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Sparkle & Shine: Beads, Brands & Big Dreams
Cassandra King
28 episodes
2 days ago
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Entrepreneurship
Business
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All content for Sparkle & Shine: Beads, Brands & Big Dreams is the property of Cassandra King and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Entrepreneurship
Business
Episodes (20/28)
Sparkle & Shine: Beads, Brands & Big Dreams
Episode 28: When You’re Not Ready for the Holidays (and Everything Feels Messy)
🌟 Episode Length: 7 minutes, 55 seconds   💬 In This Episode: If your brain feels like a glitter explosion right now — ideas everywhere, plans half-started, and zero clear direction — you are so not alone. In today’s episode, I’m getting really honest about what it feels like to hit mid-November without a holiday plan, without the momentum you hoped for, and with a to-do list that could wrap around the North Pole. We’re talking about the pressure, the comparison, the “shoulds,” and how to rebuild clarity when everything feels chaotic. This isn’t a pep talk — it’s real talk with gentle guidance to help you breathe, reset, and find one small step forward during a messy season.   🔍 What You’ll Hear: 💭 Why the holiday pressure hits so hard for small business owners 📌 The spiral of “shoulds” that make us feel behind 🧠 How planning can become a comfort zone (and why follow-through feels impossible) ✨ A simple four-step “mini-reset” to regain clarity 🧘‍♀️ How to shift from overwhelm into tiny, doable momentum 📝 Journal prompts to ground your mind & reset your expectations 💛 Why messy seasons don’t mean you’re failing — they mean you’re human   💬 Quote to Remember: “You don’t have to do everything perfectly. You just need to decide what matters most this week and take one small step toward it.”   🎯 This Week’s Listener Challenge: Pick one focus area for the week — sales, content, or organization — and create a three-step micro-plan you can actually follow through on. Write it down, say it out loud, or share it with a biz bestie.Then tag @sparkleandshinepodcast and tell me what you’re focusing on.Let’s hold each other accountable to imperfect but powerful action. ✨   💛 Let’s Connect: ✨ Join my Substack community — the coziest corner of Sparkle & Shine where I share deeper stories, weekly challenges, printables, behind-the-scenes thoughts, and the real, unfiltered journey of building a creative business.You can subscribe (free or paid!) and hang out with me there: sparkleandshine.substack.com 📸 Instagram: @sparkleandshinepodcast📧 Email: sparkleandshinepodcast@substack.com If this episode helped you breathe a little easier, please leave a review, share with a fellow creative business owner, or repost on social.Every share truly helps this small but mighty podcast grow — and I’m so grateful for you. 💛
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2 days ago
7 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 27: The Calm Before the Sparkle — Protecting Your Peace Before the Holiday Rush
🌟 Episode Length: 8 minutes, 3 seconds   💬 In This Episode:You know that weird, quiet moment before everything speeds up... the calm before the holiday storm?Your to-do list is buzzing in the back of your mind, but for now, there’s a stillness, almost like your business is holding its breath. In this week’s episode, I’m sharing how I’m navigating that in-between space, the pause before the chaos, and how I’m learning to protect my peace, trust my pace, and prepare for the busy season ahead without losing myself in the process. From re-tagging over 1,000 pieces of jewelry for upcoming markets to juggling three brands and finding content consistency, I’m getting real about what this season actually looks like behind the scenes...messy, imperfect, and still so full of progress.   🔍 What You’ll Hear: 🎁 The truth about what “holiday prep” really looks like behind the scenes🧠 Why peace isn’t laziness — it’s a smart strategy to avoid burnout📆 How scaling back on events is helping me stay focused and creative💬 The reality of imperfect consistency and learning to give yourself grace✨ A reminder that quiet progress is still progress   💬 Quote to Remember:“Peace doesn’t mean laziness. It’s a strategy so you don’t burn out.”   💛 This Week’s Listener Challenge:Pick one small thing you can prep now that your future self will thank you for later.It could be updating your booth checklist, photographing your products, or mapping out your next two social posts. One small, intentional step towards calmness.   ✨ Let’s Connect:Come hang out with me on Substack to find creative biz reflections, behind-the-scenes stories, and printable resources to keep you inspired this season. You can also find me on Instagram @SparkleAndShinePodcast — DM me anytime! I’d love to hear how you’re preparing for your own busy season.
