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Small Business Marketing
Small Biz Marketing
19 episodes
1 month ago
Send us a text Most small business owners never think about how they’ll exit their business until it’s too late. But having an exit strategy isn't just for big companies or people planning to sell. It’s a smart move that shapes every decision you make today. In this episode, marketing strategist Prati Kaufman breaks down why your business needs an exit plan right from the start. She explains how it helps you grow with purpose, market more effectively, and increase the value of what you are b...
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Marketing
Education,
Business,
Entrepreneurship
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All content for Small Business Marketing is the property of Small Biz Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Most small business owners never think about how they’ll exit their business until it’s too late. But having an exit strategy isn't just for big companies or people planning to sell. It’s a smart move that shapes every decision you make today. In this episode, marketing strategist Prati Kaufman breaks down why your business needs an exit plan right from the start. She explains how it helps you grow with purpose, market more effectively, and increase the value of what you are b...
Show more...
Marketing
Education,
Business,
Entrepreneurship
Episodes (16/19)
Small Business Marketing
Why Boring Messaging Works As A Best Marketing Strategy? - Prati Kaufman |
Send us a text Most small businesses think they need fancy logos, viral ads, or complex messaging to stand out. But the biggest brands in the world - like McDonald’s, Dove, and Tiffany & Co., keep it simple. And that’s exactly why they win. In this episode, we talk about: - The biggest mistake small businesses make: trying to be too creative - Why repetition and consistency make a brand stronger - Examples of brands that succeed by keeping things simple ...
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1 day ago
6 minutes

Small Business Marketing
Why Viral Marketing Strategy is Overrated? | Prati Kaufman | Small Business Marketing
Send us a text We hear about businesses going viral all the time. But is that really the goal? In this episode, we talk about why small businesses shouldn’t focus on chasing trends and quick spikes in attention. Viral success can bring a flood of visitors, but most of them won’t turn into loyal customers. Instead, we’ll explore how businesses that focus on long-term relationships and strong communities see real, lasting growth. You will learn: Why viral moments often don’t lead to sustainab...
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3 weeks ago
10 minutes

Small Business Marketing
How To Build A Very Strong Financial Foundation For Business Success with Jaye Subramanian- CPA, CA, Founder- Consult Vera
Send us a text A thriving business isn’t just about great ideas, it’s about financial discipline, strategic planning, and smart decision-making. In this episode, I had a pleasure to talk with Jaye Subramanian - CPA, CA & Founder- Consult Vera, an expert in business finance, to break down the key steps entrepreneurs need to take to build a strong financial foundation that supports long-term growth. We covered following broad topics: - Introduction to Financial Myths In Business - Understa...
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1 month ago
31 minutes

Small Business Marketing
How to scale your business with existing customer with Prati Kaufman
Send us a text Most businesses focus so much on acquiring new customers that they forget the goldmine sitting right in front of them—their existing customers. Growth doesn’t always mean chasing new leads; sometimes, it’s about deepening the relationships you already have. In this episode, we scrabble around into the Power of One Customer—how a single satisfied customer can open doors to exponential growth. We break down what it truly means to build loyalty, strengthen relationships, and crea...
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1 month ago
7 minutes

Small Business Marketing
How To Build A High Converting Marketing Funnel with Prati Kaufman
Send us a text Struggling to convert leads into paying customers? A high-converting marketing funnel is the backbone of any successful business, helping you attract the right audience, nurture leads, and drive consistent sales. In this video, I'll walk you through the exact process of building a results-driven sales funnel that works on autopilot. What you will learn: - Understanding the marketing funnel - Engagement strategies in the funnel - Converting leads into customers Do let me know ...
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1 month ago
7 minutes

Small Business Marketing
What Common Marketing Mistake Do to Your Business Growth with Prati Kaufman
Send us a text Ever wondered why your marketing isn’t working? The answer lies in truly understanding your audience and aligning your efforts with their needs. Join Prati Kaufman in this episode of Small Biz Marketing as she dives into what common marketing mistake do to your business growth and how knowing your ideal customer can transform your approach. Discover the power of niche marketing, creating meaningful connections, and practical strategies to align your efforts with your busines...
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1 month ago
7 minutes

Small Business Marketing
How to use Artificial Intelligence in Business For 10x Growth with Tammy Ferris, CEO - FounderShare
Send us a text In this episode, we sit down with an inspiring guest, Tammy Ferris - Founder & CEO- FounderShare, who shares how small businesses can use Artificial Intelligence to thrive in today’s fast-paced world. We share practical ways to use AI tools to simplify your workload, save time, and grow your business without breaking the bank. From automating repetitive tasks to staying ahead of your competition, our guest breaks down simple, actionable steps for small business owne...
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2 months ago
39 minutes

