO of the Wires, Kimberly Carney is a well established entrepreneur and tech visionary who created and developed FashWire and GlossWire to give fashion and beauty fans access to brands from around the world. This carefully curated selection of brands enable people all over the world to discover brands that they may not be able to find at their local stores or other shopping sites.
By swiping through products from different brands, like on a dating app, consumers directly let brands know what products they may buy in the future or would never consider, which helps brands tailor their product offerings and maximise sales across all channels. AI and VR features will debut later this year.
Fashion and beauty enthusiasts spend a lot of time on their phones watching makeup or skincare videos and scrolling through inspiration outfits TikTok or Instagram, and now there is a matchmaking app that connects brands and consumers on a new level. In addition to shopping, users of the FashWire and GlossWire apps can Swipe the Edit, swiping right or hearting products they love and rejecting undesirables with a left swipe.
Alongside me today is Rebecca Nicholson, who some may know from previous episodes. Rebecca is a content creator and Editor in Chief at The Life Of Luxury.
Topics Covered:
Building an app
When to market your product to the press
The impact of AI in the fashion industry
When to outsource for financial backing
When to collaborate?
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