Social University

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Social University

Caryn Terradas

127 episodes

1 month ago

In this week’s episode of What’s Up Wednesday, we’re diving into the world of social media monetization with expert guest Angela, who manages creators with audiences in the millions. From follower requirements to which platforms pay the most, Angela shares insider knowledge and practical tips to help creators turn content into consistent income. Learn why Facebook still leads in payouts, how affiliate links open doors to brand deals, and why consistency always beats chasing viral moments. In ...

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In this week’s episode of What’s Up Wednesday, we’re diving into the world of social media monetization with expert guest Angela, who manages creators with audiences in the millions. From follower requirements to which platforms pay the most, Angela shares insider knowledge and practical tips to help creators turn content into consistent income. Learn why Facebook still leads in payouts, how affiliate links open doors to brand deals, and why consistency always beats chasing viral moments. In ...

Show more...

Episodes (20/127)

Social University

Turning Your Content Into Cash: Interview with the Expert

In this week’s episode of What’s Up Wednesday, we’re diving into the world of social media monetization with expert guest Angela, who manages creators with audiences in the millions. From follower requirements to which platforms pay the most, Angela shares insider knowledge and practical tips to help creators turn content into consistent income. Learn why Facebook still leads in payouts, how affiliate links open doors to brand deals, and why consistency always beats chasing viral moments. In ...

1 month ago

45 minutes

Social University

Social Media Myths Exposed!: The truths every business owner needs to hear

In this week’s episode of What’s Up Wednesday, we’re debunking the top social media myths that hold businesses back. From thinking social media is free to believing more followers equal success, Karen shares practical advice and team wisdom to help you focus on strategies that actually work. Learn why quality engagement beats vanity metrics, how to reuse content effectively, and why done is always better than perfect. In this episode, we cover: 00:40 Myth 1: Social media marketing is free &nb...

2 months ago

16 minutes

Social University

Turn Followers Into Clients (Without Feeling Salesy)

Turn Followers Into Clients Without Being Pushy In this week’s episode of What’s Up Wednesday, we’re sharing how to turn social media followers into paying clients—without sounding like a walking sales pitch. Learn why building trust matters more than hard selling, how to position your services as solutions, and the small changes that help people say yes naturally. Plus, discover 10 proven strategies to grow your business while keeping your approach authentic and professional. In this episode...

2 months ago

13 minutes

Social University

CTA Checkup: Are you actually telling people what to do?

Make your marketing work harder with calls to action that actually get results! In this week’s episode of What’s Up Wednesday, we’re diving into how clear CTAs guide your audience, boost conversions, and turn followers into customers. Learn why vague websites lose leads, where to place CTAs for maximum impact, and how to use buttons, pop-ups, and gated content without feeling pushy. Plus, discover 10 proven CTAs you can start using right now to drive sales, build community, and keep people en...

2 months ago

8 minutes

Social University

Hook, Line, and Scroll: How to write scroll-stopping copy

Stay ahead on social media in 2025 with content that makes people stop scrolling! In this week’s episode of What’s Up Wednesday, we’re breaking down 10 strategies to grab attention fast—from irresistible hooks and dynamic visuals to emotional storytelling and interactive posts. Learn why user-generated content builds trust, how to make your value crystal clear, and why consistency matters more than ever. Plus, discover how to use humor, polls, and visually stunning graphics to keep your audie...

2 months ago

11 minutes

Social University

What's Working Now? August Engagement Trends

Stay on top of social media in 2025 with the latest trends you need to know! In this week’s episode, we dive into 11 current trends shaping the social media landscape—from the dominance of short-form video and the power of storytelling, to why community matters more than follower count, how AI can boost your content creation, and the growing importance of social search. Plus, we explore the rise of micro-influencers, new platform opportunities, and creative ways to engage with your audience l...

3 months ago

18 minutes

Social University

The Art of Repurposing: How to stretch content into multiple posts

Creating fresh content doesn’t have to mean starting from scratch. In this week’s episode, we’re showing you how to make the most of what you already have by repurposing your best content into multiple posts across platforms. Whether you’re short on time, planning a break, or just want to stretch your ideas further, this episode is packed with practical strategies to help you do more—with less effort. In this episode, we cover: 00:36 Why Repurposing Is a Smart Strategy 01:12 How One Post Ca...

3 months ago

15 minutes

Social University

What to Post When You Don’t Know What to Post: how to stay consistent without overthinking

Content burnout happens to the best of us. In this week’s episode, we’re diving into what to do when you’re out of ideas, out of energy, or just plain overwhelmed. Whether you're facing writer’s block or feeling uninspired, these practical tips and go-to content ideas will help you stay consistent—without stressing yourself out. In this episode, we cover: 00:41 The Reality of Social Media Writer’s Block 01:35 Why It’s Okay to Repeat Yourself (Really) 02:10 10 Tricks to Beat ...

3 months ago

13 minutes

Social University

Going on Vacation: How to Stay on Track While You Unplug

Social media never sleeps—but you should. In this week’s episode, we explore how to step away from your business and still keep your content running smoothly. Whether you're heading out for a long weekend or an extended break, these practical tips will help you unplug without losing momentum. In this episode, we cover: 00:45 Why Digital Detox Is Essential for Creatives and Business Owners 01:36 Setting Boundaries and Communicating Your Time Away 02:22 How to Use Autoresponde...

