Spark! with Shereen

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Spark! with Shereen

Shereen Abdulla

30 episodes

8 months ago

In our latest episode, we sit down with Kerem Kuyucu who's the co-founder of JustMop, a platform that connects home dwellers with at-home service providers. Kerem has extensive experience building and scaling startups as an Entrepreneur-in-Residence at Rocket Internet and Country Manager at Foodonclick.Together we discuss:Aspects of marketplace apps to considerB2C marketing strategiesOperational complications of working with third partiesA bunch of tech startup mentionsWant to read the episod...

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In our latest episode, we sit down with Kerem Kuyucu who's the co-founder of JustMop, a platform that connects home dwellers with at-home service providers. Kerem has extensive experience building and scaling startups as an Entrepreneur-in-Residence at Rocket Internet and Country Manager at Foodonclick.Together we discuss:Aspects of marketplace apps to considerB2C marketing strategiesOperational complications of working with third partiesA bunch of tech startup mentionsWant to read the episod...

Show more...

Episodes (20/30)

Spark! with Shereen

How to structure and market B2C marketplace apps

In our latest episode, we sit down with Kerem Kuyucu who's the co-founder of JustMop, a platform that connects home dwellers with at-home service providers. Kerem has extensive experience building and scaling startups as an Entrepreneur-in-Residence at Rocket Internet and Country Manager at Foodonclick.Together we discuss:Aspects of marketplace apps to considerB2C marketing strategiesOperational complications of working with third partiesA bunch of tech startup mentionsWant to read the episod...

4 years ago

20 minutes

Spark! with Shereen

Building HealthTech startups in Egypt

In our latest episode, we sit down with Rasha Rady who's the co-founder and COO of Chefaa, a pharmacy platform that helps patients order, schedule, and have medicine delivered to consumers' doorsteps. Rasha is a pediatrician, by background, who got out of her comfort zone and into the entrepreneurship world to serve more patients and have a larger impact on the community.Together we discuss:Benefits of building online apps to serve your customers betterHow to retain customers through subscrip...

4 years ago

19 minutes

Spark! with Shereen

Finding new markets for existing products

In our latest episode, we sit down with Lamya Al Shammary who's the founder and CEO of MWJ, the first marketplace to buy new and pre-loved certified luxury watches in the MENA region. Lamya is a watch and jewelry connoisseur and industry expert with over 10 years of experience. Combined with expertise in e-commerce and an understanding of the market, she delivers the best experience to shop for watches and jewelry. Together we discuss:The dynamics of the second-hand watch marketBuilding ...

4 years ago

16 minutes

Spark! with Shereen

Digitizing and collecting retail data

In our latest episode, we sit down with Myriam Awad who's the founder and CEO of PotPay (formerly Bakala), a startup on a mission to digitize offline retail data. As an organization that digitizes offline retail data, PotPay's business model is B2B2C. They work with retailers and brands with their main audience being Fast-Moving Consumer Goods (FMCGs). Myriam has led the creation of long-term strategies, crafted marketing and sales agendas, grew products, and built winning teams — all r...

4 years ago

12 minutes

Spark! with Shereen

A more diligent approach to tackling bugs

In our latest episode, we sit down with Toghrul Samad who's the founder and CEO of Buglance, a crowdsourced testing platform that utilizes the power of the people to revolutionize the software testing industry. Toghrul is a serial entrepreneur, problem solver, and Chief Executive with 15 years of experience in promoting e-commerce websites, mobile apps, and games.Together we discuss:The reasons why software bugs go unnoticedHow to leverage the power of the masses for software bug testingHow t...

4 years ago

12 minutes

Spark! with Shereen

Building platforms based on data

In our latest episode, we sit down with Philip Bahoshy whose the founder and CEO of MAGNiTT, the first venture data platform serving founders and investors across emerging markets. Philip worked at Oliver Wyman in the Financial Services practice for three years, followed by nearly three years at Barclays Wealth working as Chief of Staff to the CEO, advising on strategic initiatives. Together we discuss:How to use newsletters to build your business (audience and revenue growth)The importa...

4 years ago

18 minutes

Spark! with Shereen

A decade of evolution in MENA's startup ecosystem

In our latest episode, we sit down with Bedy Yang, Managing Partner at 500 Startups. Bedy oversees 500’s ecosystem development programs including investor education courses (in partnership with top institutions such as Stanford, Berkeley, and INSEAD), has helped launch strategic partnerships and accelerator programs across the globe, and leads 500’s corporate-startup innovation and consultancy.Together we discuss:Unlocking market access in the startup ecosystemDifferent types of mentors ...

4 years ago

24 minutes

Spark! with Shereen

Build winning ventures with corporate partners

In our latest episode, we sit down with Leen Nabulsi who is a Venture Lead at Rainmaking Innovation. Leen focuses on corporate venture building, where she works on scoping, validating, building, and launching new ventures with large corporations. Leen was also the Managing Director of Dubai Smart City Accelerator (a Startupbootcamp program) and is an active member of the startup community in the UAE. Together we discuss:The process of venture building with corporate partnersStrategies to...

4 years ago

24 minutes

Spark! with Shereen

Win professionally and personally through support systems as a working mom

In our latest episode, we sit down with Julie Nguyen who is the founder of Crunchmoms. Crunchmoms is a community and networking platform for working moms to connect with like minded-women and boost their career ambitions. Crunchmom is now available as a web-based community. There are weekly online sessions where moms discuss all sorts of different topics, such as, job searching, self-confidence, and creating CVs. Together we discuss:The benefit of support systems for working momsBalancin...

