Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time.
Remember TripleDent Gum?
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time.
Remember TripleDent Gum?
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.
From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences.
Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.
This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down.
One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context.
Episode Premiere Tuesday, Jan 23, 2024
Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.
Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers who will return again and again. Sound matters.
Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Making sound on purpose matters. The Sound In Marketing podcast shares how.
Sound is how we communicate, relate, and feel. It is one-fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing?
There are many steps in the consumer’s brand journey but none more important than the last one; purchase. Let’s discuss how payment sounds could be retail’s weakest link.
Sonic branding traditionally has been seen as a “big business thing”. But what about the little guy? Small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast.
We naturally listen to sound in 3D. Why not harness that element within ads?
This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience.
COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not the time to sell. Now is the time to relate and learn and grow. How can we do that through sound in marketing?
Do you hear music when I say the words NBC, McDonald’s, Netflix, or State Farm? Did you sing along? You’re not alone. Brands are discovering the power and flexibility of making sound on purpose. These sound images are filed away in our subconscious; ready to be recalled at any time.
Remember TripleDent Gum?
Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