3 months ago

12 minutes

Social University

YouTube 101: A Beginner's Blueprint

YouTube is more than just a video-sharing platform; it’s a critical tool for building connections and driving business growth. With over 1 billion hours of content watched daily, it’s the go-to platform for authentic engagement, brand visibility, and sales conversions. In this week’s episode, we dive into the essentials of setting up and optimizing your YouTube channel. In this episode, we cover: 00:32 The Power of YouTube as the Second-Largest Search Engine 01:12 Key Stats That Make YouTub...

4 months ago

8 minutes

Social University

The Power of Live: The Secret Weapon of Content

Live video streaming has emerged as the most powerful engagement tool in social media marketing, delivering unprecedented connection and conversion opportunities that businesses cannot afford to overlook. With 80% of consumers preferring live video over blog posts and conversion rates 10 times higher than traditional e-commerce, live streaming offers authentic audience engagement that drives real business results in ways pre-recorded content simply cannot match. In this episode, we explore th...

4 months ago

11 minutes

Social University

Reels, TikToks, and Shorts, Oh My!: Mastering Micro-Content

Short-form video has revolutionized social media marketing, becoming the critical content format that businesses can no longer afford to ignore. Whether you're running a small business, managing a nonprofit, or building a personal brand, mastering short-form video is essential for success in 2025. From shrinking attention spans to algorithmic prioritization, short-form content offers unmatched advantages that can transform your marketing strategy and drive measurable business results. In this...

5 months ago

14 minutes

Social University

Why Video is the Real MVP of Social Media

Video content has become the undisputed champion of digital marketing across every platform, consistently delivering superior results compared to static images or text-based content. Whether you're running a small business, managing a nonprofit, or building a personal brand, understanding why video dominates and how to leverage its power is essential for success in 2025. From engagement rates to algorithm favorability, video offers unmatched advantages that can transform your marketing strate...

5 months ago

7 minutes

Social University

FOMO No Mo’: Winning the Social Media Comparison Game

Social media comparison is silently wreaking havoc on mental health through FOMO—Fear of Missing Out. If you've ever felt inadequate after scrolling or compulsively checked your phone despite knowing nothing new awaited, you're experiencing a very real psychological challenge. Understanding FOMO's warning signs and learning to combat toxic comparison cycles is essential for reclaiming control of your digital habits and protecting your well-being. In this episode, we will explore these crucial...

5 months ago

12 minutes

Social University

Creating Before Consuming: Mental Health Benefits of Intentional Creativity

Social media consumption can become an endless cycle that drains creativity and mental energy. But what if you flipped the script and chose to create before you consume? Intentional creativity offers a powerful antidote to digital overwhelm, providing structured mental health benefits that go far beyond traditional artistic pursuits. Discover how deliberate creative engagement can reduce stress, boost self-esteem, and transform your relationship with both technology and yourself. In this epis...

5 months ago

12 minutes

Social University

Unfollow the Drama: Cleaning Up Your Social Media Life

Social media is a powerful tool—but it can also become a toxic habit. If you’ve ever felt drained after scrolling or anxious about keeping up, you’re not alone. Recognizing and addressing unhealthy social media behavior is key to protecting your mental health. We will explore ten signs of toxic social media habits and practical strategies to avoid burnout—both personally and professionally. In this episode, we will talk about these important topics: 01:14 Ten Signs of Toxic Social Media Habit...

5 months ago

10 minutes

Social University

Social Media and Burnout: Recognizing the Signs and Finding Balance

May is Mental Health Month and we’re diving into how digital life impacts emotional well-being—especially for small business owners, social media managers, and anyone spending a significant amount of time online. One of the biggest challenges in our digital world? Burnout. If you’ve ever felt like you “just can’t make one more post,” you’re not alone. In this episode, we will talk about these important topics: 01:42 Recognizing What Burnout Looks Like 01:37 Feeling Overwhelmed or Anxiou...

6 months ago

11 minutes

Social University

Clear Space, Clear Mind: Spring Cleaning Your Workspace

There’s truth to the saying, “clear space, clear mind.” For many of us, the state of our workspace reflects our mental state. When stress is high, clutter tends to build. But when our space is clean and organized, we feel more in control and ready to take on the day. So how do we maintain a clutter-free work environment without feeling overwhelmed? In this episode, we will talk about these important topics: 01:42 How to Avoid Massive ‘Clean-Outs’ 02:31 Digitizing Documents 03:22 Top 10 Works...

6 months ago

8 minutes

Social University

Declutter Your Digital Life: Email Edition

This month, we’re diving deep into spring cleaning for your business, and today, we’re tackling a crucial yet often overlooked area: your social media presence. Just like that website we discussed last week, many businesses set up their social media profiles and then… well, they forget about them. It’s time to dust off those digital corners and give your socials the attention they deserve. Think of it as polishing your online storefront! In this episode, we will talk about these important top...

6 months ago

15 minutes

Social University

Polish Your Profiles: Making Your Socials Shine

This month, we’re diving deep into spring cleaning for your business, and today, we’re tackling a crucial yet often overlooked area: your social media presence. Just like that website we discussed last week, many businesses set up their social media profiles and then… well, they forget about them. It’s time to dust off those digital corners and give your socials the attention they deserve. Think of it as polishing your online storefront! In this episode, we will talk about these important top...

6 months ago

16 minutes