When a brand gave a mom influencer a New York Marathon bib she didn’t train for, the internet lost it…and for good reason. In this episode, Michelle and the sōsh team unpack how unchecked authority reveals a bigger problem in both marketing and politics: influence without integrity.
From misguided brand partnerships to political propaganda disguised as truth, the team explores how easily influence can be weaponized. They also discuss what ethical standards should exist for those shaping public opinion.
When everyone has influence, how do we know who to trust? And where does accountability stand?
If you enjoy our flavors, then share and subscribe to Social Soup!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
In this episode, Michelle celebrates 26 years of sōsh: half a lifetime of creativity, reinvention, and resilience. She looks back on the company’s origins, the hardest years that nearly broke her, and the lessons that made her stronger.
From the early days of web design to becoming one of the first social media agencies, this episode is about what it really takes to evolve: in business and in yourself.
Growth isn’t always pretty. But it’s always worth it.
Love Social Soup? Share it! Subscribe! Rate!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
Michelle sits down with Maggie, Ashley, and Sophie from the sōsh team to unpack the tangled web of misinformation and disinformation. They explore how social algorithms often amplify false information and why personal responsibility is key in the quest to uncover truth.
They discuss everything from viral TikTok “doctors” to regulations, the psychology of engagement, and how to build digital literacy.
When truth competes with attention, how do YOU tell what’s real? Let us know!
Enjoying Social Soup? Share and subscribe!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
Season 2 is here! Michelle D’Attilio kicks things off with a hearty reset. She shares what’s changing in marketing, in business, and in herself.
In this episode, Michelle dives into the return of organic content, why authenticity matters more than ever, and how brands can reconnect with real people in a digital world that’s tired of being sold to. Get ready for a new format, new energy, and candid conversations that feed your mind.
Craving seconds and thirds of Social Soup? Then share and subscribe!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
In this episode, Michelle takes a hard look at the role we all play in fueling outrage online. Sparked by Jon Stewart’s recent monologue, she unpacks how media and social platforms profit from tragedy—and how our clicks, shares, and scrolls keep the cycle alive.
Michelle shares her own screen time wake-up call and offers four practical ways to break the pattern. Real change starts with us. Your challenge: reflect on your role in negativity online, and work to make positive changes. We will too!
Want more Social Soup? Be sure to subscribe and share!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
Michelle tackles the hidden ways social media algorithms and our own brains shape what we believe. She talks algorithms, echo chambers, and confirmation bias. Michelle also unpacks why virality doesn’t equal truth, and how to avoid getting trapped in a social feed-driven reality.
Listen in for practical steps on fact-checking, broadening your perspective, and protecting your mind from manipulation. Your challenge: Question what you see in your scroll and push yourself to listen beyond your bubble.
Loving Social Soup? Subscribe and share!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
In this bite-sized episode, Michelle shares a key lesson for entrepreneurs: don’t stop building your business while serving clients.
She reflects on the challenges of balancing client work with business development, and the dangers of the feast-or-famine cycle in business. Michelle also closes with a heartfelt reminder about choosing kindness in today’s tense climate—and why sometimes, the healthiest move is to log off and focus on real connection.
Subscribe to and share Social Soup if you like our flavors!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
Season 2 of Social Soup is just around the corner! But before we dive in spoons-first, Michelle shares a quick update and a look at the social media shifts brands need to watch for now and going into 2026.
A few highlights: organic-first strategies, the rise of episodic storytelling, audience-driven search, and even Reddit’s role in trust-building. Michelle breaks it all down and predicts what’s next in digital marketing.
Digging our flavors? Share and subscribe to Social Soup!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
Keep an eye out for fresh Social Soup on the menu!
We’re ladling up a serving of our conversation with John Rogers, an executive leader and the founder of RL Leaders Group!
John explains the difference between intelligence and consciousness in A.I. — and why that matters. He and Michelle explore both the promise and the peril of this powerful technology, looking at ChatGPT’s friendly vibe AND its potential to surpass human thinking. Eep.
If you enjoy Social Soup, share it around with friends!
