In today's episode, I sit down with Thomas Finetto, the head of creative for Instagram for Business—yes, the account with over 20 million followers helping business owners grow on Instagram (@instagramforbusiness). We talk about what it actually takes to win on Instagram today, from the biggest mistakes he sees creators and brands making, to the mindset shift every entrepreneur needs in order to succeed online. Thomas shares why speed and trust are the secret weapons for social teams, and how giving creators more creative freedom is a game-changer for growth. We also get into why reposting content isn’t lazy, it’s smart - and why “letting a post breathe” is one of the worst myths in the game. We break down real examples from brands like Duolingo, Ryanair, and even a donut shop in the UK that went viral by giving their staff the freedom to create content. Plus, Thomas shares overlooked tools like Instagram Close Friends, employee-generated content, and why most people are doing social media competitor research completely wrong. This episode is full of hot takes, behind-the-scenes insight from someone who works at Meta, and tons of actionable advice for anyone using Instagram to grow their business—whether you're a solo creator or running a team.

In today's episode, I sit down with Pat Flynn (@patflynn 106k), an OG in the world of online entrepreneurship and podcasting, to talk about what it really takes to build a thriving audience and business. Pat shares his journey from being laid off as an architect to launching a massively successful online brand, breaking down the principles behind his bestselling book Superfans and his upcoming book Lean Learning. Click HERE to pre-order Lean Learning, today! We dive into why super fans (not just followers) are the key to longterm business success, how to turn casual listeners into die hard supporters, and why most entrepreneurs get stuck consuming instead of doing. Pat also shares his game changing 111 strategy, his framework for focusing on the right information, and the exact steps he used to scale multiple YouTube and Instagram accounts to millions of followers. If you’ve ever struggled with staying focused, getting results from what you’re learning, or building a loyal community around your brand, this episode is for you. Plus, if you’re a Pokémon fan, we nerd out a little on that too. Get ready for a packed conversation with one of the smartest minds in digital business. Pat's other channels:Pat Flynn Youtube: https://www.youtube.com/@patflynnPat Flynn Instagram: https://www.instagram.com/patflynnPat Flynn TikTok: https://www.tiktok.com/@pat_flynn Deep Pocket Monster Youtube: https://www.youtube.com/@deeppocketmonsterDPM Instagram: https://www.instagram.com/deeppocketmonsterofficial/DPM TikTok: https://www.tiktok.com/@deeppocketmonster

In today's episode, we're doing another You Interview Me segment where I answer questions directly from my Instagram DMs. We're covering some of the biggest challenges content creators and entrepreneurs face on social media, including why engagement drops, how to stay organized with content, and whether cold DMing is an effective strategy. I also share my take on the future of live shopping on Instagram and how it could be a game changer for businesses, plus my step-by-step approach to starting an Instagram account from scratch — from optimizing your profile to building a content strategy that drives consistent growth. And before we dive into your questions, I’m also announcing a major shift for the podcast — we’ll be releasing fewer episodes, but we’re going all-in on securing the biggest names in the industry for high-value interviews. If you’ve ever struggled with declining views, figuring out the best way to organize your content, or just getting your Instagram strategy off the ground, this episode is packed with actionable insights to help you take your social media game to the next level.

In today's episode, we dive into the world of print on demand and how entrepreneurs can create and sell physical products without needing massive warehouses or upfront inventory costs. This episode is a little different from our usual focus on digital products, but it's an incredible opportunity for anyone looking to add an extra revenue stream to their online business. Our guest, Adrian Vonarx (@ecomlegendsacademy), is an expert in print on demand and walks us through the four essential steps to launching a successful business in this space. He breaks down how to choose a profitable niche, design products that resonate with your audience, set up a simple yet effective Shopify store, and market your products using social media and email marketing. We also cover how to validate product ideas, the best platforms for research, and the importance of an owned platform like an email list to build long-term success. Adrian shares actionable strategies for beginners, emphasizing that you don’t need a large audience to make this work. He also talks about the power of automation and how print on demand allows you to focus on sales-generating activities while outsourcing fulfillment. If you’ve ever thought about launching a merch line, selling apparel, or testing out a product idea without the risk of traditional inventory, this episode is for you.