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1 week ago
8 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 26: Embracing Imperfection — Building Confidence Through Messy Progress
🌟 Episode Length: 12 minutes, 59 seconds 💬 In This Episode:Progress rarely looks picture-perfect — and that’s okay.Sometimes it’s jewelry scattered across your worktable with half-finished tags. Sometimes it’s sitting at your computer wondering if you’re doing any of it right. In this episode, I’m sharing what messy progress really looks like behind the scenes of all three of my brands — Pretty Pineapple Bead, Sparkle & Shine, and Keep Fresh Studio — and why trusting yourself through imperfection is one of the most powerful forms of confidence you can build. From a DIY Bead Bar party that turned into an unexpected win, to launching my Substack with my very first paid printables, to finding structure inside creative chaos, this episode is your reminder that even small, unfinished steps still move you forward.   🔍 What You’ll Hear: 💎 How I’m navigating “organized chaos” while retagging over 1,000 jewelry pieces for Pretty Pineapple Bead 🎉 The story of a DIY Bead Bar Party that doubled in size — and how trusting my gut led to an $80 surprise 📝 What launching my Substack taught me about valuing my work and charging for my creativity 🎨 How Keep Fresh Studio’s massive Idea Bank project is helping me find structure inside creativity 🌱 A real reminder that progress doesn’t always look pretty — but it’s still progress   💬 Quote to Remember:“Confidence doesn’t come from perfection. It comes from trusting yourself through the messy middle.”   📝 This Week’s Journal Prompts: Where in your business do you need to give yourself permission to be imperfect right now? What part of your process feels messy but is actually proof that you’re moving forward? What’s one thing you’re proud of today, even if it’s still in progress?   🎯 Your Challenge:Take one imperfect action this week.Post the thing you’ve been overthinking. Launch the offer that’s “almost” ready. Or simply plan a week that feels doable instead of ideal. ✨ You don’t have to be perfectly ready — you just have to be ready enough.   📬 Stay Connected:You can now find me on Substack, where I’m sharing behind-the-scenes lessons, creative biz reflections, and both free and paid printables for the Sparkle & Shine community. And as always, come say hi on Instagram @sparkleandshinepodcast — I love hearing your stories and celebrating your progress, messy and all.
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2 weeks ago
12 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 25: When Consistency Stops Working — Finding the Confidence to Pivot
🌟 Episode Length: 9 minutes, 17 seconds   💬 In This Episode:You can be doing everything right — posting consistently, sending the emails, showing up week after week — and still feel like nothing’s working.So what do you do when consistency stops moving the needle? You pivot. In this episode, I’m sharing how I decided to pause my long-running Bead Soup Sunday emails after 18 weeks of consistency with no conversions. You’ll hear the lessons I learned about knowing when to shift direction, how I’m simplifying my content plan across three brands, and how confidence grows when you stop hustling and start trusting yourself again.   🔍 What You’ll Hear:📧 How I realized my Bead Soup Sunday emails weren’t working — and what the data showed🧭 Why consistency matters only when it’s aligned with growth🗓️ My new approach to email & content planning (and why it feels so much lighter)🎥 How I’m simplifying my social media cadence to avoid burnout across three brands💡 The power of repurposing: “Create once, share twice”🌈 What confidence looks like when it’s rooted in clarity, not chaos   💬 Quote to Remember:“It’s not failure to pivot — it’s wisdom. You’re not giving up, you’re growing up.”   💛 Let’s Connect:🎯 This week’s listener challenge:Take one thing in your business that feels stuck — whether it’s a system, a product, or a routine — and ask:✨ Is this actually working for me? If not, take one small step to adjust it. Just one intentional pivot can reignite your confidence. 👉 DM me on Instagram @SparkleAndShinePodcast and tell me what you’re pivoting — I’d love to cheer you on! 💌 You can now find me on Substack, where I’m sharing even more behind-the-scenes lessons, creative business insights, and pep talks like this one. ✨ If this episode encouraged you, share it with a biz bestie who needs to hear it — and don’t forget to follow the show so you never miss a new episode.
