Why I created my social media marketing agency

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Social Media Marketing Conversation

Justin Holt

4 episodes

4 days ago

The Social Media Marketing Conversation is an interactive podcast about Social Media Marketing and running a Social Media Marketing Agency. Send us your questions and we answer them on our show.

Marketing

Business

RSS

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The Social Media Marketing Conversation is an interactive podcast about Social Media Marketing and running a Social Media Marketing Agency. Send us your questions and we answer them on our show.

Marketing

Business

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Why I created my social media marketing agency

Social Media Marketing Conversation

18 minutes 27 seconds

6 years ago

Why I created my social media marketing agency

This episode we talk about why I created my Social Media Marketing Agency

Podcast

House keeping

Thank the new listeners
Anchor FM
Voice messages
Include your information where people can find you
www.justholt.com/podcast

Todays Topic

Why I started my Social Media Marketing Agency

I have been doing facebook ads for my own projects and previous marketing jobs
Noticed no local businesses using Facebook Ads
Knew that if I ran facebook ads I could help them get more leads/customers

The research

98% of all local companies were not using a facebook pixel or facebook ads
94% of Canadians use Social media
Canadians are the most active
75% of Canadians are comfortable with shopping online
64% of Canadians prefer to shop online
The numbers don’t lie

Techniques I use

Proper ad budget
Depending on the business highly target pay per click or lead generation
Why does lead generation work so well?
Creating landing pages for customers
Building mailing lists

Things I don’t waste my time on

Organic posts if I have to do this I out source

How I prospect and approach

Look for local businesses and use the chamber of commerce and linked in to find owners name.
Check the website for a Facebook Pixel / SSL certificates
Video out reach offering to fix this for them for free if they have 15 minutes to sit down and learn about what my businesses does and how it can help them

Businesses I target

Restaurants (sit down)
Landscaping ( A lot of them do snow removal during winter)
Specialty retailers (fine foods, import foods or niche stores)

My goals when I started

5 Clients in first quarter of business
10 Clients in the first year

How I can work with 10 clients and not get over loaded?

Just managing PPC ads and optimizing Facebook Business Page
Being time efficient
Once ads manager is optimized I only have to check once or twice week
When new client starts every day for 30 days to make sure ads are optimizing correctly

How I feel about the Social Media Marketing Landscape

Disappointed with the contrapanures getting into it
They spend more time selling courses then helping businesses
They don’t teach proper technique just tell you how to get clients but then what?