Small Business Marketing
How To Create Marketing That Drives Sales? | Prati Kaufman | Small Business Marketing
Send us a text Struggling to turn marketing into real sales? In this episode, Prati Kaufman break down simple, effective strategies to help you align your marketing efforts with sales goals. Whether you are a small business owner or marketer, these tips will get your audience clicking and buying! The Key Talking Points: - The Essence of Marketing & Sales - How To Build Trust Through Marketing - Key Goals & Practical Strategies For Marketing Connect with us: Website: https://smallbiz...
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2 months ago
12 minutes

Small Business Marketing
Top Marketing Trends For 2025 Feat Prati Kaufman
Send us a text Tired of hopping on marketing strategies which don’t work? On this episode, Prati Kaufman reveals top 3 marketing trends for 2025 along with one BONUS TIP one can use in their business to drive growth. Discover how AI and voice search are reshaping marketing, why authenticity matters more than ever, and how live shopping can give eCommerce owners an edge. She shares real-world examples of how her approach has led to significant results with her small business owner clients, h...
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3 months ago
10 minutes

Small Business Marketing
Common Branding Mistakes To Avoid When Growing Small Business Ft. Barb Pritchard
Send us a text In this episode of Small Biz Marketing, Prati Kaufman sits down with Barb Pritchard, the creative force behind Infinity Brand Design, to explore the art of building a strong, soulful brand. Barb shares common branding mistakes, the importance of a cohesive visual identity, and the true cost of not having a solid brand foundation. From understanding branding essentials to crafting a step-by-step brand-building process, this episode is packed with actionable insights for soul-l...
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3 months ago
36 minutes

Small Business Marketing
How to tackle imposter syndrome while growing your small business?
Send us a text Ever wondered how to silence the inner voice telling you you're not good enough? The answer lies in understanding and overcoming imposter syndrome. Join Prati Kaufman in this episode of Small Biz Marketing as she explores how to tackle self-doubt, reframe limiting beliefs, and embrace growth through mistakes. Discover why imposter syndrome is more common than you think and how shifting your mindset can unlock new opportunities for success. Whether you’re a small busines...
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3 months ago
7 minutes

Small Business Marketing
One Marketing Tactic: Short on Money, Big on Time
Send us a text Networking isn’t just about meeting people—it’s about building purposeful connections. In this episode of Small Business Marketing, Prati Kaufman dives into networking—an essential marketing tactic for small business owners on a tight budget but with time to invest. Learn how to maximize your efforts by setting clear networking goals, crafting a compelling pitch, and identifying the right opportunities. Plus, discover why following up is the secret to turning connections into...
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4 months ago
10 minutes

Small Business Marketing
Marketing Foundations for Small Businesses with Neha Govil - Leadership Coach & Strategic Facilitator
Send us a text In this episode of Small Biz Marketing, Prati Kaufman and Neha Govil discuss key elements of creating an effective marketing strategy. From shifting your mindset to finding clarity, understanding your “why,” and creating a roadmap for success, Prati and Neha break down essential steps which every small business owner must apply to scale their business. They explore metrics that truly matter, like values-driven marketing, and the benefits of collaboration and outsourcing. Plus...
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4 months ago
31 minutes

Small Business Marketing
Difference Between Branding, Marketing and Sales
Send us a text Ever wondered how to turn casual browsers into die-hard fans of your business? The answer lies in the powerful trio of branding, marketing, and sales. This can only happen when you understand when you can spot the difference between these three and effectively use your understanding to grow your small business. Join Prati Kaufman on this episode of Small Biz Marketing as she demystifies these essential concepts and provides actionable tips to help you: Build a brand people l...
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5 months ago
4 minutes

Small Business Marketing
What Is Marketing And How To Build A Strong Foundation?
Send us a text Marketing isn’t just about selling—it’s about purpose. Prati Kaufman explains how to build a marketing foundation that aligns with your business’s why, by setting goals, listening to customers, and creating offers that resonate. This episode helps you build an authentic connection success. Tune in to learn what marketing is and how you can lay a strong foundation as a small business owner. Did you hear something you liked on this episode or another? Do you have a question yo...
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5 months ago
5 minutes

Small Business Marketing
Trailer: Small Business Marketing
Send us a text A podcast for small business owners navigating marketing. Host Prati Kaufman shares 25 years of experience and practical strategies to simplify marketing, grow on a budget, and keep the right mindset. Whether starting out or scaling, you'll get actionable tips to make marketing stress-free. Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, YouTube, RSS. Social Details WebsiteLinkedInInstagramYouTubeinfo@smallbizmarketing.agency
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5 months ago
1 minute

Small Business Marketing
Send us a text Most small business owners never think about how they’ll exit their business until it’s too late. But having an exit strategy isn't just for big companies or people planning to sell. It’s a smart move that shapes every decision you make today. In this episode, marketing strategist Prati Kaufman breaks down why your business needs an exit plan right from the start. She explains how it helps you grow with purpose, market more effectively, and increase the value of what you are b...