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3 weeks ago
9 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 24: Redefining Success — What My First Market After Raising Prices Taught Me
🌟 Episode Length: 10 minutes, 8 seconds   💬 In This Episode:Last week, I shared how I finally raised my prices for Pretty Pineapple Bead after doing a complete pricing overhaul — and I was nervous. Would anyone actually pay the new prices? Would it hurt my sales? This week, I’m taking you behind the scenes of my very first market since the price increase to share what really happened — the results, the lessons, and how it helped me redefine success in my business. Because sometimes, success isn’t just about the sales — it’s about the confidence, the connections, and the courage to trust your value.   🔍 What You’ll Hear: 📊 A side-by-side comparison of this year’s market results vs. last year’s💵 The $71 lesson that proved raising prices was the right move🧠 How confidence and connection sell more than any price tag ever could🌈 Why success is about more than numbers — it’s about meaning and mindset🤝 The power of small connections (and how one led to a booked DIY Bead Bar party!)✨ Encouragement to trust your worth, stay consistent, and celebrate progress in every form   💬 Quote to Remember:“Success isn’t just what you earn — it’s what you learn.”   💛 This Week’s Listener Challenge:Write down your three non-sales wins from the past month.They could be:1️⃣ Feedback or compliments from customers2️⃣ New connections or collaborations3️⃣ Small mindset shifts or creative breakthroughs 👉 DM me your list on Instagram @SparkleAndShinePodcast — I’d love to celebrate your wins with you! ✨ If this episode encouraged you, share it with a biz bestie who needs a confidence boost, and don’t forget to follow the show so you never miss a new episode.
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1 month ago
10 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 23: When It Feels Like You’re Screaming Into the Void (You’re Not Alone)
🌟 Episode Length: 6 minutes, 39 seconds 💬 In This Episode:Have you ever poured your heart into something—an Instagram post, a new product, or a podcast episode—only to be met with silence? No likes, no comments, no sales... just crickets? In this episode, I’m getting real about what it feels like when business gets quiet. Across all three of my brands—Pretty Pineapple Bead, Keep Fresh Studio, and Sparkle & Shine—it’s been slow lately, and that silence can really mess with your motivation and confidence. If you’ve ever felt discouraged, unseen, or like you’re shouting into the void, this episode is for you. I’m opening up about burnout, low engagement, and the hard truth of showing up even when it feels like no one’s paying attention. 🔍 What You’ll Hear: 😔 The emotional side of “crickets” and creative burnout📉 How low engagement impacts confidence and motivation🌱 A mindset reframe: seeing silence as a planting season, not failure💬 Honest reflection on balancing three brands and staying resilient💛 Encouragement for anyone feeling unseen in their business 💬 Quote to Remember:“Sometimes the silence doesn’t mean failure. It just means you’re in a planting season—a slower season where your roots are growing even if you can’t see the blooms yet.” 💛 Let’s Connect:✨ This week’s gentle reminder:If you’re in a quiet season, take a breath. You’re not failing—you’re growing, learning, and planting seeds that will bloom when the time is right. 👉 DM me anytime at @SparkleAndShinePodcast to share what this season looks like for you. I’d love to connect and remind you that even on the quiet days, we’re all building something beautiful. 💌 If this episode comforted or encouraged you, please share it with a biz bestie who might need this reminder too—and don’t forget to subscribe so you never miss an episode!
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1 month ago
6 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 22: Pricing with Confidence: Lessons from Reanalyzing My Entire Collection
🌟 Episode Length: 9 minutes, 4 seconds   💬 In This Episode:Have you ever looked at your prices and wondered, “Will anyone actually pay this?” Or maybe you’ve just picked a number that felt right, only to realize later you were barely breaking even. If pricing makes you anxious, you’re not alone. In this episode, I’m sharing the behind-the-scenes story of how I finally sat down and reanalyzed every single piece in my Pretty Pineapple Bead collection after putting it off for nearly three years. I’ll walk you through the fears, the process, and the powerful lessons I learned about valuing my work and pricing with confidence.   🔍 What You’ll Hear: 🧠 Why pricing feels so hard (fear, doubt, procrastination) 📊 How I reorganized my products into tiers + adjusted my pricing strategy 💵 The psychology shift from charm pricing to whole-dollar pricing 📝 Three big lessons I learned about procrastination, profit margins, and valuing my work 🌱 Encouragement for raising your prices and attracting dream customers 🎯 A simple formula you can use to check your profit margins   💬 Quote to Remember:“If you’re not strategically pricing, you’re not paying yourself—you’re basically giving money away.”   💛 Let’s Connect:🎯 This week’s listener challenge:Audit one product or collection in your business. Write down all your material + labor costs. Calculate your profit margin using the formula I share in the episode. Ask yourself: does this price make sense, or am I undercharging? 👉 DM me at @SparkleAndShinePodcast with your pricing questions—I’d love to cheer you on and help however I can! ✨ If this episode encouraged you, please share it with a biz bestie who needs to hear it, and make sure you’re subscribed so you don’t miss the next episode.
