A Shot of Digital Health Therapy is a meticulously unproduced podcast hosted by health tech founders Eugene Borukhovich and Jim Joyce. Born in the pandemic, therapeutic by design—oh, and comedy is still included. We dive into unscripted conversations with the people shaping employer benefits, digital health moonshots, and the broader healthcare system. From real talk to ridiculous tangents, we spotlight the builders, thinkers, and occasional troublemakers moving the industry forward. We'd love to have you join us.
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A Shot of Digital Health Therapy is a meticulously unproduced podcast hosted by health tech founders Eugene Borukhovich and Jim Joyce. Born in the pandemic, therapeutic by design—oh, and comedy is still included. We dive into unscripted conversations with the people shaping employer benefits, digital health moonshots, and the broader healthcare system. From real talk to ridiculous tangents, we spotlight the builders, thinkers, and occasional troublemakers moving the industry forward. We'd love to have you join us.
Mark Gaunya: Wrestling With Healthcare and Captivating Change
Shot of Digital Health Therapy
56 minutes
1 month ago
Mark Gaunya: Wrestling With Healthcare and Captivating Change
On this episode of #TheShot of #DigitalHealth Therapy, Jim Joyce and I welcomed Mark S. Gaunya, GBA, LIA - benefits innovator, wrestling fanatic, rugby convert, and author - who’s on a mission to transform healthcare from a cost center into an asset. From cutting weight in high school wrestling to cutting healthcare costs, Mark brings equal parts grit, vision, and humor to the conversation.
Some highlights:
🤼 Wrestling built resilience, discipline, and vision.
📊 Finance background fuels entrepreneurial leadership.
🏥 Healthcare system works well but for the system itself....
📖 Insurance captives and small businesses
We also talked about his new book "Captivated Health: Take Control. Gain Transparency. Leverage Confidence
" (pre-order on Amazon - https://www.amazon.com/Captivated-Health-Control-Transparency-Confidence-ebook/dp/B0FDLRTN3M/ref=sr_1_1?crid=2K4OHVOK90G8X&dib=eyJ2IjoiMSJ9.Tm_j3D1shFbNcCw4NyAf7g.KQWzsyxI7bcNVqKl8zp1DYjpRcHsutI26QEvGZx-fIw&dib_tag=se&keywords=Captivated+Health%3A+Take+Control.+Gain+Transparency.+Leverage+Confidence&qid=1758741583&sprefix=captivated+health+take+control.+gain+transparency.+leverage+confidence%2Caps%2C168&sr=8-1)
Fun mentions as always: Megan Donnell, MBA, PHR, SHRM-CP, Amanda Goltz, Jennifer Borislow CLU
[00:00–02:00] Welcome & pronunciation of “Gaunya”
[02:00–06:00] Family roots in healthcare & entrepreneurship
[06:00–10:00] Wrestling, resilience, and rugby adventures
[10:00–15:00] Finance background → entrepreneurial foundation
[15:00–20:00] Transition to insurers: Blue Cross, Cigna, Destiny
[20:00–26:00] Leadership lessons, early management challenges
[26:00–34:00] Captivated Health model & balance sheet strategy
[34:00–39:00] Captives, PBMs, and real employer ROI stories
[39:00–49:00] NABIP Consumer Bill of Rights & policy vision
[49:00–55:00] Advice to younger self: “Pick wisely”
Shot of Digital Health Therapy
A Shot of Digital Health Therapy is a meticulously unproduced podcast hosted by health tech founders Eugene Borukhovich and Jim Joyce. Born in the pandemic, therapeutic by design—oh, and comedy is still included. We dive into unscripted conversations with the people shaping employer benefits, digital health moonshots, and the broader healthcare system. From real talk to ridiculous tangents, we spotlight the builders, thinkers, and occasional troublemakers moving the industry forward. We'd love to have you join us.
