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Small Business Marketing
Matthew Lucci
24 episodes
2 days ago
The perfect podcast for entrepreneurs to learn marketing for their small businesses. This weekly podcast provides tips, tricks, and proven strategies for marketing your startup or small business. Hosted by Matthew Lucci, the president of Xtemp Consulting, a Dallas-based marketing firm for small businesses.
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Marketing
Business
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All content for Small Business Marketing is the property of Matthew Lucci and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The perfect podcast for entrepreneurs to learn marketing for their small businesses. This weekly podcast provides tips, tricks, and proven strategies for marketing your startup or small business. Hosted by Matthew Lucci, the president of Xtemp Consulting, a Dallas-based marketing firm for small businesses.
Show more...
Marketing
Business
Episodes (20/24)
Small Business Marketing
Engaging with LinkedIn

In this episode, we discuss how to use LinkedIn for your business. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com



The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/



Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
10 minutes 20 seconds

Small Business Marketing
Short and Tweet - Twitter for Business

In this episode, we discuss the three I's of engaging your audience on Twitter - Interact, be Interesting, and be Informative. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com



The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/



Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
7 minutes 24 seconds

Small Business Marketing
Influencing with Instagram

In this episode, we discuss the three C's of content marketing on Instagram - Creativity, Consistency, and a Call to Action. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com



The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/



Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

Show more...
4 years ago
11 minutes 15 seconds

Small Business Marketing
Easy Facebook Marketing

In this episode, we talk about Facebook marketing, some tips and best practices, as well as an overview of setting up ads in the Ad Center. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com

The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/

Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
13 minutes 46 seconds

Small Business Marketing
Organic vs Paid Outreach

We're back for Season 3! In this episode, we discuss the differences between organic and paid outreach on social media. We go over some of the advantages of each and their drawbacks. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com


The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/


Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

Show more...
4 years ago
10 minutes 10 seconds

Small Business Marketing
Swag Marketing - A Brief Overview

In this short episode, we talk about using branded merch to increase brand awareness. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com

The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/

Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
5 minutes 37 seconds

Small Business Marketing
Email Marketing - Newsletters and Coupons

In this episode, we discuss how to write a great email newsletter and market your business. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com

The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/

Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
15 minutes 35 seconds

Small Business Marketing
Coupons, Contests, and Giveaways

In this episode, we discuss a few ideas for how to use coupons, contests, and giveaways to generate sales for your company. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com

The Small Business Marketing Podcast was named one of the Top 25 Small Business Marketing Podcasts by Feedspot! Check out the full list here: https://blog.feedspot.com/small_business_marketing_podcasts/

Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
7 minutes 19 seconds

Small Business Marketing
Content Marketing 101

In this episode, we discuss how to create great content for your marketing strategy. Content marketing drives interest in your products and services to help you convert potential customers into leads and then into paying customers. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com





Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
11 minutes 31 seconds

Small Business Marketing
An Expert in Your Field - Using Speaking Engagements to Boost Your Marketing

In this episode, we discuss how to use speaking engagements to position yourself as an expert in your field. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com





Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
8 minutes 39 seconds

Small Business Marketing
The Cold Approach - Cold Calling that Works

In this episode, we discuss cod calling and how to write a great cold-call script that will engage potential customers. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com





Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
13 minutes 21 seconds

Small Business Marketing
Networking for Entrepreneurs

In this episode, we discuss networking for entrepreneurs, and how mutual referrals can grow your business. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com





Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
9 minutes 8 seconds

Small Business Marketing
Engaging the Community

In this episode, we discuss how to engage your community through sponsorships and community service. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com





Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business. Let us know how you've been engaging your community by tweeting us!

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4 years ago
6 minutes 28 seconds

Small Business Marketing
Personal Marketing - The Art of the Pitch

In this episode, we discuss how to write an elevator pitch for your small business. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com





Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
9 minutes 11 seconds

Small Business Marketing
How to Revise Your Marketing Plan

In this episode, we discuss how to know when your marketing plan needs to be revised, and the basic approach to fixing issues when they come up. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com


Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
9 minutes 41 seconds

Small Business Marketing
Is Your Marketing Working? Using KPIs to track your progress.

In this episode, we discuss Key Performance Indicators (KPIs) for your marketing efforts. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com




How to set SMART goals:

https://www.xtempconsulting.com/podcast/episode/1f014e09/setting-smart-goals-for-your-business

https://open.spotify.com/episode/3LkAelir74RpoU1XzPZe8L?si=3h3HSS1dRharoPuyeUpfdQ


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4 years ago
7 minutes 57 seconds

Small Business Marketing
The 5 Marketing Channels to use in 2021

In this episode, we discuss the five marketing channels to use in 2021. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com


Avoid common website mistakes by checking out our blog article: 

https://www.xtempconsulting.com/post/8-must-avoid-websites-mistakes-all-small-business-owners-make


Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
16 minutes 44 seconds

Small Business Marketing
The 5 Stage Sales Process

In this episode, we discuss the five stages of the sales process to convert leads into customers. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com

Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
8 minutes 32 seconds

Small Business Marketing
What is Marketing Segmentation?

In this episode, we discuss how to find your target market through marketing segmentation. More information can be found at https://www.xtempconsulting.com/ or by emailing info@xtempconsulting.com




Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

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4 years ago
15 minutes 57 seconds

Small Business Marketing
Unique Selling Points

In this episode, we discuss how to identify and market your unique selling point. More information can be found at https://www.xtempconsulting.com/post/how-to-identify-your-unique-selling-point


Follow @XtempConsulting on Facebook, Instagram, Twitter and LinkedIn for more resources to help you market your small business.

Show more...
5 years ago
9 minutes 52 seconds

Small Business Marketing
The perfect podcast for entrepreneurs to learn marketing for their small businesses. This weekly podcast provides tips, tricks, and proven strategies for marketing your startup or small business. Hosted by Matthew Lucci, the president of Xtemp Consulting, a Dallas-based marketing firm for small businesses.