Connect with John Rogers on LinkedIn: linkedin.com/in/johnrogers360/
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh: visit our website and reach out! getsosh.com
This Morsels episode features part of our talk with Lynne Dixon-Speller, Academic Dean at Edessa School of Fashion in Milwaukee.
Lynne shares powerful stories from her family’s history and her own entrepreneurial journey. She also explains two truths she’s learned: fear is a catalyst for change, and no is a request for more information.
Like what we’re cooking? Be sure to share Social Soup around and subscribe!
Connect with Lynne Dixon-Speller on LinkedIn: https://www.linkedin.com/in/lynne-dixon-speller-45002577/
Check out Edessa School of Fashion: https://edessa.fashion/
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
In this Social Soup Morsel, we’re featuring a bite of our conversation with Chris Kann, owner of CSK marketing and Chris Kann Coaching.
Chris talks with Michelle about staying sharp, embracing lifelong learning, and rejecting the “sit on a porch and retire” mindset. From New York Times puzzles to setting her own schedule, Chris shares how she keeps her brain engaged and her work meaningful. She and Michelle also discuss remote work vs. office life. And how some of us have kinda gone feral (in a good way) after getting used to working from home.
If you crave more Social Soup, then subscribe and share!
Connect with Chris on LinkedIn: linkedin.com/in/chris-shields-kann-4849026/
Learn more about Chris’ business CSK Marketing: cskmarketing.com
Check out Chris’ coaching company, Chris Kann Coaching: chriskanncoaching.com
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
This Social Soup Morsel is a little sample of our chat with John Graham, an author, activist, adventurer, storyteller, and TikToker!
John’s life and career has spanned decades of world events. He shares what they taught him about resilience, leadership, and finding your voice in challenging times. Grab a bowl of lessons on courage, connection, and making a difference where you are.
Subscribe and share if you like our flavors!
Follow John on TikTok: https://www.tiktok.com/@badassgranddad
Check out John’s website: Johngraham.org
Connect with John Graham on LinkedIn: linkedin.com/in/johnagraham1
Read John Graham’s memoir, Quest—Risk, Adventure, and the Search for Meaning: johngraham.org/books/quest-risk-adventure-and-the-search-for-meaning
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh: visit our website and reach out! getsosh.com
Ready for a quick throwback bite? Michelle chats with Michael Drescher, founder of Vibrant Body Company. In this Morsel episode, we highlight a powerful conversation about fast fashion’s hidden health risks—especially for women. From toxic dyes to misleading certifications, you’ll learn what to look for, what to avoid, and why your first layer of clothing matters more than you think.
Savoring Social Soup? Pass it around by subscribing and sharing with friends!
Check out Vibrant Body Company: VibrantBodyCompany.com
Explore resources on sustainable fashion:
Connect with Michael on LinkedIn: linkedin.com/in/michaelddrescher
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh: visit our website and reach out! getsosh.com
Is your data the price of convenience? Does human authenticity actually matter to people over A.I. content? In this episode, the sōsh team unpacks Worldcoin’s eye-scanning project, A.I.’s growing role in advertising, and whether human creativity can stand out in an automated world.
They also dive into our growing lack of privacy and the potential of Universal Basic Income. Tune in for a real conversation on the future of marketing, work, and life in the age of A.I.
Like Social Soup? Then subscribe and share!
Read the articles we discussed:
economist.com/business/2025/06/18/ai-is-turning-the-ad-business-upside-down
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
New batch of Social Soup next week!
What makes a marketing campaign successful—and who decides that? In this short solo episode, Michelle shares things she tells clients *all* the time.
She unpacks a client moment to reveal how marketing works (or, doesn’t work) when goals aren’t aligned. Learn the difference between awareness and conversion, why you can’t outsource the whole customer journey, and which metrics really matter.
Share and subscribe to Social Soup so we can keep it simmering!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
Fresh Social Soup next week!
Michelle chats with Curtis Sprouse, founder of behavioral science company EurekaConnect and the Institute for Biomedical Entrepreneurship.
