
Sahara Herald is one of the Australian music industry's most towering figures. Before her current role as Tour Director for Frontier Touring, Sahara spent eighteen years as National Event Coordinator for Big Day Out, some of the best and most challenging times of her life. It's now over six years since Sahara started her recovery from alcohol and drug addiction, and began facing the grief and lifestyle that coloured her choices. Sahara now leads a new wave of Industry spokespeople pushing for an entertainment industry that supports its most vulnerable and provides alternatives to the stereotype of the rock and roll lifestyle.
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