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1 month ago
9 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 21: Overcoming Fear of Visibility
🌟 Episode Length: 10 minutes, 4 seconds 💬 In This Episode:Have you ever stopped yourself from posting a photo, reel, or caption because you were worried about what others might think? Maybe you’ve cringed at the sound of your own voice, or felt intimidated by the idea of going live. If so, you’re not alone. In this episode, I’m diving into the fear of visibility—why it feels so scary, how to take small steps to build confidence, and why pushing through matters for your growth. I’ll share my own struggles with judgment, low engagement, and juggling multiple brands, plus the real contrast between hiding and showing up.   🔍 What You’ll Hear: 🧠 The three fears that make visibility feel so intimidating 📸 Small, manageable steps to start showing your face and voice 🎙 How launching this podcast helped me overcome cringing at my own voice 🔄 The difference between hiding (productive procrastination) and pushing through ✍️ Three journal prompts to help you reflect and reframe your visibility fears 🌟 Encouragement to take one imperfect step this week   💬 Quote to Remember:“Confidence doesn’t come first—it’s built through action.”   💛 Let’s Connect:🎯 This week’s listener challenge:Do one visible thing that stretches your comfort zone. It could be: Posting a selfie Recording a 15-second story Sharing a behind-the-scenes photo Using your voice in a reel 👉 When you do it, tag me at @SparkleAndShinePodcast or send me a DM so I can cheer you on. ✨ If this episode encouraged you, share it with a biz bestie who needs the reminder too, and don’t forget to subscribe so you never miss what’s next.
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1 month ago
10 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 20: How to Build a Content Plan That Fits Your Life
🌟 Episode Length: 7 minutes, 15 seconds 💬 In This Episode:Does showing up online always feel like it leads to burnout? Maybe you’ve tried posting daily, juggling multiple platforms, and suddenly you feel like a full-time content creator instead of actually running your business. That’s content chaos — and today, I’m helping you turn that chaos into a plan that actually fits your energy, your schedule, and your life. By the end of this episode, you’ll know how to create a simple framework for content that’s realistic, flexible, and sustainable. 🔍 What You’ll Hear: 🧠 Why your content plan should match your energy + life rhythm 🎯 A simple weekly framework you can use right now 🌱 How to keep your plan flexible when life throws curveballs 💬 Journal prompts to help you design a plan you can stick with ✨ Encouragement to start small and build consistency over time 💬 Quote to Remember:“Your business doesn’t need a perfect content plan. It just needs one that works for you.” 💛 Let’s Connect:🎯 This week’s listener challenge:Plan 3 posts this week that fit your energy and schedule. Write them down, create them, and stick to them. For accountability, DM me a screenshot of your plan @sparkleandshinepodcast— I’d love to see it and cheer you on! ✨ If this episode encouraged you, please leave a review, share it with a biz bestie, or repost on social. Every share helps Sparkle & Shine grow 💛
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1 month ago
7 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 19: From Content Chaos to Consistency — Building a Plan That Works for You
🌟 Episode Length: 8 minutes, 34 seconds   💬 In This Episode:Does showing up online feel like throwing spaghetti at the wall and hoping something sticks? Maybe you’re scrambling to post last minute, posting whenever you remember, or just throwing things out there without much clarity. If that sounds familiar, this episode is for you. I’m breaking down how to move from content chaos to consistency. You’ll learn why consistency matters more than algorithm hacks, a simple framework for creating a plan you can actually stick with, and practical examples from my own businesses.   🔍 What You’ll Hear: 🧠 Why consistency builds trust more than algorithms 🎯 A simple 3-step framework to keep content planning doable 💬 Real examples of how I plan for Sparkle & Shine + Pretty Pineapple Bead 🌱 Reflection prompts to help you design your own content rhythm ✨ Encouragement to focus on progress, not perfection   💬 Quote to Remember:“Your business doesn’t need content perfection. It needs consistency, connection, and your unique voice.”   💛 Let’s Connect:🎯 This week’s listener challenge: Create a 1-week posting plan. Keep it super simple — maybe one reel, one carousel, and one story series. Stick to it this week, and tag @sparkleandshinepodcast so I can cheer you on and celebrate with you! ✨ If this episode encouraged you, please leave a review, share it with a biz bestie, or repost on social. Every share helps this podcast grow 💛