In today's episode, I dive into the journey of Ian Grant (@vermontdogtrainer 270k), a dog trainer who transitioned from in-person coaching to launching a successful online course, all while managing life as a parent and business owner. Ian shares his formula for creating viral Instagram reels, with 17 of his videos surpassing 1 million views. He breaks down the strategies that helped him grow his audience and explains why understanding client pain points and documenting real-world moments are key to creating impactful content. We also explore how Ian built his online course, starting with a six-month beta program that evolved into his current three-month "Canines and Culture" program. He discusses the value of running launches, building community, and gathering feedback to continuously improve his offerings. Whether you’re a content creator, entrepreneur, or dog owner, this episode is packed with actionable tips for balancing life, growing a business, and creating meaningful connections through social media.

In today's episode, I’m diving into part three of our Q&A series, where I answer advanced-level questions directly from your Instagram audio submissions. We’ll cover how to strategically use Instagram Stories based on your goals, whether it’s boosting engagement or building trust. I also share my exact 30-day strategy for starting a brand-new Instagram account and how to manage your time effectively when growing your business while juggling a full-time job. You’ll learn my approach to deciding when it’s time to start over with a new Instagram account, the difference between free content and paid offers, and my top strategies for converting non-followers into followers. I also discuss using tools like trial reels to maximize reach and why over-delivering on free content can actually help you grow your business. Whether you're just starting out or looking to take your Instagram game to the next level, this episode is packed with actionable insights you can implement today.

In today's episode, I answer your advanced social media question that you submitted through Instagram! We dive into nuanced strategies for priming your audience before a launch, effectively running ads for an engaged organic audience, and preparing for a potential influx of creators to platforms like Instagram and YouTube in case of a TikTok ban. I also share insights into overcoming challenges as a long-time content creator, managing engagement as your audience grows, and staying passionate about your work. Additionally, I discuss how to strategize content for multiple products, trends to expect in 2025, and the evolving importance of DM automation and creative storytelling in reels. Listen in to get actionable advice and advanced tactics to level up your social media game!

In today's episode, you're interviewing me! I’m answering your questions to wrap up the year with insights and actionable advice for content creators and entrepreneurs. You’ll learn how to navigate algorithm changes during dips in engagement, whether around the holidays or any time of year, and why consistency matters. I also share practical tips for improving SEO by using audience-relevant language and keyword research tools. We dive into strategies for setting fair rates when working with brands, identifying your niche with ease, and reaching non-followers through creative, share-worthy posts. I’ll also walk you through how to create authentic content, maximize Instagram story reach with a simple reset strategy, and tailor your content to different platforms while overcoming fears about posting publicly. Plus, I reveal my predictions for the best-performing content in 2025, discuss how to use DM automation effectively, and offer advice on converting followers into clients by mastering empathy. Whether you’re just starting out or looking to refine your strategy, this episode is packed with real-world tactics to help you grow your online presence.

In today's episode, I speak with Maria, an incredible content creator and pediatric physical therapist (@DeveloBaby 375k). Maria has grown three Instagram accounts, each in a different language, with over 50,000 followers each—her English account alone boasting over 375,000 followers. We dive into how Maria stands out in a crowded niche by sharing evidence-based, practical advice for parents and building trust with her audience. Maria shares her content creation strategies, including her innovative content days, where she films up to 250 clips in one day, and her ability to simplify complex information for her audience. We discuss the importance of understanding your audience’s pain points and how Maria turned the most common challenges she encountered in her clinic into successful online programs, including her bestselling baby sleep program. Maria also opens up about balancing authenticity and professionalism on social media, the challenges of going viral with the wrong audience, and why she believes consistency, genuine enjoyment of the process, and giving value are the keys to success. Whether you're a content creator, entrepreneur, or parent, this episode is packed with actionable insights you won't want to miss!

In today’s episode, I’m joined by Lo (@stanforcreators 100k), the face behind Stan’s social media and someone who’s played a key role in growing the brand’s Instagram to nearly 100,000 followers in just over a year. Lo shares the strategies that helped the account skyrocket, from the importance of adapting content formats to what’s working now on Instagram, like B-roll videos with text and storytelling-driven hooks. We also dive into Lo’s “Rule of Three” method for repurposing ideas into multiple content types, helping creators stay consistent without burning out. Later, I shift gears and ask Lo to guide me through the steps of monetizing on social media, whether you’re brand new, pivoting your niche, or figuring out what digital product to create first. Lo emphasizes starting with your experiences, identifying your audience’s pain points, and testing different ways to serve them, like 1:1 coaching, ebooks, or video courses. This episode is packed with actionable insights for content creators and entrepreneurs looking to grow their audience, streamline their strategies, and start making money online. Don’t forget to check out the Stan for Creators Instagram page, and help them hit that 100K milestone!

