Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/c0/ae/04/c0ae0457-913d-27ca-c3d7-4890c478106f/mza_3704007682656202398.jpg/600x600bb.jpg

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

Felter Unfiltered

35 episodes

9 months ago

Subscribe to get notified as soon as Season 3 is live in 2025!Need to get caught up on Season 2 episodes? Check out...Most downloaded episodes:23. 10 things to do if you’re growing your business on the side (or just getting started)18. Trends I see in online business and my predictions (Sept 2024’s Version)20. 6 things to think about before creating or overhauling your websiteEpisodes on growing your business:22. Growing a business and gaining experience outside your degree with Catherine Gui...

Show more...

Entrepreneurship

All content for Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba is the property of Felter Unfiltered and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Subscribe to get notified as soon as Season 3 is live in 2025!Need to get caught up on Season 2 episodes? Check out...Most downloaded episodes:23. 10 things to do if you’re growing your business on the side (or just getting started)18. Trends I see in online business and my predictions (Sept 2024’s Version)20. 6 things to think about before creating or overhauling your websiteEpisodes on growing your business:22. Growing a business and gaining experience outside your degree with Catherine Gui...

Show more...

Entrepreneurship

Episodes (20/35)

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

See you in 2025 for Season 3! Get caught up on Season 2

Subscribe to get notified as soon as Season 3 is live in 2025!Need to get caught up on Season 2 episodes? Check out...Most downloaded episodes:23. 10 things to do if you’re growing your business on the side (or just getting started)18. Trends I see in online business and my predictions (Sept 2024’s Version)20. 6 things to think about before creating or overhauling your websiteEpisodes on growing your business:22. Growing a business and gaining experience outside your degree with Catherine Gui...

11 months ago

2 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

What worked and didn't work for my business in 2024

In this final episode of Season 2, I'm sharing all the strategies that worked (and didn't work) for my business this past year, so you can learn from my experiences for your own business. Listen to this episode to find out:What kind of results I saw from offering free auditsWhy free virtual networking didn't work for meHow I capitalized on affiliate partnerships, bundles, and summits to make it work for my businessWhich strategy was my most profitable traffic source from 2024Mentioned in...

11 months ago

26 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

10 things I've learned from running Facebook ads for 18 months

Do Facebook ads seem intimidating? Or did you try them once and decide they don't work for you? I've seen firsthand how Facebook ads can work for an under six-figure business. In this episode, I share how I've used them to 5x my email list and greatly increase course sales.Listen to this episode to find out:The biggest thing you need in place before you turn on adsHow I learned the basics of running ads to make salesHow to know when to pull the plug and pivot when ads aren't working Why ...

11 months ago

23 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

How to rename and relaunch your business to attract different clients with Hamptons Organizers owner, Lindsay McLoughlin

Ever considered renaming, rebranding, or relaunching your business? My client Lindsay McLoughlin, owner of Hamptons Organizers, shares how she did all three with her home organizing business to attract different clients and be perceived as a more elevated, high-end business. Listen to this episode to find out:Lindsay's hesitations and considerations that she had with renaming, rebranding and relaunching her business (and how she overcame them)Tips for establishing yourself as the go-to s...

11 months ago

45 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

How I get it all done: My favorite strategies, tools, and habits to run my business efficiently

Do you struggle to get it all done in your business? Being a solopreneur means wearing lots of hats and managing your time and productivity well. In this episode, I share 11 tools, strategies, habits, and mindset shifts I use on a regular basis to stay on top of my business.Listen to this episode to find out:What task management app I can't live withoutWhy you need to keep your tasks all in one placeHow I keep track of ideas that come to me throughout the dayHow using automations has changed ...

11 months ago

22 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

How to finally finish your website and the impact it will make on your business with Danielle Fisher and Jessie Yarbrough

Are you embarrassed of your website? Whether it's not having a "good" one, never finishing it, or not having one at all, you're not alone – but you can DIY a website you're proud of. Well-Oiled Website students Danielle Fisher and Jessie Yarbrough share how they finally finished their websites and how it has since transformed their businesses.Listen to this episode to find out:Why a website can save you time marketing, sending proposals, and onboardingHow Well-Oiled Website helps you create a...