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2 months ago
8 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 18: A Week in the Life of a Full-Time Creative Entrepreneur
🌟 Episode Length: 5 minutes, 58 seconds   💬 In This Episode:Ever wonder what running a creative business really looks like? Spoiler: it’s not picture-perfect — it’s messy, unpredictable, sometimes magical, and always a work in progress. In this short and honest episode, I’m pulling back the curtain to share what my week actually looks like as a full-time creative entrepreneur. You’ll hear about the structure (or lack of it!), the wins that keep me motivated, the struggles that never make it to Instagram, and the lessons I’ve learned about building routines and finding balance.   🔍 What You’ll Hear: 🧠 What my current weekly rhythm really looks like 🎯 The wins that remind me why I do this work 🌑 The struggles I don’t usually post online (including financial worries) 🌱 The biggest lessons I’ve learned about time, energy, and structure ✨ A journal prompt to help you dream up your own ideal week   💬 Quote to Remember:“Your business doesn’t have to look like anyone else’s. It just has to work for you.”   💛 Let’s Connect:🎯 This week’s listener challenge:Sketch out your Dream Week. Pick when you’d love to work. Add one block for creating, one for admin, and one for marketing. Don’t forget to give yourself a rest day! Then share one piece of it with me — post it on your stories or DM me and tag @sparkleandshinepodcast. I’d love to celebrate your Dream Week with you and cheer you on! ✨ If this episode encouraged you, please leave a review, share it with a biz bestie, or repost on social. Every share helps this podcast grow 💛
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2 months ago
5 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 17: The Comparison Trap: How to Stay in Your Lane & Thrive
🌟 Episode Length: 8 minutes, 6 seconds   💬 In This Episode:Have you ever scrolled Instagram, seen someone else’s success, and immediately felt like you’re behind? If comparison has ever knocked your confidence, this episode is for you. I’m opening up about my own experiences with comparison — from quiet markets to second-guessing my prices — and sharing how you can reframe competition into community, find inspiration without copying, and redefine success on your own terms.   🔍 What You’ll Hear: 🧠 What the comparison spiral looks and feels like 💬 How comparison steals confidence and keeps you playing small 🎯 Stories of shifting competition into community 🌱 Why your dream customers aren’t comparing you to others — they want you ✨ Reflection prompts to help you define success in this season   💬 Quote to Remember:“Your dream customers aren’t comparing you to anyone else. They’re looking for your unique voice, your style, your heart.”   💛 Let’s Connect:🎯 This week’s listener challenge:Mute or unfollow 3 accounts that trigger comparison — and replace them with 3 uplifting ones. Then define what success means for you in this season and share it with me by tagging @sparkleandshinepodcast. I’d love to cheer you on! ✨ If this episode encouraged you, please leave a review, share it with a biz bestie, or repost on social. Every share helps this podcast grow 💛
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2 months ago
8 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 16: Visibility with Heart — How to Show Up Online Without Burning Out
🌟 Episode Length: 7 minutes, 31 seconds   💬 In This Episode: Ever feel like you’re supposed to be everywhere online? Posting every day, keeping up with every platform, and still hearing crickets? In this episode, we’re breaking down how to show up with heart — in a way that’s sustainable, authentic, and actually supports your business instead of draining it.   You’ll learn how to rethink visibility, set boundaries that protect your energy, and build a simple framework that makes consistency possible without burning out.   🔍 What You’ll Hear: 🧠 Why visibility ≠ posting daily 🎯 How to set boundaries that actually free you up 💬 A simple 3-step framework for showing up with heart 🌱 Why consistency with intention beats constant posting ✨ Prompts to help you define your own sustainable strategy   💬 Quote to Remember: “Visibility should support your business, not drain you.”   💛 Let’s Connect: 🎯 This week’s listener challenge: Choose your main platform and spend 5–10 minutes a day leaving meaningful, thoughtful comments that start conversations. Then tag me @sparkleandshinepodcast in one of your posts so I can cheer you on!   ✨ If this episode encouraged you, please leave a review, share with a biz bestie, or repost on social. Every share helps this podcast grow 💛
