Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time.
Remember TripleDent Gum?
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time.
Remember TripleDent Gum?
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode.
The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles happen. All for the ‘True Love’ quest for sonic branding.
Ready to listen… well, then… As You Wish!
What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot?
[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.
From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down.
One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.
Episode Premiere Tuesday, Jan 23, 2024
Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters.
Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how.
Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing?
There are many steps in the consumer’s brand journey but none more important than the last one; purchase. Let’s discuss how payment sounds could be retail’s weakest link.
Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time.
Remember TripleDent Gum?
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