Michelle and Curtis have deep conversation about leadership, behavioral science, and personal growth. The two explore how traits can be developed over time, and the mental game of competition. They also look at how to lead with self-awareness, and what it means to show up intentionally during life’s most stressful moments.
Other topics include unpacking how the mind reacts to fear, how sports teach us to fail forward, and why sometimes a small act of kindness could change someone’s life.
How will you show up today?
Craving more Social Soup? Then subscribe and share!
Connect with Curtis Sprouse on LinkedIn: linkedin.com/in/curtissprouse
Explore EurekaConnect: https://eurekaconnect.com
Email sreed@eurekaconnect.com to set up a leadership assessment
Check out the Institute for Biomedical Entrepreneurship and register for a session: https://ibeinc.org
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
We’ll serve up fresh Social Soup next week!
Michelle gets real with us in a quick solo episode. Sometimes everything in life just bubbles over, like a boiling pot of soup. Michelle opens up about managing professional and personal challenges…and why sometimes the two are intertwined. She talks about finding beauty in the chaos, and why to give ourselves grace instead of always trying to be perfect.
If you crave more Social Soup, make sure to subscribe and share!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
More Social Soup next week!
Social Soup just turned one! In this milestone episode, the sōsh team and new intern Connor reflect on the past year. They chat about the podcasting journey, marketing patterns, and personal growth.
The team covers topics that defined the year (cough, A.I.)—and what’s coming next. They also get candid about marketing to different generations, using influencer marketing, and why scrambled eggs are a gateway to being an adult. Tune in for equal parts insights and laughs.
Now we’re craving some egg drop soup. Love Social Soup? Subscribe and share!
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Connect with Connor on LinkedIn: linkedin.com/in/connorneikirk/
Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke
Learn more about sōsh! Visit our website and reach out at: getsosh.com
We’ll be back next week with fresh Social Soup!
Michelle talks with Anya Cheng, Founder and CEO of Taelor, a leading men's clothing subscription service that provides personal styling and curated rentals, powered by expert stylists and A.I. tools. A Girls in Tech 40 Under 40 honoree, Anya previously led eCommerce and digital innovation teams at Meta, eBay, Target, and McDonald's.
Anya and Michelle unpack the suitcase on the psychology of the male shopper, A.I. and humans teaming up to deliver effortless style, and how curiosity and persistence led to a 2-million-dollar investment. Anya also shares her journey as an Asian woman navigating Silicon Valley.
Plus: sustainability, representation, and what it really takes to build momentum from scratch!
Enjoying Social Soup? Then be sure to subscribe and share!
Connect with Anya on LinkedIn: linkedin.com/in/anyacheng/
Experience effortless style with rental and personal styling services.
Taelor — Get 25% OFF your first month of men's clothing subscription with code: PODCAST25
Sign up at: https://taelor.style/pages/membership
Armoire — Get 50% OFF your first month of women's clothing subscription with code: ArmoirexTaelor
Sign up at https://www.armoire.style/refer/ArmoirexTaelor
Give the gift of time, convenience, and effortless style. Taelor Gift Cards — Get 10% OFF with code: PODCASTGIFT
Purchase at: https://taelor.style/products/menswear-rental-gift-card
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Learn more about sōsh! Visit our website and reach out at: getsosh.com
Join us next week for more Social Soup!
Michelle chats again with sōsh team member Maggie Golden about the constantly evolving marketing world. They explore current patterns in marketing, rising ad costs, and how the way we use hashtags is changing. A.I. zaps into the conversation, too.
Tune in for their takes on the death of keyword stuffing, the rise of schema SEO markup, and why memes might just be your brand’s secret weapon. Grab your earbuds and get ready for a fun ride through what’s working (and what’s failing) in today’s marketing world. Spoiler: it’s all about being real and a little weird.
Social Soup is meant to be shared! Subscribe and tell your friends about the show.
Connect with Michelle on LinkedIn: linkedin.com/in/michelledattilio
Connect with Maggie on LinkedIn: linkedin.com/in/maggiegoldenmke
Learn more about sōsh! Visit our website and reach out at: getsosh.com
Grab more Social Soup again next time!