In today's episode, we dive into two of the most important strategies for online entrepreneurs: creating multiple streams of income and generating passive income. I’m joined by Amanda Schonberg, owner of Baking for Business (@bakingforbusiness 60k) and a culinary arts graduate with an inspiring journey of resilience and success. Amanda shares how her personal experiences shaped her entrepreneurial path, from managing bakeries to launching her own baking business, and how she transitioned to educating others on how to monetize their unique talents. We explore Amanda’s approach to diversifying income streams, including courses, memberships, templates, and coaching, and how she helps clients identify opportunities to serve their audience in meaningful ways. She emphasizes the importance of starting small, assessing your unique gifts, and building scalable systems that generate income while allowing for personal freedom. Amanda also sheds light on what passive income really means, debunking misconceptions and explaining how to set up systems that work for you. Whether you're just starting out or looking to take your business to the next level, Amanda’s actionable advice and powerful story will inspire you to turn your passion into profit. Don’t miss her tips on overcoming challenges, engaging with your audience, and creating a sustainable business that aligns with your purpose.

In today's episode, I sit down with Nicole Simone , the inspiring founder of Redemption Paws (@redemptionpaws 44k), a Canadian dog rescue organization that has saved over 4,000 dogs since its inception.  We dive into the role of social media in building and growing Redemption Paws, with over 40,000 followers supporting the cause. Nicole discusses the strategies behind crafting authentic, share-worthy content that resonates, from capturing heartfelt stories to showcasing the incredible transformation of these rescued dogs. We also explore the challenges of balancing emotional transparency with uplifting messaging, along with the innovative ways Nicole and her team engage fosters, donors, and volunteers. Whether you’re a dog lover, a social media strategist, or someone seeking inspiration for building a mission-driven brand, this episode is full of valuable insights on consistency, authenticity, and creating lasting impact. Nicole’s journey is a testament to the ripple effect of small actions and the power of social media to drive real change. Make sure to listen to discover how you, too, can turn your passion into a meaningful venture.

In this episode, I sit down with Casey and Megan of Marriage 365, who have built a brand with over half a million followers on Instagram and generated eight unique streams of income. They share their journey from the early days of their business, which started as a mission to help couples, to their current success, including their app, books, and membership services. Casey and Megan provide insight into the slow-and-steady growth of their brand and how they've diversified their income through various online resources. We dive into their content creation process, including how they stay consistent, come up with relatable ideas, and use vulnerability to connect with their audience. They also discuss how they’ve built a loyal community and the importance of understanding your audience. Finally, Casey and Megan offer valuable advice on monetizing a social media following and the challenges of balancing free content with paid offerings. This episode is packed with practical tips for anyone looking to build a sustainable business on Instagram. Podcast Instagram Marriage365 Instagram Marriage 365 book   

In today's episode, I have an incredible conversation with Aimee (@utahtransportation 147k), the social media manager for the Utah Department of Transportation. We dive into how her team transformed a typically mundane and often frustrating topic—road closures and construction—into a viral, share-worthy social media presence. Aimee breaks down the five key types of shareable content that drive engagement, explains the importance of relatability and humor in creating content, and shares her strategy for leveraging memes, timely trends, and audience insights to educate and entertain. She also talks about overcoming leadership concerns about professionalism and provides actionable tips for content creators looking to connect with their audience and build trust, no matter their niche. Even if you're not a social media manager, this episode is still jam packed with actionable advice for ALL creators - so don't miss it!

In today's episode, I talk with Helen (@frownies 300k), a content creator and key player at Frownies, a family-owned brand with a unique history dating back to 1889. Frownies, known as the original wrinkle patches, offers natural alternatives to Botox and has gained a significant following on both Instagram and TikTok. Helen shares how she transformed Frownies’ online presence, growing it from just a few thousand followers to nearly 300,000 on each platform. Helen discusses the strategies behind building a brand without relying on her personal identity, instead crafting a relatable brand persona and community. We dive into how she uses social media for more than just sales, emphasizing the importance of creating genuine connections through DMs and comments. Helen also explains her approach to managing different content styles across Instagram and TikTok, the impact of viral videos on brand visibility, and the role of community engagement in sustaining audience loyalty. Whether you’re building a business brand or personal brand, Helen’s insights on nurturing community and creating a trustworthy, likable presence are invaluable for anyone looking to grow authentically on social media.

