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Spin & Substance
Samson Adepoju
25 episodes
3 days ago
Welcome to "Spin & Substance" — the podcast that peels back the glossy layers of public relations, media strategy, and the news cycle to reveal what’s really going on behind the headlines. Whether you're a comms pro, a curious news junkie, or just someone who loves a good story, this show dives deep into the tactics that shape public perception, the psychology behind media messaging, and the fascinating facts that rarely make it to the front page.
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Marketing
Business
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All content for Spin & Substance is the property of Samson Adepoju and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to "Spin & Substance" — the podcast that peels back the glossy layers of public relations, media strategy, and the news cycle to reveal what’s really going on behind the headlines. Whether you're a comms pro, a curious news junkie, or just someone who loves a good story, this show dives deep into the tactics that shape public perception, the psychology behind media messaging, and the fascinating facts that rarely make it to the front page.
Show more...
Marketing
Business
Episodes (20/25)
Spin & Substance
Strategic Survival: How High-Performing Federal Comms Teams Do More with Less and Master the 24/7 Narrative

Federal Communications Strategy Amid Budget Constraints

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1 week ago
11 minutes

Spin & Substance
Beyond Spin: The Matts Playbook for Building Trust with Candor, Consistency, and the Head-and-Heart Strategy

Authentic Strategy and Stakeholder Trust: A Corporate Affairs Perspective

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3 weeks ago
13 minutes 37 seconds

Spin & Substance
The Creator's AI Crisis: How to Survive the Search Traffic Collapse and Keep the Human Voice Alive Online

Preserving Creator Value in AI Content Discovery

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3 weeks ago
12 minutes 19 seconds

Spin & Substance
The 8-Step Blueprint for Product Launch PR Success: Cutting Through Noise and Killing Vanity Metrics

How to Plan Your Product Launch PR Campaign

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4 weeks ago
13 minutes 29 seconds

Spin & Substance
Beyond the Checklist: Transforming Your 2026 PR Calendar into a Year-Long Communications Strategy

2026 PR and Communications Content Calendar

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1 month ago
12 minutes 12 seconds

Spin & Substance
Unlock the Click: 7 Data-Backed Secrets to Writing High-Converting Digital Headlines

The Art of Digital Headline Crafting: 7 Headline Writing Tips for Your Digital Content

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1 month ago
13 minutes 18 seconds

Spin & Substance
The Essential PR Insurance: Building a Social Media Crisis Plan Built for Speed and Authenticity

Social Media Crisis Management Guide and Best Practices

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1 month ago
15 minutes 46 seconds

Spin & Substance
The Pitch Playbook: How to Cut Through the Noise and Beat the 86% Rejection Rate in PR

The complete guide to PR pitching 2025

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1 month ago
18 minutes 1 second

Spin & Substance
Cracking the Comms Code: The 4 High-Impact Habits Top PR Teams Use to Measure Value and Prove ROI to the C-Suite

Data-Driven Habits of Top PR Comms Teams

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1 month ago
14 minutes 20 seconds

Spin & Substance
Post-ZIRP Survival: Why Customer Retention Is the New Acquisition Strategy and Profit Moat

Why Chasing New Customers Could Sink Your CX Strategy.

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1 month ago
15 minutes 19 seconds

Spin & Substance
The New PR Superpower: Mastering AI Prompt Engineering for 10% Revenue Growth

The 50 Best AI Prompts For Public Relations Professionals

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1 month ago
16 minutes 59 seconds

Spin & Substance
Microsoft Killed Skype - Hello Zoom and Google Meet

Skype is now Microsoft Teams but is it the same?

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1 month ago
24 minutes 14 seconds

Spin & Substance
Meta Connect 2025: From Ray-Bans to Neural Bands—The Fragile Future of Wearable AR Computing

What Meta announced at Meta Connect 2025

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1 month ago
13 minutes 16 seconds

Spin & Substance
AI is Changing Shopping - Will Consumers Buy In?

AI continues to disrupt different industries

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1 month ago
27 minutes 1 second

Spin & Substance
The Link Economy is Dead: ADAPT or VANISH

Creator survival strategies in the AI synthesis era

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1 month ago
15 minutes 22 seconds

Spin & Substance
American Eagle Marketing Jeans Campaign

Great Jeans vs Great Genes

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1 month ago
7 minutes 37 seconds

Spin & Substance
Dr. Umar Johnson - The Prince of Panhandling

Will the FDMG Academy ever be opened?

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1 month ago
19 minutes 18 seconds

Spin & Substance
Gettin That Promotion in PR - The Details

A full PR campaign plan from start to finish.

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1 month ago
28 minutes

Spin & Substance
Beyond the Hype - Mastering AI's Messy Reality For Real

Why speed alone isn’t enough. A guide to AI-powered product development in 2025

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1 month ago
21 minutes 42 seconds

Spin & Substance
2025 State of the Media Report

A deep dive into the 2025 State of the Media Report

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1 month ago
16 minutes 58 seconds

Spin & Substance
Welcome to "Spin & Substance" — the podcast that peels back the glossy layers of public relations, media strategy, and the news cycle to reveal what’s really going on behind the headlines. Whether you're a comms pro, a curious news junkie, or just someone who loves a good story, this show dives deep into the tactics that shape public perception, the psychology behind media messaging, and the fascinating facts that rarely make it to the front page.