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2 months ago
7 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 15: Defining Your Niche Without Feeling Boxed In
🌟 Episode Length: 13 minutes, 8 seconds 💬 In This Episode: Have you ever felt like choosing a niche means boxing yourself in or turning people away? You're not alone. In this episode of Sparkle & Shine, we're diving into what a niche really is, why it matters for your business, and how to define yours in a way that feels empowering—not limiting. I'll walk you through how I discovered the niche for Pretty Pineapple Bead (colorful, confidence-boosting jewelry), how to move past the fear of being “too specific,” and how to align your niche with your values and personality—so you can build a brand that truly feels like you. Whether you’re just starting out or feeling stuck in a brand identity that no longer fits, this episode will help you gain clarity and confidence in your direction. 🔍 What You’ll Hear: 💡 What a niche actually is (hint: it’s more than just your product) 🎨 How to shape your niche based on your values, vibe, and vision ⚠️ The biggest mindset block: fear of being “too specific” 📝 Real questions to help you define or refine your niche 🌱 Why your niche is allowed to evolve as you grow 🎯 How clarity helps your brand stand out—even if not everyone gets it 💬 Quote to Remember: “Choosing a niche isn’t about boxing yourself in. It’s about standing out.” 💛 Let’s Connect: 🎯 This week’s listener challenge:Grab a journal and reflect on the prompts from this episode: What do people always compliment you on? What kind of transformation or experience do you offer? What values do you want your brand to be known for? Then, DM me @sparkleandshinepodcast or tag me in a story and share what you uncover. I’d love to celebrate your clarity and maybe feature your insight in a future episode! ✨ If this episode helped you feel more aligned or confident in your brand direction, please consider leaving a review, sharing it with a biz bestie, or reposting it on social media. Every share helps this community grow 💛
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3 months ago
13 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 14: Clarify Your Message – How to Talk So Your Dream Customer Listens
🌟 Episode Length: 19 minutes, 45 seconds   💬 In This Episode: You’re posting. You’re showing up. You’re writing captions, emails, and product descriptions from the heart… but it still feels like your dream customer isn’t listening.   Sound familiar?   In this episode, we’re diving deep into the power of clear, heartfelt messaging—what it is, why it matters, and how to write in a way that makes your dream customer feel seen, heard, and excited to connect.   Whether you’re working on your Instagram bio, a sales page, or your next product launch, this episode will help you speak directly to the person you want to serve.   No more talking to “everyone.” Let’s get intentional and build connection that actually sticks.   🔍 What You’ll Hear: 🧠 What messaging actually means (and why it’s more than just writing a caption) 💬 How to use your dream customer’s own words in your content 🎨 Why emotion matters more than features and specs 🎯 The difference between being clever and being clear 💡 Where to audit your messaging first for the biggest impact 🌱 How your brand voice will evolve as you do   💬 Quote to Remember: “Clear, heartfelt messaging is the bridge between your creativity and her connection to it.”   💛 Let’s Connect:   🎯 This week’s listener challenge: Pick one place in your business where your message could be clearer—your Instagram bio, your about page, a product description—you choose. Then, rewrite it with your dream customer in mind. Ask yourself: Does this speak to her? Is it clear? Is it emotionally honest?   DM me on Instagram @sparkleandshinepodcast or tag me in your before/after—I’d love to cheer you on and maybe even feature you in a future episode!   ✨ If this episode helped you see your brand message in a new light, please leave a review or share it with a biz friend. Every share helps this podcast grow and reach more creative, confident women like you 💛
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3 months ago
