When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful. This one’s for anyone who wants t...
All content for So Worth It is the property of Jackie Ellis and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful. This one’s for anyone who wants t...
When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful. This one’s for anyone who wants t...
If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform. She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winning “cast” of ad messages that teach Meta who your ideal buyer is. You’ll Learn The old way vs...
Do you ever feel like if you can just figure out a few more things your business would just run smoothly? Like there's a system that's missing... and offer you could improve... or a team member you need to hire that would just fix it all? In this episode Jackie is sharing how she thought that too (kind of). But over the years, she’s realized business isn’t static. It’s constantly shifting, changing and growing like a leaving breathing thing. Jackie unpacks how this mindset shift transformed t...
In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal. Through personal stories, client experiences, and even a Milwaukee hotel mishap, Jackie illustrates why exce...
Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question. In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in. The twist? Her ads were actually performing incredibly well — getting leads for under $2 in an industry where $7–$10 is the norm. So where was the disconnect? It wasn’t the ads. It was what happene...
Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer? In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what’s really happening behind the scenes, and how to turn it into an advantage. You’ll learn why your messaging now does the heavy lifting, how Facebook’s “...
Stepping away from your business can spark fresh ideas—but not every idea deserves your time. In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often disguises itself as quitting, how every new project can drain profitability, and why the hard, unsexy “valley” is actually where the magic happens. Plus, Jackie shares a personal story about a tshirt shop rebrand—and the surprising lesson it holds for every entrepreneur. If you...
Every summer around July 30th, Jackie records a deeply personal episode to mark the anniversary of the day that changed her life—a heart attack at just 34 years old. But this year’s reflection hits different. In this raw episode, Jackie shares the story of what really happened that day, how it rocked her to the core, and how her understanding of success, stress, and self-worth has evolved nearly a decade later. From cardiac rehab to career pivots, from perfectionism to peace, this episode is ...
Episode Description/Show Notes: In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a Story-Driven Website that Turns Visitors into Clients. Kris shares the behind-the-scenes of writing the book, her proprietary framework for simplifying your website and messaging, and why your story is the key to more clients, less overwhelm, and better marketing results. Whether you're a service pr...
Episode Description/Show Notes: If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience. In this episode, I sit down with branding and messaging strategist Amanda Burg, of Liberty Type, to explore what it truly means to be seen, trusted, and chosen—and why that distinction matters far more than simply being liked. Amanda challenges the traditio...
If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you. I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand. We’re talking: What a trademark actually is (and what it isn’t)Why even small businesses should think about trademarkingThe difference between TM, ®, and copyright symbols (finally, s...
This one’s not just a podcast episode—it’s a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry. In this Summer Sales Booster session, Jackie shares the exact 3-part ad strategy that helps you boost your leads and sales all summer long—without chaining yourself to your laptop. You’ll learn: The 3 ad campaigns I recommend for every businessWhy waiting to run ads until things are slow is a losing strategyThe momentum lesson I le...
Today's episode straight from my heart to yours. If you're feeling stuck, thinking about pivoting or creating a new offer because maybe it just feels hard right now, this is is for you. This episode is a messy-action-style heart-to-heart on why your message still matters—and why you need to say it again. And again. And again. Here's just some of the things I'm talking about today: Why creating something new might not be the answerWhat to do when your offer is solid but it's not selling&...
What if selling could feel good? In this powerful and refreshingly honest conversation, I sit down with Macy McNeely, CEO and co-founder of The Salesgirls, to talk about redefining what it means to sell online. We dive into the real reasons your offer might not be converting (hint: it’s not the price), why conversations—not just copy—move people to action, and the science of what actually makes someone buy. If you've ever felt turned off by bro marketing or wondered why your audience is...
Summer gets a bad rap in business — but I’m here to tell you, the so-called “summer slump” is a myth. In today’s episode, we’re flipping the narrative. Because the truth is: buyers don’t disappear in the summer — business owners do. This is your chance to get ahead while everyone else is checked out. To build a system that keeps bringing in leads while you’re road-tripping, concert-hopping, and finally taking a break. I’m breaking down why summer is the perfect time to get your funnel and ads...
Have you ever felt like you're meant for something more, but you just can't figure out what? Maybe you ask yourself -- Is this it? Am I really meant to keep doing this forever? Should I be building something bigger? That's where I found myself last year. Stuck and trying to figure out what to do next. In this episode, I’m sharing how I changed my perspective and my business — and why I’ve made the decision to retire multiple programs this year so I can go all-in on the work that t...
If you're in a season of growth in your business, this episode is for you. If you're feeling stuck right now and feel like growth is impossible, this episode is for you too. Today I'm sharing my takeaways from one of my all time favorite business books, "10X Is Easier Than 2X." Grab your big goals and tune in to learn how to make them happen without hustling yourself into the ground. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about th...
There's this buzz phrase floating around the online course and coaching space right now. Everyone's talking about a 'trust recession'. This episode is all about my take on what's really going on, how we got here, and how to overcome it. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ✅ Check out our most popular services >> soworthit.co ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The...
Ever stare at the “Publish” button on your Facebook ad and suddenly feel like you’re about to jump off a cliff… with your wallet? Been there. 🙋♀️ In this episode, I’m sharing a slightly spicy take on what’s really holding you back from running ads — and why that fear might be costing you more than just a few bucks. You’ll learn: Why “wasted” ad spend might be the smartest money you spend this monthThe one ad metric that tells you everything you need to knowHow Facebook ads give you mor...
Real talk -- Are you celebrating success in your life and biz? In this episode I'm talking about my struggle to celebrate wins, let go of perfectionism, and set realistic expectations for myself and my team. This episode is outside the norm of "tactical" marketing as I share my journey of growth and the challenges of different phases of my business. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ✅ Check out our most popular services >> soworthit....
When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful. This one’s for anyone who wants t...
