"Don't say rabbit, see rabbit." Write it on a sticky note and post it where you can see it at all times. It's a mantra that will save you from cheesy sound design. 

 A constant piece of advice for producers is "Find a good talker." But what about shy people? Given their reticence, they may not be great talkers but they may have a good story to tell. The question is "How do you help shy people open up?" Erika Lantz and her sister Elin Lantz-Lesser of The Turning podcast have answers. Good ones. 

Zach Mack really put it to his father. For "Alternate Realities," a series from NPR's "Embedded" podcast, Zach asked his dad pointed questions about the conspiracy theories he believes in that are driving a wedge into the family. On this episode of Sound School, Zach talks to Sally Herships of Radio Boot Camp about the challenges of asking dicey questions. 

"I think of radio stations as musical instruments." That's what Steve Junker, the managing editor at WCAI said to Rob over a couple of drinks one night. Soon after, Rob put Steve in front of a mic and asked him "What the heck are you talking about??" 

It's time for Leila Fadel at NPR to receive another award for her reporting. Last December, her stories from Syria after the fall of Assad were essential listening. And, as Rob notes in this episode of Sound School, her writing was top-notch. 

There's a reason why serialized podcast episodes often start with "Last time on (insert name of podcast)" followed by a montage of quotes. It works. It's an effective way to help bring a listener back into a story. But it's used *far* too often. Surely, there's a better way, right? Rob spotlights the way writer and reporter Basia Cummings avoided the trope in "Pig Iron."

A dear friend of Transom and all creative audio producers passed way last month -- Larry Massett. This episode of Sound School joins the chorus of voices on Transom marking Larry's passing. Rob presents "A Trip to the Dentist,"  a legendary story Larry made in 1977 for NPR. Easily one of the most hallucinogenic stories aired on the network. You'll want your headphones on for this episode. 

I don't care how much good tape you have. I don't care if the scoring and mixing are superlative. I don't care if the narrator is a solid storyteller. If a story lacks strong writing, the story will fall flat. Great writing is essential. On this episode of Sound School, the brilliant writing in the podcast Noble.  

You've got all the good tape you need. Now what? How do you structure the story? Bradley Campbell has a few suggestions. He sketched them -- on cocktail napkins! 

Take a short walk into deep radio history. Julia Barton and Sarah Montague join Rob to talk about two audio storytelling classics from the 1930s: "Seems Like Radio Is Here to Stay," an homage to radio by Norman Corwin, and the anti-fascist play "The Fall of the City," by Archibald MacLiesh. Old school radio at its best!

The best way -- sometimes the *only* way -- to describe an element in a story that is disruptive and distracting for listeners is this: chicken bomb. This year, 2025, is the 20th anniversary of "chicken bomb" entering the lexicon of audio storytelling. What exactly is it? With help from Ira Glass, we'll explain. 

In this bonus episode, Rob takes his conversation with Chenjerai Kumanyika one step further. He digs in a bit more to the big question from the last episode: Who is the "you" telling this story now?" 

Chenjerai Kumanyika delivered the goods. Rob interviewed Chenjerai on stage at the recent On Air Fest where Chenjraie was passionate, animated, and electric as he talked about a question he sees as essential for anyone in audio storytelling to consider. We're sure you'll be as transfixed as the audience.

Just recently, Hillary Frank relaunched her popular podcast The Longest Shortest Time. This archive episode takes us back to Hillary's early days, when she was just finding her way in podcasting -- as we all were. 

You want scenes in your story. But, reporting in the field isn't an option. What then? Simon Adler, a senior producer at Radiolab has an answer: interview for scenes using "the layered approach." 

Nichole Hill pitched her show idea again and again. And, again and again, podcast companies said "no." But, that didn't stop Nichole. She said "I'm doing it myself!" Our Ancestors Were Messy, a podcast featuring hidden stories from the archives of historic, Black newspapers, launches February 5th. Sound School has the backstory to how Nichole dialed in the format for the show and why she chose a mix of chat and narrative styles. 

Just over 50 years ago, in 1974, NPR took to the airwaves for a 25-hour-broadcast that Rob thinks may be one of the most tedious recordings he's ever heard and one that was also an incredible broadcast service. What is it? You'll have to listen. Trust us. It's worth it. 

Rob's interview with Misha Euceph is one of his favorites. As he says, she's very clear, engaging, and insightful about the craft of audio storytelling. On this archive episode of the show from 2019, they discuss why Misha believed it was important to start each episode of her podcast "Tell Them, I Am" with a personal anecdote.  

Let's state the obvious: Daniel Alarcón is a gifted writer. It's evident from the writing in "The Good Whale," the latest series from Serial that Daniel wrote and hosted. Rob put his writing under the microscope and heard a lot of satisfying maneuvers -- and a couple that weren't so satisfying. 

Nothing seems guaranteed these days for creative audio makers. "Short Cuts" was recently cancelled and "Pretendians" is seeking funding for a second season, two shows on this episode of Sound School that are high on Rob's must-listen list because they elevate the craft and deliver essential storytelling.