Defining your ICP is a long, messy, and often uncomfortable process, one that requires brutal honesty, a willingness to walk away from money, and the discipline to say no more than you say yes. If you’ve ever said yes to the wrong client, chased a lead that felt wrong from the start, or kept rewriting your website in hopes of attracting someone better, this episode will feel like both a wake-up call and a relief. Your ICP isn’t static, and neither is your growth. It’s time to stop chasi...
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Defining your ICP is a long, messy, and often uncomfortable process, one that requires brutal honesty, a willingness to walk away from money, and the discipline to say no more than you say yes. If you’ve ever said yes to the wrong client, chased a lead that felt wrong from the start, or kept rewriting your website in hopes of attracting someone better, this episode will feel like both a wake-up call and a relief. Your ICP isn’t static, and neither is your growth. It’s time to stop chasi...
Defining your ICP is a long, messy, and often uncomfortable process, one that requires brutal honesty, a willingness to walk away from money, and the discipline to say no more than you say yes. If you’ve ever said yes to the wrong client, chased a lead that felt wrong from the start, or kept rewriting your website in hopes of attracting someone better, this episode will feel like both a wake-up call and a relief. Your ICP isn’t static, and neither is your growth. It’s time to stop chasi...
Defining your ICP is a long, messy, and often uncomfortable process, one that requires brutal honesty, a willingness to walk away from money, and the discipline to say no more than you say yes. If you’ve ever said yes to the wrong client, chased a lead that felt wrong from the start, or kept rewriting your website in hopes of attracting someone better, this episode will feel like both a wake-up call and a relief. Your ICP isn’t static, and neither is your growth. It’s time to stop chasi...
