Authenticity marketing is a must nowadays for most businesses promoting themselves on social media. However, in the wake of scandals surrounding famous influencers and social media gurus, is it still possible to trust individuals whose ultimate goal is to make a profit? Have authenticity and vulnerability been deployed as marketing tools too much, to the point that they are no longer effective?
In this episode, I talk about authenticity marketing, what it is, how it has been used and how we, as conscientious small business owners and artists can approach this matter differently.
Join me for an in-depth discussion about values, marketing and branding, and hop on the social media struggle bus.
The recent protests in the Black Lives Matter movement have led many people to start talking about racial inequality for the first time on social media and other public forums. It seems the conversation has never been quite as open as now. While this is an incredibly positive shift, it is also important to question whether Facebook and other social media platforms are the absolute best forum to hold nuanced conversations between allies and black communities. In this episode, I talk about my struggles with holding vulnerable conversations around inclusivity and racial justice on a very public platform like Facebook, with its problematic algorithm and values.
What is the compounded effect of constantly generating social media content for the creative mind? In this week's episode, I explore the insidiousness of social media mindset and how it affects the creative process.