A Shot of Digital Health Therapy is a meticulously unproduced podcast hosted by health tech founders Eugene Borukhovich and Jim Joyce. Born in the pandemic, therapeutic by design—oh, and comedy is still included. We dive into unscripted conversations with the people shaping employer benefits, digital health moonshots, and the broader healthcare system. From real talk to ridiculous tangents, we spotlight the builders, thinkers, and occasional troublemakers moving the industry forward. We'd love to have you join us.
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A Shot of Digital Health Therapy is a meticulously unproduced podcast hosted by health tech founders Eugene Borukhovich and Jim Joyce. Born in the pandemic, therapeutic by design—oh, and comedy is still included. We dive into unscripted conversations with the people shaping employer benefits, digital health moonshots, and the broader healthcare system. From real talk to ridiculous tangents, we spotlight the builders, thinkers, and occasional troublemakers moving the industry forward. We'd love to have you join us.
Innes Meldrum : The Adherence Architect on Tech, Trust & Braveheart Leadership
Shot of Digital Health Therapy
45 minutes
6 months ago
Innes Meldrum : The Adherence Architect on Tech, Trust & Braveheart Leadership
What do William Wallace, smart pill bottles, and pharma sales have in common?They all showed up in this week's #TheShot of #DigitalHealth Therapy. Jim Joyce and I had a chat with Innes Meldrum - Scottish-born, New Jersey-rooted CEO of AdhereTech. Innes unpacks his journey from flunking high school to running $Big brands and now cracking one of healthcare’s stickiest problems: medication adherence. We covered:
🤖 Tech vs. human behavior in adherence
🧩 Pharma’s paradox (have to watch to get more)
🧠 Leadership = authenticity + heart
🫥 Tech must be invisible for patients
📈 Adherence is greater than acquisition in long run
Big lessons. Big heart. Big impact.
🎧 Listen now and learn why belief might just be your biggest asset.
Fun mentions as always: Josh Stein Dave Griffiths 🇮🇪 Kaiser Permanente YourCoach.Health
00:00 – 03:00 — Opening Banter & Setup
Eugene, Jim & Innes kick things off across time zones with laughs and backstory.
03:00 – 08:00 — From Scotland to Kentucky
Innes shares his multicultural roots, flunking high school, and a summer teaching soccer in the US.
08:00 – 14:00 — Career Leap: Tech to Pharma
The unexpected journey from engineering at Nortel to global marketing at Novartis.
14:00 – 18:00 — Mental Health & Authentic Leadership
How neuroscience drew Innes in—and why emotional connection is key to commercial success.
18:00 – 22:00 — Joining AdhereTech
Why Innes took the CEO seat and what surprised him when he arrived.
22:00 – 27:00 — Solving the Adherence Problem
A dive into AdhereTech’s smart pill bottle and how it’s changing patient behavior.
27:00 – 32:00 — Pharma Economics & Ownership Gaps
The financial burden of non-adherence—and who really owns the problem in healthcare.
32:00 – 36:00 — Stress, Behavior, and Health Coaching
Exploring the real reasons patients don’t take meds—and how health coaching can help.
36:00 – 41:00 — Resilience & System Innovation
Innes reflects on leadership growth, system constraints, and building a startup culture.
41:00 – 45:00 — Future Vision & Final Advice
A keynote moment: belief, purpose, and what Innes would tell his younger self.
Shot of Digital Health Therapy
A Shot of Digital Health Therapy is a meticulously unproduced podcast hosted by health tech founders Eugene Borukhovich and Jim Joyce. Born in the pandemic, therapeutic by design—oh, and comedy is still included. We dive into unscripted conversations with the people shaping employer benefits, digital health moonshots, and the broader healthcare system. From real talk to ridiculous tangents, we spotlight the builders, thinkers, and occasional troublemakers moving the industry forward. We'd love to have you join us.