In today's episode, I sit down with Dr. Tracy Dalgleish (@drtracyd 435k), a therapist, mental health expert, and podcast host with over 400,000 followers on Instagram. Although she’s not your typical social media guru, Dr. Tracy offers valuable insights into maintaining mental health and setting boundaries on social platforms. We dive into her journey from being advised to avoid social media altogether to sharing her expertise on relationships, parenting, and overcoming perfectionism online. Dr. Tracy also discusses the power of syncing content creation with one’s hormonal cycle and the benefits of cycle-based planning for women. She shares practical strategies for building an authentic community, including the importance of consistency, addressing controversial topics, and knowing when to draw the line between personal and professional life. Whether you’re interested in mental wellness, content creation, or navigating life as a busy professional, this episode is packed with inspiration and practical advice.

In today’s episode, I’m joined by Kelly Leardon (@walk_like_warriors 1k), a business coach who recently hit nearly $30,000 in revenue with under 1,000 Instagram followers. Kelly proves that a massive following isn’t necessary for big sales and shares the strategies she used to launch her group program successfully. We dive into her step-by-step process, including her pre-launch seeding tactics, the role of consistency in her Instagram Stories, and how she builds trust with her audience. Kelly also shares how she uses testimonials effectively, nurtures her community through authentic engagement, and offers advice for building a strong business without going viral. This episode is packed with insights on how small accounts can drive high revenue by leaning into authenticity, knowing their audience, and focusing on results over follower count.

In today's episode, I chat with Kristen Coffield (@kristencoffield 170k), a coach and successful content creator in the niche of active grandparenting. Kristen has grown her Instagram following to over 150,000 by attracting women aged 50 and above. We explore how she’s built her online business, grown her email list, and transformed her passion into a thriving brand. Kristen shares her inspiring story of consistency, trial and error, and finding her niche after ten years on the platform. We dive into her effective selling strategies, discuss the importance of niching down, and her journey to monetizing her content even before reaching a massive audience. Kristen also gives valuable insights into creating content that resonates with her demographic and building authentic connections on Instagram. This episode is packed with practical tips for anyone looking to grow their business, especially for those over 50 who may feel hesitant about social media. Kristen’s approach is a masterclass in leveraging Instagram to build a loyal community and a successful online empire. Links to everything mentioned: Hydration: https://theculinarycure.com/newsletter/Book: https://theculinarycure.com/book/Website: https://theculinarycure.com/Media: https://theculinarycure.com/media-kit/

In today's episode, I sit down with Tam Milledge, an inspiring teacherpreneur who's built a thriving online business while navigating the ups and downs of content creation. Tam shares her unique journey of steady growth on Instagram, amassing over 100,000 followers without ever going viral. We dive into the strategies that have been key to her success, including the power of consistency and how she leverages DM automation to boost engagement and build her email list. Tam also opens up about the challenges of balancing content creation with a full-time teaching job before transitioning to running her business full-time. We explore how she and her husband teamed up to create a membership platform for teachers, offering resources and tools to help them succeed in the classroom. She talks about how this membership model provides reoccurring revenue and has allowed her to scale her business while maintaining a work-life balance. From insights on monetizing a niche to tips on repurposing content, Tam’s journey is full of actionable takeaways for anyone looking to build a sustainable business on social media. Stick around to the end, where Tam drops some wisdom for those feeling stuck or overwhelmed with their own content journey. Tam’s instagram https://www.instagram.com/mrslearningbee   Tam’s Website https://mrslearningbee.com/   The Hive:  https://hive.mrslearningbee.com

In today's episode, I have a fantastic conversation with Heather (@thefairytalefoodie 115k). Heather has built an impressive following of over 100,000 by creating whimsical, themed “dinner and a movie” nights, often inspired by Disney. We dive deep into her journey, from experimenting with different content to finding her niche that combines elaborate themed meals with a dash of magic. We discuss how she broke out of a plateau and skyrocketed her follower count by adding new elements to her content, including cocktail recipes inspired by Disney characters. Heather explains her unique content strategy, which allows her to stay months ahead of schedule, and how she keeps her audience engaged by playing guessing games about the themed recipes she creates. She also shares her approach to monetization, specifically how she’s made her digital cookbooks a major income source. Heather details her experience using Facebook ads to drive sales and how it gave her the freedom to be creative on Instagram without relying solely on organic growth. Stick around to the end, where Heather offers some empowering advice for anyone nervous about what friends and family think when they’re starting their own journey in content creation.