19 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 13: How to Actually Find Your Dream Customer (Without Guessing)
🌟 Episode Length: 28 minutes, 17 seconds   💬 In This Episode: If you’ve ever said, “I don’t know who I’m talking to online” or felt like your content just isn’t landing… it might be time to revisit your dream customer.   In this foundational episode, I’m walking you through exactly how to identify and connect with your dream customer—without just guessing or filling out a surface-level worksheet.   We’ll dive deep into how I defined mine for Pretty Pineapple Bead, and I’ll share journal prompts, real examples, and mindset shifts that will help you create content, products, and experiences that truly click with your people.   Whether you’re brand new to business or refining your brand after years in, this one’s for you.   🔍 What You’ll Hear: 🧠 Why your dream customer isn’t “anyone with money” 💛 How your own story can help you define your audience 📝 Ways to go deeper than demographics (hobbies, fears, lifestyle, mindset) 📣 How to recognize signs of true alignment 📍 Where your dream customer might actually be hanging out 🌱 Why your dream customer might evolve as you evolve ⚡ And how to use what you learn to create better content and offers   💬 Quote to Remember:   "When you speak directly to your dream customer, it no longer feels like you’re shouting into the void. It feels like connection.”   💛 Let’s Connect:   🎯 This week’s listener challenge: Grab a journal and reflect on your dream customer using the questions from this episode. Who is she? What is she drawn to? Where does she hang out? What does she value?   Then, DM me on Instagram @sparkleandshinepodcast or tag me in a story and share what you uncovered—I’d love to cheer you on and maybe even feature your response in a future episode!   ✨ If this episode helped you feel more confident and clear about your dream customer, please consider leaving a review, sharing it with your biz bestie, or reposting on social media. Every little share helps this podcast grow and reach more creative women like you 💛
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3 months ago
29 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 12: If I Were Starting My Business Today: These Are The Foundations I’d Define First
🌟 Episode Length: 28 minutes, 5 seconds   🎙 In This Episode: If you’re starting a business—or feeling like you need to circle back and rebuild your foundations—this episode is for you. I’m taking you on a deep-dive journey through the exact areas I would focus on first if I had to start Pretty Pineapple Bead from scratch today.   This is a coaching-style episode filled with reflection prompts, honest insights, and examples from my own business journey. We’ll talk about what it really means to define your “why,” niche, dream customer, brand identity, visibility strategy, and long-term vision—and how all of those pieces work together to create a brand that feels aligned, magnetic, and sustainable.   If you’ve ever felt like you’re “doing all the things” but not building something solid, press play, grab a notebook, and let’s lay the groundwork for your dream biz.   💡 What You’ll Hear: Why defining your core why changes everything The difference between dream customers and “marketing to everyone” How your brand identity goes way beyond colors and logos What your niche really is—and how to find yours without boxing yourself in How to define your vision, values, and long-term goals A realistic look at creating a visibility strategy that works for you Honest lessons I’ve learned the hard way in 8 years of running Pretty Pineapple Bead A journal-style challenge to reflect and grow with clarity   ✨ Quote to Remember: “Your niche isn’t a box—it’s a bridge. It helps your dream customers find you, trust you, and buy from you because you're speaking directly to them.”   📓 Let’s Reflect: This week’s listener challenge: Journal your answers to the foundational questions from this episode. Whether you’re starting fresh or refining your current biz, ask yourself: What is my deeper why for starting (or continuing) this business? Who is my dream customer and how can I speak directly to her? What makes my brand identity and niche unique in my space? What are my core values and big-picture goals? Where will I show up and connect with my audience? What lessons am I learning—or relearning—right now?   📩 Want extra accountability? DM me your answers or biggest takeaways @sparkleandshinepodcast on Instagram or Threads. I’d love to celebrate with you or even feature your aha moment in a future episode!
