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SMArketing
University of Rochester's Simon Business School Marketing Association
15 episodes
3 days ago
SMArketing is a podcast hosted by the University of Rochester's Simon Business School Marketing Association. The podcast provides an in depth look at the school's esteemed marketing alumni.
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Marketing
Business
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All content for SMArketing is the property of University of Rochester's Simon Business School Marketing Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
SMArketing is a podcast hosted by the University of Rochester's Simon Business School Marketing Association. The podcast provides an in depth look at the school's esteemed marketing alumni.
Show more...
Marketing
Business
Episodes (15/15)
SMArketing
Mike Alcazaren: Senior Product Manager @ Amazon

Mike Alcazaren Class of 19' is many things. An entrepreneur, a product manager, a mechanical engineer, a podcast host, a great guy, a storyteller, and most of all, a Simon alum. He talks about his role at Amazon and how the lessons he learned from Simon are still important in this data-driven world. This episode is packed full of great anecdotes, and if you want to hear more of Mike talk (why wouldn’t you?) go and listen to his incredible Podcast called - Product, Explained – a show that dives into the companies, history, and strategy behind popular tech products.

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4 years ago
29 minutes 44 seconds

SMArketing
Crystal Thompson: Senior Manager, Insights @ Target

Crystal Thompson Class of 20’ is the reason we are all here listening to this podcast. She had a vision of connecting students to alumni and luckily for us, she made it happen. Now as a Senior Manager of Insight at Target, she finds herself back in the space she has always loved, retail. There are many lessons within this episode, but one that I love the most, that Crystal exemplifies in every part of her being, is never giving up on yourself. Crystal takes us through her incredible journey to Simon, her internship process, and how treating every first conversation led her to her incredibly cool current role at Target.

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4 years ago
30 minutes 33 seconds

SMArketing
Jean Ryan: Senior Director, Brand Strategy & Design @ Daymon

Jean Ryan Class of 13, walks us through the fascinating work behind private label brand strategy. She talks about the transformation of the private brand from just a cheaper alternative of nationally known products, to having their own qualities, identities, strategy, consumer trust, and how that ultimately culminates to meeting consumer needs.

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4 years ago
29 minutes 17 seconds

SMArketing
Josh Rosen: Group Leader, Ecommerce & Digital Marketing @ Church & Dwight Co

Joshua Rosen Class of 08’ and current Group Leader, Ecommerce & Digital Marketer at Church & Dwight Co. Joshua drops some major gems in this episode about the realities of the modern Brand Marketing role, and leaves us with some key insights and advice to current MBA Marketing students.

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4 years ago
31 minutes 1 second

SMArketing
Joe Bell: Marketing Manager @ MGK

Joe Bell Class of 16', cyclist, rock climber and underdog supporter. In this episode Joe, the current Marketing Manager for MGK, talks to what it is like working as a Marketing Manager in a B2B business and how he navigates wearing different hats, from marketing research, to pricing, to forecasting, to new product development and so much more.

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4 years ago
21 minutes 59 seconds

SMArketing
Fuat Koro: VP Head of Corporate Strategy & Innovation @ Bose

Fuat Koro sheds some light as to why the intersection between technology and business is so fascinating and important, and why this focus led him back to pursue his MBA at Simon. Fuat explains his past career working for GM within R&D, to transitioning to Bose and lends some further knowledge into what Simon MBA courses he believes are still invaluable in today’s modern working world.

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4 years ago
27 minutes 15 seconds

SMArketing
Elliott Fletcher: Associate Brand Manager @ TracFone Wireless

Elliott Fletcher Class of 17’ started off working in the music industry before deciding to go after his MBA to focus on Marketing and Brand Management at the Simon Business School. In this episode he explores this transition from working for Sony Music Entertainment to navigating the MBA experience, and ultimately ending up as the Associate Brand Manager for TracFone Wireless.

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4 years ago
20 minutes 32 seconds

SMArketing
Ben Johnson: Retail Leadership Development Program, Sr. Instock Manager @ Amazon

Ben Johnson Class of '20 went from Level 1 Sommelier to Sr. Instock Manager. Ben explores his unique journey towards business school, and how he navigated his way towards working for Kimberly Clark to eventually becoming Amazon's Senior Instock Manager. 

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4 years ago
36 minutes 9 seconds

SMArketing
Jim Prinzi: Former CMO @ Monro, Current Simon Professor

Jim Prinzi gives a lively and unique interview through his path that started at Simon in the 80s and finishes back here at Simon today- with incredible experiences in between his times at Simon. Jim is gracious with his time and expertise and is a wealth of marketing knowledge!

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4 years ago
27 minutes 38 seconds

SMArketing
Dean Mitch Lovett: Senior Associate Dean of Education and Innovation @ Simon Business School, University of Rochester

If you've listened to any of our other episodes you have most certainly heard former students singing Mitch's praises- we thought it was only fitting that we had him as a guest! Learn more about Mitch's journey from a triple major undergrad to Boise to Duke and finally here to Rochester. We take a journey through his very interesting path and get to know the man behind everyone's favorite courses. 

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4 years ago
26 minutes 29 seconds

SMArketing
David Pearlroth: Marketing Procurement Manager @ SimpliSafe

David Pearlroth '20S is forging his own path in a position created just for him at SimpliSafe! He tells us about his journey at Simon as a former SMA President, and the data driven marketing he does now at SimpliSafe.

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4 years ago
23 minutes 51 seconds

SMArketing
Sarah Spoto: Product Marketing Manager @ Cadillac

We recorded this episode with Sarah last spring and we're excited to share it with you! Sarah has a wildly interesting career path that has led her to Cadillac, where she presently focuses on electric vehicles. 

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4 years ago
24 minutes 52 seconds

SMArketing
Black Voices in Marketing: A Simon Marketing Association and Simon Black Student Alliance

Please enjoy this special Black History Month episode featuring Charles Johnson S'14, Brittany Galloway, and Maegan Moguel. We are so pleased to offer you this special episode

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4 years ago
53 minutes 19 seconds

SMArketing
Leire Bascaran: Co-Founder, Chief of Strategy @ Helen & Gertrude

Listen in as Leire Bascaran, a 2014 graduate, takes us on an incredible journey through her career- culminating in her being co-founder of an amazing woman led full service digital media agency right here in Rochester, NY. 

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4 years ago
23 minutes 44 seconds

SMArketing
Pablo de Rosas: Large Enterprise Relationship Manager @ LinkedIn

Welcome to our FIRST episode of SMArketing! We are joined by Pablo de Rosas, a 2012 Simon graduate and former Simon Marketing Association President. He takes us through his career and time at Simon, and digs into his current role at LinkedIn.

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4 years ago
34 minutes 34 seconds

SMArketing
SMArketing is a podcast hosted by the University of Rochester's Simon Business School Marketing Association. The podcast provides an in depth look at the school's esteemed marketing alumni.