This episode marks a big moment. After 3.5 years and 190 episodes, I’m taking a break for the summer. I want to thank my sister and podcast editor, Flo, who gave me the push to start this show and has been behind every episode since day one. She’s moving on, and I couldn’t be more grateful for her support and belief in this project.

In this week’s episode, I’m sharing the raw, unfiltered truth about what it really takes to run a business, and how the constant pressure to keep going can quietly drain your energy and joy. If you’ve been feeling depleted, fatigued, or stuck on a rollercoaster you didn’t sign up for, this conversation is for you.

If you’ve been stuck thinking your only way to get clients is through big-ticket services, then you are in the right place. In this episode, I’m breaking down how to create a warm-up offer, the entry point that helps clients dip their toes in, builds trust, and sets you up for bigger sales down the line.

Are you feeling stuck in the trenches of doing all the work for your clients? Maybe you’ve been delivering Done For You (DFY) services—like designing websites, managing social media, or building systems—and you’re craving something more strategic, collaborative, and energizing.

Ever feel like you’re stuck repeating the same sales patterns, even when you know you’re capable of more? In this episode, I’m pulling back the curtain on exactly how I’m selling differently in 2025 and why this year is already set to be my highest revenue year ever.

If launching your offer feels like sprinting uphill in heels, this episode is your breath of fresh air. I’m walking you through my 3T evergreen sales strategy, the same one I teach inside Parade, and the exact approach I use to sell my offers all year round without burning out or disappearing in between launches.

Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I’m walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.

Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we’re over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what’s replacing it and how to use real urgency to drive conversions in your offers.

Let’s talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I’m pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you’ve been hovering over the “increase price” button but keep chickening out, this one’s for you.

Ever wonder how some people’s names just keep popping up on Threads, in DMs, in client chats without them even trying? That’s not luck. That’s what happens when you become a mentioned brand. In this episode, I’m breaking down exactly how to make that happen for you.

In this episode, I’m joined by the incredible Felly Day, founder of FD Studio and content repurposing specialist for podcasters. Felly takes us behind the scenes of her experience inside Dreamium, where she transformed her done-for-you services into a full-blown offer ecosystem and finally started feeling excited (and confident) about selling again.

Let’s talk about what happens when you start refining your offers. Spoiler alert: it’s not just spreadsheets, post-it notes, and “aha” moments. In this episode, I’m pulling back the curtain on the emotional chaos that often shows up when you’re doing the deep, strategic work of shaping offers that actually reflect your brilliance. If you’ve been feeling confused, overwhelmed, or even a little bit like a fraud, this one’s for you.

You’ve heard me talk about offer mistakes before, but this time, we’re going deeper. In this episode, I’m sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you’ve ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one’s for you.

Power hours had their moment, but in 2025, they’re giving outdated energy. In this episode of Sold Out Offers, I’m making the case for retiring power hours from your offer suite and replacing them with something far more strategic (and profitable). If you’ve been offering one-off calls and wondering why they’re not selling, or why they’re not building your reputation, this is your wake-up call.

If you’ve ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I’m breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don’t need ten different offers to build a successful business – you just need three.

Let’s get one thing straight: hitting 100K in your business isn’t the glitter-filled, life-changing milestone the online space makes it out to be. In this episode of Sold Out Offers, I’m breaking down why six figures is actually the bare minimum for full-time business owners in 2025 – not a luxury, not a dream, but a baseline.

Welcome back to the final part of my two-part Sales Series launch breakdown. In this episode, I’m diving into the mindset shifts, tactical decisions, and results behind my recent Dreamium launch, where I tripled my sales with a 60-day campaign. If you haven’t listened to part one yet, hit pause and listen to it first to get the full story.

Ever wondered what it really takes to pull off a successful group program launch? In this episode of the Sales Series, I’m taking you behind the scenes of my most recent Dreamium launch, a 60-day campaign that tripled my sales. This is part one of a two-part breakdown, where I’m unpacking everything from strategy to structure, and all the shifts that made the difference.

Selling your offers shouldn’t feel awkward, pushy, or uncomfortable – but let’s be real, for many service providers, it does. In this episode of the Sales Series, I’m tackling the biggest mindset blocks that hold people back from selling and how to reframe them so you can promote your offers with confidence.

This week on Sold Out Offers, we’re getting real about money, profitability, and designing offers that actually work with the incredible Gina Knox. Gina is a financial coach for entrepreneurs with variable income, and she’s helped her clients build over $22 million in wealth portfolios.