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4 months ago
28 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 11: Celebrating 8 Years of Pretty Pineapple Bead
🌟 Episode Length: 10 minutes, 27 seconds   In This Episode: Wow, I can’t believe Pretty Pineapple Bead just turned 8 years old! 🎉 In this episode, I’m sharing the full story of how it all began—from making my first bracelet in my backyard to crossing 1,000 orders and shipping to 16 states. It hasn’t always been smooth sailing, but through the pivots, grief, triumphs, and lessons learned along the way, Pretty Pineapple Bead has grown into something I’m incredibly proud of.   Today, I’m taking you behind the scenes of my journey, sharing milestones, the hard lessons I’ve learned, and the vision I’m holding as we step into year nine. Whether you're just starting or in the middle of your own growth, this episode is for you.   What You’ll Hear: ✨ The peace I found in making my first bracelet and how it led to something life-changing ✨ How my first craft show felt like a dream come true (and why I cried all the way home) ✨ The pivot I made during COVID and how I learned to build my online presence ✨ What it felt like to hit 1,000 lifetime orders and the power of email marketing ✨ The growth of the DIY Bead Bar and how it’s helped me connect with my community ✨ How I handled the full-time leap, mental health struggles, and trusting the process ✨ My vision for Pretty Pineapple Bead in year nine (and beyond) ✨ A pep talk about trusting the journey, even when it feels messy   Quote to Remember: "Even the smallest steps lead to big results."   Let’s Connect:   🎯 This week’s challenge: Reflect on your journey. What milestone are you proud of? What small step could you take today that your future self will thank you for? Write it down and share it with me! 📸 Tag me in your progress! DM me your milestone, goals, or a photo of your journey to @sparkleandshinepodcast on Instagram or Threads. I’d love to celebrate with you!   If you enjoyed this episode, please share it with a friend, leave a review, or share it on your stories. Every download, comment, and message means the world to me. Thank you for being part of this journey. Until next time—keep dreaming big, keep showing up, and keep sparkling! ✨
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4 months ago
10 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 10: Recommitting to the Dream: One Month of Full-Time Business
🌟 Episode Length: 9 minutes, 20 seconds   In This Episode: One month ago, I left my part-time job to go all in on my business. This episode is a real, behind-the-scenes look at what that first month has actually been like—surprises, struggles, rainy day markets, and all. I’m sharing the honest wins, the mindset shifts, the distractions I’ve had to face (hello, social media scrolling), and how I’m recommitting to what matters most moving forward. If you’re navigating a big life change or just need a pep talk to keep going, this one’s for you.   What You’ll Hear: What my first day as a full-time business owner really looked like The distractions I didn’t expect (and how I’m working through them) Why I’m proud of booking DIY Bead Bar parties A story about a rainy market day that taught me to fully show up Mindset shifts I’ve had this month around gratitude, procrastination, and growth What I’m recommitting to in my business and my life A pep talk for when you’re not where you want to be yet   Quote to Remember: "A year ago, I wished I could be exactly where I am right now."   Let’s Connect: This week’s challenge: Recommit to your goals.Write down your July goals and DM me a photo, or tag me on Instagram @sparkleandshinepodcast so I can cheer you on! Got questions or topics you’d love to hear about? DM me—I’d love to hear from you!
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4 months ago
9 minutes

Sparkle & Shine: Beads, Brands & Big Dreams
Episode 9: Fighting Distraction & Finding Focus
🌟 Episode Length: 9 minutes, 57 seconds   In This Episode: Have you ever caught yourself telling yourself, “Oh, just one more video” — and suddenly an hour has flown by? Same. In this episode, I’m pulling back the curtain on my own social media distractions, how I’m learning to stay focused, and how I’m balancing discipline with giving myself grace. I’ll share what’s working (like setting app timers and detailed to-do lists), what I’m still figuring out, and why building focus is a journey. Plus, we’ll celebrate some major business milestones and a few unexpected wins that are lighting me up right now. If you’ve been feeling scattered, stuck, or like you’re just not getting enough done — this episode is for you.   What You’ll Hear: How I’m using social media app timers to create better boundaries Why detailed to-do lists are helping me stay focused How accountability (and a little friendly competition!) keeps me moving A reminder that distraction isn’t always laziness — sometimes it’s fear or overwhelm My recent wins: DIY Bead Bar parties, return customers, and almost 1,000 lifetime orders How the podcast is helping me find my voice and confidence Mindset shifts that are helping me fight distraction without beating myself up   Quote to Remember: "Small steps lead to big results. You don’t have to tackle the whole mountain today. You just have to take that next step."   Let’s Connect: 🎯 This week’s listener challenge: Set your own app timers and give yourself boundaries that support your focus. Create a to-do list just for this week. Keep it simple, actionable, and realistic. 📸 I’d love to see what you’re working on!DM me a photo of your to-do list or tag me in a focused work session @sparkleandshinepodcast on Instagram or Threads. Let’s cheer each other on!
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4 months ago
9 minutes

Sparkle & Shine: Beads, Brands & Big Dreams