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Soulful Sales With Ruth Poundwhite
Ruth Poundwhite
199 episodes
3 days ago
It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time. This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s w...
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Entrepreneurship
Business,
Marketing
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It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time. This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s w...
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/199)
Soulful Sales With Ruth Poundwhite
#73 : Behind the Scenes of My Mastermind’s Black Friday Plans
It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time. This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s w...
Show more...
3 days ago
1 hour 4 minutes

Soulful Sales With Ruth Poundwhite
#72: Why Your Weirdness Is Your Sales Superpower (Plus A Special Announcement!)
Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly what make us magnetic to the right people. In this episode, I’m sharing how embracing my weirdness helped me sell more authentically and feel m...
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1 week ago
17 minutes

Soulful Sales With Ruth Poundwhite
#71: 5 Lessons From a Year Inside My Mastermind Group
Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business owners who have become a key part of my journey. Over the past year, this mastermind has taught me so much about connection, collaboration, and courag...
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2 weeks ago
14 minutes

Soulful Sales With Ruth Poundwhite
#70: Meet My Secret Sales Team Members (Hint: They’re Not Human)
As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not against it. Think: making faster decisions, writing emails in minutes, choosing offers that fit my energy, and even getting a pep talk when sel...
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3 weeks ago
18 minutes

Soulful Sales With Ruth Poundwhite
#69: How To Get Traffic & Sales Without Social Media
If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you. In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hear how we each attract traffic and sales while honouring our energy and boundaries. With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier,...
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1 month ago
1 hour 1 minute

Soulful Sales With Ruth Poundwhite
#68: The Mindset Shifts Helping Me Go Big Without Burning Out
I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the small but powerful practices that are making the momentum sustainable. Plus, I also have a free masterclass to help you boost your own ...
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1 month ago
19 minutes

Soulful Sales With Ruth Poundwhite
#67: How I’m Planning for a Q4 Sales Boost Without Hustling Harder
In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems) I’m leaning into this year. As you know, I'm not about hurting harder! This is more about recommitting to your goals, letting go of what’s not se...
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1 month ago
18 minutes

Soulful Sales With Ruth Poundwhite
#66: Selling Within Your Capacity with Monica Herald
What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want. In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into your sales plan, redefining goals and productivity, feeling good about your limits and mindfully using AI to support capacity. Episode Highlights: ...
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1 month ago
46 minutes

Soulful Sales With Ruth Poundwhite
#65: What's Working & Not Working in 2025 for Recurring Revenue
Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds. In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025. Featuring myself alongside Destini Copp, Kate Kordsmeier, Sage Grayson, Faith Mariah, Liz Stapleton and Monica Froese. Pssst... we have another pitch free panel planned for Sep 25th on ...
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1 month ago
1 hour 5 minutes

Soulful Sales With Ruth Poundwhite
#64: Upgrading Your Offers in the Age of AI with Monica Froese
AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you. In this interview with Monica Froese, we cover: the real reason “lifetime access” can be a trap in the AI era, how to identify and fix friction points in your programs, smart ways to use AI without losing your personal touch,...
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2 months ago
42 minutes

Soulful Sales With Ruth Poundwhite
#63: The Summer of AI - Real Talk on AI & Business with My Mastermind
AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run our businesses. Featuring myself alongside Destini Copp, Kate Kordsmeier, Liz Stapleton, Steph Blake and Tara Reid. Pssst... The Aligned AI Summit ...
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2 months ago
1 hour 39 minutes

Soulful Sales With Ruth Poundwhite
#62: Boundaries That Protect Your Energy & Strengthen Your Offers with Suzanne Culberg
What if the most loving thing you could do for your clients… was to stop saying yes to everything? In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity, with zero guilt. In this interview we talk about recognising the quiet ways our boundaries slip, why saying “no” can sometimes be the most generous thing you do, and how to create limits that feel both loving and libera...
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2 months ago
40 minutes

Soulful Sales With Ruth Poundwhite
#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp
What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small? Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, without them feeling like shouting into the void or constantly bombarding people with sales content. Pssst... Destini is speaking at the upcomi...
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2 months ago
27 minutes

Soulful Sales With Ruth Poundwhite
#60: 5 Ways I'm Using AI to Help Me Sell In Alignment With My Capacity
In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch). This isn’t about doing everything with AI. It’s about finding the right support, at the right time, so you can free up energy for the stuff that really matters - connection, creativity, and yo...
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3 months ago
18 minutes

Soulful Sales With Ruth Poundwhite
#59: 5 Things I Would Tell Myself When I Was Terrified to Get Visible and Did It Anyway
If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m sharing a throwback to a time when I didn’t know if I could do any of this, when I was terrified to show my face even in a photo, and the lessons I learned from doing it anyway, without having everything figured out in advance. It’s time to normalise the messy...
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8 months ago
29 minutes

Soulful Sales With Ruth Poundwhite
#58: 5 Lessons From Tracking 2 Very Specific Sales Goals
I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works. 💭 [3:32] "I make more sales when I am properly tracking. I really do need to add a massive caveat to this though and say that sometimes it is hard." 💭 [6:00] "The fact that you are in there tracking the numbers regularly is reinforcing and reminding you...
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8 months ago
15 minutes

Soulful Sales With Ruth Poundwhite
#57: Why You Need to Embrace Email Unsubscribes
Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you! 💭 [3:52] "Have you ever made a decision about whether to send an email or what to say in an email or how much to sell based on a fear of people unsubscribing?" 💭 [5:11] "The people who are unsubscribing are not your dream clients... or not your dream clients YET" 💭 [7:21] "A smaller, more enga...
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9 months ago
13 minutes

Soulful Sales With Ruth Poundwhite
#56: Giving Yourself Permission to Deliver Less in Your Offers
Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actually be so much more for our offers, plus how to experiment with finding the right way of delivering that supports your energy, personality, and values. 💭 [3:04] "The outcome of your offer is what gives it its value. And to give people the outcome in the simple...
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9 months ago
17 minutes

Soulful Sales With Ruth Poundwhite
#55: My Email Marketing Goals & Plans for 2025
There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year. 💭 [5:52] "If you wanna simplify the marketing and selling in your business, you need to boil it down to how are you growing your audience, how are you nurturing your audience, and how are you selling to your audience." 💭 [10:31] "I definitely wanna give myself permission to send more emails in 2025...
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9 months ago
16 minutes

Soulful Sales With Ruth Poundwhite
#54: What’s Still Working To Sell Our Offers In 2025?
Have you been overwhelmed with the noise lately about what is no longer working and what we should be doing instead? In this episode I’ll offer a different perspective, plus share the exact strategies that are working fir me and my clients, and how to support yourself to make them work for you too. 💭 [3:45] "I had a better year in 2024 than I did in 2023, despite all year my story being 'things aren't going as well this year'." 💭 [4:56] "It's more important to compare myself to myself than ...
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9 months ago
26 minutes

Soulful Sales With Ruth Poundwhite
It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time. This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s w...