Simple Pin Podcast: Simple ways to boost your business using Pinterest
Kate Ahl
443 episodes
6 days ago
In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action. I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cro...
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In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action. I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cro...
If you haven’t picked up on a trend from the last few episodes, we’ve been working our way through talking about conversions. It’s good to use Pinterest to drive traffic to your website but what happens when they land there? How can optimize your website for the conversions that you want. Today’s guest specializes in converting cold traffic, those who have no idea who you are or what you do. If you’re looking to spend more time on conversions and less time on the Pinterest marketing sid...
Pinterest brings a lot of traffic to websites, but if we don’t have our conversion funnels set up or a pathway for them to connect with us, we’re missing out on valuable connections. I’m exploring different ways that website owners can increase conversions on their Pinterest traffic by interviewing experts who specialize in a diverse range of conversion optimization. Mariana Heninger does this through video and has an Emmy as well. —------- Here are some helpful links from the podcast: ...
It’s no secret that Pinterest users are cold. Meaning they don’t know you or what you do. So getting them on your email list might be tough. But we’re going to talk today about how you can get them to say yes to your email offer and then how you can convert them to sales when they get on your list. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simpl...
On a previous episode with Cookie Finance, the sponsor of today’s podcast, we interviewed their owner and CEO about a few things creators should watch for when selecting their accountants. We’re following up on that episode with some accounting myths creators should also be aware of. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to ...
We have a real treat for you all today. Malik Duchard, Chief Content Officer at Pinterest, is talking all about how Pinterest views creators and their partnership with the Pinterest platform. —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple 📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery c...
Description: Kate Kordsmeier ditched the social media grind, let go of most of her team and started to use a new business model. Has it worked? She’s here to tell her story and why she might not include Pinterest in her efforts to ditch social media. Intro - Call to Action: If you walk away from this episode inspired to learn more about Pinterest marketing OR hand off your Pinterest marketing to the experts, you can learn more by visiting simplepinmedia.com to learn about our educationa...
Just like all other social platforms, Pinterest has a unique algorithm that determines which content gets prioritized to appear in feeds and search results. This distribution method not only improves user experience but also helps businesses capture leads during key moments of inspiration and purchase intent. While growing your reach can feel challenging at times, understanding the algorithm makes a big difference. Intro - Call to Action: Our number one goal is to set businesses up for ...
Let’s talk about paid and non-paid marketing on Pinterest. Who should use paid ads, who shouldn’t, what should your goals be, and when should you use them together? Intro - Call to Action: After listening to this episode, if you’re inspired to dive into paid Pinterest ads we would love to support you. Whether through full management or a few strategic consultations, our team is ready to help you generate conversions. Go to simpelpinmedia.com/ads Grab the Pinterest Ads checklist → simple...
I’ve been asking about AI images on Pinterest for that last 6 months. I’ve watched some videos, seen people’s take on it, and even interviewed some people who are leveraging them for their business. But after spending a few hours the other evening diving into what is being taught regarding making money on Pinterest using AI I figured it was time for me to tackle the subject. If you would like to work with the Simple Pin team in 2025 on your Pinterest marketing, whether it’s images, manag...
Tailwind, a tool that many Pinterest business users rely on, has released 2 parts of a 4 part research study where they analyzed 1 million pins. In that study, 33 points of data were analyzed about how to grow on Pinterest. In this episode, I interview CEO and co-founder Danny Maloney about what he learned from that study and how it challenges some long-held beliefs by the community. Intro - Call to Action: If you walk away from this episode inspired to learn more about Pinterest market...
This was too good of a webinar not to put into the podcast. Last week I hosted Bjork Ostrom from Food Blogger Pro in a Pinterest Q&A and talking about where food creators fit within Pinterest in 2025. We talked AI, number of pins per day, tactics, and focusing on less instead of more. If you want to join Food Blogger Pro, use the link in the description to join. Also, we want to invite you to attend our first Pinterest marketing webinar of 2025. On January 16 at 10 am pacific/1 pm e...
It’s that time of year and Pinterest is out with the trends they expect to grow this year. Every year they look at the data from the previous year and make predictions as to what will trend with the users on the platform. In 2023, there was a 50% increase in click-through rates on Pins related to Pinterest Predicts AND these forecasted trends are said to last 20% longer than fads that show up on other platforms. Let’s talk about what’s inside the predictions and how to create a Pinterest mark...
I’ve learned a lot about Pinterest marketing in the last 11 years. What to do, what to not do, it’s been quite the journey. Today I’m sharing those 11 lessons and some takeaways.I’ll link in the description and show notes back to a few episodes where I share how SPM got started. You can listen to them if you want to catch up on some history. https://www.simplepinmedia.com/pinterest-marketing-agency/ Simple Pin Media is here to serve all your Pinterest marketing needs. If you’re inte...
Branding is a word that is easily thrown around. We often reference it when we talk about creating pins. “Make sure you’re pins are branded”. Today’s episode with Katie Trant is diving into just that. She has experience with large brands and her own food brand. She’s diving into what it really means to use the word “branding?”This podcast is here to share with you all the latest updates, trends, and conversations around Pinterest marketing. It’s fun and exciting, and I hope it keeps you updat...
So much has happened in 2024 with the massive Google Shift, AI pulling content from creators and so much more. Jillian Leslie and I are chatting on her podcast about Pinterest, blogging, and our current online economy. It was such a good episode that I’ve decided to share it here with you. Before we dive into this episode let’s talk about 2025. If you’re looking to hand off any part of your Pinterest marketing, whether ads or organic, let’s get you set up now so you’re ready to go in 202...
Let’s talk about pivots. With all the changes this year I wanted to talk with someone who had pivoted their business and started to focus on a new audience. What was their experience and when did they know it was time to pivot? jennymelrose.com Influencer Entrepreneurs podcast—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the...
Collages have been a feature on Pinterest for a while but it’s primarily been for users, until now. In the latest Pinterest Presents they talked about how collages can be leveraged for product sales. In this podcast I’ll dive into our experience with collages and where we think they will go in the future. Also a backdoor into creating them and linking your products. If you’re an e-commerce brand that is struggling to figure out how to get a plan for your Pinterest marketing, our team can...
There used to be some tension with Etsy and Pinterest but more and more these days we see Etsy pins showing up when you search a particular product. A sign the two are on good terms. So if you’re an etsy seller what do you need to do to make sure you’re listing is attractive and you’re getting in front of the right people? —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter –...
Ads make me a little nervous sometimes. I have a strong fear I’m going to set it up wrong. But while watching Pinterest presents I got super excited about their new AI Pinterest Ad tool – Performance Plus. Here are my thoughts, review, and what I learned from just setting up an ad.https://business.pinterest.com/pinterest-performance-plus/ As you’ll hear in this episode one of our recommendations is if you dive into Performance Plus ads you should have someone to consult while you run ads...
It’s easy to see people with millions of followers on a platform and think that they hit the easy button or they have achieved marketing nirvana. But that might not be the case. To tell us the story of what it’s like to have 4 million followers, I’ve brought on long-time Pinterest marketer Jamielyn Nye of I Heart Naptime to share with her story of starting on Pinterest from the very beginning. And to shed light on what it’s really like to have 4 million followers. —-------See full show n...
Simple Pin Podcast: Simple ways to boost your business using Pinterest
In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action. I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cro...
