I’m Maude Leger, and every week, I invite you to join me to discuss the tactical and strategic elements of real estate marketing that set top agents apart. In each episode, we’ll explore the proven methods, innovative tools, and insider tips that industry experts and successful realtors use to excel.
From compelling client stories to in-depth interviews with marketing mavens, Sold Right Away delivers actionable insights on how to effectively market properties, create a standout personal brand, and turn leads into lasting clients. Whether you’re a seasoned realtor in Burlington, Hamilton, and Niagara or an eager agent in the U.S. or Canada aiming to enhance your marketing and sales techniques, this podcast is your essential guide to mastering real estate marketing.
Tune in to transform your marketing approach, boost your visibility, and achieve unparalleled success in your real estate career with Sold Right Away.
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I’m Maude Leger, and every week, I invite you to join me to discuss the tactical and strategic elements of real estate marketing that set top agents apart. In each episode, we’ll explore the proven methods, innovative tools, and insider tips that industry experts and successful realtors use to excel.
From compelling client stories to in-depth interviews with marketing mavens, Sold Right Away delivers actionable insights on how to effectively market properties, create a standout personal brand, and turn leads into lasting clients. Whether you’re a seasoned realtor in Burlington, Hamilton, and Niagara or an eager agent in the U.S. or Canada aiming to enhance your marketing and sales techniques, this podcast is your essential guide to mastering real estate marketing.
Tune in to transform your marketing approach, boost your visibility, and achieve unparalleled success in your real estate career with Sold Right Away.
Real Estate Isn’t a Job—It’s a System: How Maggie Built a Senior‑Focused Real Estate Success
Sold Right Away w. Maude Leger
26 minutes 32 seconds
4 months ago
Real Estate Isn’t a Job—It’s a System: How Maggie Built a Senior‑Focused Real Estate Success
In this episode of Sold Right Away, host Maude Leger sits down with real estate professional Maggie Abril, who reveals how she transitioned from investor-focused deals to building a system-driven business that serves seniors with compassion, clarity, and results.
With over 21 years of experience, Maggie shares how long-term planning, education, and genuine service helped her build a thriving niche—one that doesn't rely on quick wins, but on relationships, referrals, and systems that scale.
⏱️ Timestamps:
00:00 – From burnout to breakthrough: Why Maggie left investors for seniors 00:28 – Creating a system for seniors: education, marketing, and planning 01:02 – “It’s not fast—it can take years. And that’s okay.” 01:26 – How Maggie grew from investor to purpose-driven Realtor 02:43 – Staying organized and keeping promises through CRM systems 04:09 – Why working with seniors is like guiding first-time buyers 06:26 – Reframing marketing for today’s expectations: photography, presentation, process 07:54 – The emotional shift: real estate as a life transition 09:05 – “Customer service is everything—it impacts every stage of life” 12:00 – Monthly newsletters, seminars, and consistent communication 14:44 – Struggles with tech and social media—and how Maude reframes the strategy 17:08 – Income-generating activities: Listings, prep, staging, and senior support 18:14 – “The best advice I ever received: Be genuine.” 20:00 – Maggie’s personal definition of success and how she prioritizes energy 22:04 – Final thoughts: Why systems matter, and why this job is bigger than you think 25:07 – Growing her brokerage and what’s next for Maggie 25:39 – Where to find her: @MaggieTheRealtor
💡 Ready to build a real estate business that runs on systems and purpose—not stress? Book your FREE 15-min discovery call with Maude: 👉 https://calendly.com/soldrightaway/15-minute-discovery-call
📌 Don’t forget to subscribe and leave a review!
The Sold Right Away Podcast brings you real-world marketing solutions and powerful interviews with agents across North America who are growing their business the smart way.
Connect with Maude & Sold Right Away:
Website: https://www.soldrightaway.com/
LinkedIn: https://www.linkedin.com/in/soldrightaway
Instagram: https://www.instagram.com/soldrightaway/
Facebook: https://www.facebook.com/soldrightaway
Links & Resources: https://linktr.ee/soldrightaway
Connect with Maggie Abril:
Instagram: https://www.instagram.com/maggietherealtor/
Facebook: https://www.facebook.com/maggietherealtor
Youtube: http://www.youtube.com/@maggieabril976
Linkedin: https://www.linkedin.com/in/maggietherealtor/
Website: https://www.maggietherealtor.ca/
Sold Right Away w. Maude Leger
I’m Maude Leger, and every week, I invite you to join me to discuss the tactical and strategic elements of real estate marketing that set top agents apart. In each episode, we’ll explore the proven methods, innovative tools, and insider tips that industry experts and successful realtors use to excel.
From compelling client stories to in-depth interviews with marketing mavens, Sold Right Away delivers actionable insights on how to effectively market properties, create a standout personal brand, and turn leads into lasting clients. Whether you’re a seasoned realtor in Burlington, Hamilton, and Niagara or an eager agent in the U.S. or Canada aiming to enhance your marketing and sales techniques, this podcast is your essential guide to mastering real estate marketing.
Tune in to transform your marketing approach, boost your visibility, and achieve unparalleled success in your real estate career with Sold Right Away.