4 years ago

19 minutes

Spark! with Shereen

Employee satisfaction equals customer satisfaction - how not to overlook wellness

In our latest episode, we sit down with Ben Safra and Mila Nehme who are co-founders of Sensate. Ben & Mila are seasoned retail and customer experience professionals with a demonstrated history of working within the international luxury goods and jewelry industry. Ben has worked with powerhouses in the industry such as LV, Burberry, D&G, Tiffany & Co, Carolina Herrera, and Selfridges, whilst Mila has worked with Burberry and Cartier. Together we discuss:Reasons to engage with...

4 years ago

17 minutes

Spark! with Shereen

Grow your ventures with a global mindset

In our latest episode, we sit down with Basil Moftah to discuss the global mindset amongst entrepreneurs. Basil is an experienced venture builder and partner at Global Ventures, a growth-focused VC that invests in disruptive startups with an enterprise technology focus in the Middle East and North Africa region.Together we discuss:The importance for businesses to have a global mindsetKeeping guard of competitors from abroadThe difference between marketing a B2B vs. B2C businessExamples of two...

4 years ago

32 minutes

Spark! with Shereen

Do business mindfully to receive more wins

In our latest episode, we sit down with Sagi Melamed to discuss mindful investing. Sagi is the author of Mindful Fundraising as well as a resource development consultant. Together we discuss:Applying mindfulness when fundraisingBenefits of being mindful when doing businessMeasures of business impactHow to measure business impactWant to read the episode instead? Access the show notes here.Feel like socializing? Connect with us on Instagram and Linkedin.Subscribe to our newsletter on our w...

4 years ago

19 minutes

Spark! with Shereen

How to set up a startup of startups and tackle several opportunities at once

In our latest episode, we sit down with Faris Mesmar to discuss venture building. Faris is a serial entrepreneur as well as the founder and managing partner of Hatch & Boost, which is a venture builder. Hatch & Boost is all about creating value in MENA's consumer space by tackling key problems, by introducing interesting solutions. Together we discuss:The evolving definition of venture buildingHow venture builders operateImportance of making an impact with venturesCommunicating v...

4 years ago

24 minutes

Spark! with Shereen

Maximize your performance, fitness and sleep quality using wearables

In our latest episode, we dig deep with Marcus Smith on the topic of wearables. Marcus is an entrepreneur, motivational speaker, fitness coach, and extreme athlete. He is the founder of InnerFight and takes on "extreme challenges," such as, running 30 marathons in 30 days. Together we discuss:The various wearables available in the marketHow to select the best wearables for your specific fitness needs How to make use of the data you gather from wearablesThe realities of the effective...

4 years ago

35 minutes

Spark! with Shereen

Navigating Saudi's business culture

In our latest episode, we had an engaging conversation with Nouf Alharthi. Nouf works for Monsha'at, which the General Authority for Small and Medium Enterprises in the Kingdom of Saudi Arabia (KSA). She is an enabler in the ecosystem and works very closely not just with other ecosystem players but also with entrepreneurs in order to assess what they need in the market and to make sure that it is provided to them.Together we discuss:Preferred language of communication in Saudi ArabiaHow to co...

4 years ago

20 minutes

Spark! with Shereen

Applying 3D printing, VR, and gamification in healthcare

In our latest episode, we sit with Mohamed Dhaouafi to discuss how he is bringing 3D printing, VR, and gamification technologies to healthcare. More specifically, through his company CURE BIONICS, based in Tunis, he builds bionic prosthetics and therapeutic solutions using these technologies. Mohamed is a 2020 FORBES Middle East 30 Under 30, a 2020 MIT Technology Review 35 under 35 Innovator, and a 2019 Obama Foundation Africa Leader - super impressive, right? To top it all off, he started hi...

4 years ago

26 minutes

Spark! with Shereen

Building mental resilience through community

In this episode, we’ll be talking about how to keep your mental health intact as an entrepreneur. We had a meaningful discussion with Areije Al-Shakar, who has guided startups throughout her career in the area of funding (debt, equity, and VC), and along the way has learned about effective coaching and mentoring whilst appealing to the human side of the entrepreneurs across the table from her. Together we discuss:Building a strong network of connections to aid start-up growthImportance of ack...

4 years ago

23 minutes

Spark! with Shereen

Exploring new models of the publishing industry, with John Lillywhite

In this episode, we’ll be talking about the digitization of media in the Middle East. We sit down with John Lillywhite, who has a wealth of experience in this industry having undertaken several publication-focused roles both at corporations and entrepreneurial ventures. Together we discuss:Media consumption habits of Arabs in the Middle EastDifferences between the publishing industry in the West & the Middle EastMachine learning advancements with the Arabic languageNew models in the publi...

4 years ago

20 minutes

Spark! with Shereen

Win at hosting virtual experiences, with Ali Rifai

In this episode, we’ll be talking about events and how the event management industry has changed over 2020. We sit down with is Ali Rifai, who has spent over 10 years organizing events of all scales in the Middle East whilst working for one of the largest live entertainment event management companies in the region. Together we discuss:How the music and sports industries have been adapting to virtual experiencesKey takeaways what others can learn from himWant to read the episode instead? Acces...

4 years ago

16 minutes

Spark! with Shereen

How to sustainably run a farm in the desert, with Dr. Majid Al Qassimi

In this episode, we sit down with Dr. Majid Al Qassimi, who is a founding partner for the Middle East's only food & agricultural sustainability consulting company, SOMA MATER. We discuss the following aspects from farm to fork:The importance of food securityThe UAE’s efforts towards ensuring food securityAgriculture technology trends that support farmingBusiness aspects of commercial farmingMethods to reduce food wasteWant to read the episode instead? Access the show notes here.Feel like ...

4 years ago

34 minutes