1 year ago

18 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

How my 6 courses came to be + What frustrations they solve in your business

When I started as adjunct faculty, I had no idea that 12 years later I’d have 6 on-demand courses and have taught 900 students (and counting!). I’m so grateful I get to help business owners attract ideal clients and impact their bottom line with better design. Tune in for a behind the scenes look at how it all happened and how these courses can move the needle for your business!Listen to this episode to find out:How I got into education a decade agoWhy good design can drives salesHow better b...

1 year ago

24 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

8 ways to get more people to know how great you are and increase bookings

Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings.Listen to this episode to find out:How to use free or low-cost offers to create higher-value bookingsWhy market research is crucial to get in front of your ideal client and refine your messagingHow to host a workshop in a way that gets peopl...

1 year ago

11 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

The pressure of hosting a Black Friday sale + 9 benefits of periodic sales (even failed ones)

As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones.Listen to this episode to find out:How practicing selling and refining your messaging are crucial to getting comfortable sellingHow you can repurpose your sales content so your work doesn't go to wasteHow the data you get fro...

1 year ago

16 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

Rebrand is not a dirty word: 6 signs it's time for your brand to evolve

Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to).Listen to this episode to find out:Why it's okay (and even normal) for branding to shift every few yearsWhat you should do if you hate creating contentHow attracting penny-pinchers or non-aligned clients can be fixed with better brandingThe most common reasons ...

1 year ago

20 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

10 things to do if you're growing your business on the side (or just getting started)

Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business while still holding another job, including real-life examples and common mistakes to avoid.Listen to this episode to find out:How to find clients and stay top of mind, so they book with youHow to create a must-have freebie that makes people want to wor...

1 year ago

26 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

Growing a business and gaining experience outside your degree with Catherine Guidry, luxury wedding photographer

Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more!Listen to this episode to find out:Catherine's journey from architecture student to luxury wedding photographerHow she gained experience, differentiated herself, and grew her business in an unfamiliar fieldHow many years it took...

1 year ago

36 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

How to keep your website and business safe from hackers (because even your small business is a desirable target)

You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe.Listen to the episode to find out:6 tips so you're prepared – not scared – of online threatsMy own experience with hackersWhat to do if you regularly use public wifiWays to spot suspicious emails and phishing attempts ----------...

1 year ago

14 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

6 things to think about before creating or overhauling your website

Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future.Listen to the episode to find out:Why a website-in-a-day may not work for your businessWhat the most important first step is to creating (or redoing) your websiteHow your visual brand can communicate things to potential clients before they ever read a wordMy best advice for finding a website p...

1 year ago

18 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert

There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people.Listen to this episode to find out:How Kelley designed a niche offer that her clients couldn't wait to bookThe secret to creating profitable offers while taking into account what clients actually want and what you want to offerHow we borrow ...

1 year ago

33 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

Trends I see in online business and my predictions (Sept 2024's Version)

Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for what you can do to keep your business moving.Listen to the episode to find out:Practical tips to book more clients even as spending habits are trending downwardWhat to do in the face of increased skepticism of online coursesHow social media consumption is...

1 year ago

29 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

Get caught up on the best episodes from Season 1

Subscribe to get notified as soon as Season 2 is live in September 2024!Need to get caught up on Season 1 episodes? Check out...Most downloaded episodes:3. How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well10. How to sell your services to the 5 different types of decision makers9. 5 things I’ve done when no money is coming in to my businessMost complimented episodes:2. 5 things learned in therapy that have benefitted me as a business owner14....

1 year ago

2 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

All my failures as a business owner so far

If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've made in the past few years and what you can learn from them. Listen to this episode to find out:My business journey from motivational speaker to design agency owner and design course creator Lessons learned from my failed attempts at podcasti...

1 year ago

20 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

How to use every page of your website to book clients

Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out:The purpose of the 6 main pages of your website in convincing someone to book or buyWhat to do (and not do) on each page to keep someone clickingExactly what each page must have and how it should end to book ...

1 year ago

26 minutes

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba

How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist

Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elisa's journey from high school teacher to virtual assistant to service providerHer fears and hesitancies around reaching out to potential c...

1 year ago

29 minutes