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Shopify Happy Hour

Dan Cassidy

18 episodes

1 month ago

How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale. You’ll hear: How OpenStore standardizes tech stacks without sacrificing performanceWhy A/B testing offers (and pricing) is non-negotiableCreative growth tactics like cashback offers that boosted list opt-ins by 40%What...

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Entrepreneurship

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How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale. You’ll hear: How OpenStore standardizes tech stacks without sacrificing performanceWhy A/B testing offers (and pricing) is non-negotiableCreative growth tactics like cashback offers that boosted list opt-ins by 40%What...

Show more...

Entrepreneurship

Episodes (18/18)

Shopify Happy Hour

Managing 45+ Shopify Stores with Dov Quint of OpenStore

How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale. You’ll hear: How OpenStore standardizes tech stacks without sacrificing performanceWhy A/B testing offers (and pricing) is non-negotiableCreative growth tactics like cashback offers that boosted list opt-ins by 40%What...

2 months ago

51 minutes

Shopify Happy Hour

From Gut Issues to Product Innovation: Xeba Zareie’s CPG Journey with Preme Foods

In this episode of Shopify Happy Hour, we sit down with Xeba Zareie—founder of Preme Foods, a wellness-driven CPG brand helping people with chronic illness and sensitive stomachs enjoy indulgent nutrition again. What started as a personal battle with gut health turned into a mission: create functional, prebiotic-powered products that don’t compromise on taste or ingredients. From handmaking puddings to launching a shelf-stable, collagen-rich cocoa mix, Xeba’s story is equal parts resilience, ...

3 months ago

24 minutes

Shopify Happy Hour

Ronnie Teja on Building Branzio Watches, Burnout, and the Power of A.I. for E-Commerce

In this episode of Shopify Happy Hour, Dan sits down with Ronnie Teja, founder of Branzio Watches, to unpack his inspiring journey from picking blueberries as a new immigrant to building a global watch brand with a scrappy $10K start. Ronnie shares real stories of entrepreneurship—burnout, supplier scams, PayPal bans, and team drama—and how he overcame it all by staying relentlessly curious, leaning into AI, and building a brand that now operates with global scale. They also dive into: The ea...

3 months ago

48 minutes

Shopify Happy Hour

Wine, Wellness and Marketing with Nishal Kumar of No Days Wasted

In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day. Over a glass of wine (or two), Nishal shares: How a mountain workout routine and social life led to the idea for No Days WastedThe surprising science behind hangovers—and why DHM is keyBootstrapping the brand with a kitchen-made prototype and $30K in Indiegogo pre-ordersHow ear...

3 months ago

42 minutes

Shopify Happy Hour

Healthy Donuts, Big Hustle: The Unfiltered Story Behind the Rise of Glonuts with Kristin Charbo

In this episode of Shopify Happy Hour, we sit down with Kristin Charbo, co-founder and CEO of glonuts—a clean, craveable donut alternative with just 1g of sugar. Kristin shares the honest story of building glonuts from her one-bedroom apartment kitchen alongside her co-founder (and now husband) Grover, hand-making over 100,000 donuts before scaling to national retail shelves. We dive into how they approached retail without relying on digital ads, why packaging became their best salesperson, t...

4 months ago

32 minutes

Shopify Happy Hour

Disrupting the Pickle Aisle: How Two Founders Made Pickles Hot Again | Leah Marcus and Yasaman Bakhtier of Good Girl Snacks

In this episode of Shopify Happy Hour, Dan sits down with Leah Marcus and Yasaman Bakhtiar, the best-friend duo behind Good Girl Snacks, creators of the now-famous Hot Girl Pickles. From launching in public on TikTok to landing Erewhon as a retail partner within a year, Leah and Yasaman share their journey of building a pickle brand that’s bold, crunchy, and anything but traditional. They dive into: How they used TikTok to build a loyal audience (before ever launching the product)Why social m...

4 months ago

31 minutes

Shopify Happy Hour

Soda with a Spark: Unleashing Perfy’s Mood Boost with Founder Vasa Martinez

This episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower. Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive marketing tactics. Get ready to discover: ✅ The secret to forging rock-solid manufacturer partnerships ✅ Using organic social to attract d...

4 months ago

39 minutes

Shopify Happy Hour

Pioneering Cannabis-Infused Spirits with Justin Tidwell of Nowadays

This episode of Shopify Happy Hour features Justin Tidwell, the visionary behind Nowadays—a cannabis-infused spirit brand that's shaking up the beverage industry. Justin walks us through the evolution of his THC beverage brand, sharing candid insights on everything from product development hurdles to the art of organic marketing. He explains how pivoting during the pandemic fueled rapid growth, and why authenticity in influencer marketing and customer engagement is the secret sauce to b...

4 months ago

48 minutes

Shopify Happy Hour

Building a Premium Non-Alcoholic Spirits Brand with David Fudge, Co-Founder & CEO of Aplós

In this episode of Shopify Happy Hour, Dan sits down with David Fudge, co-founder and CEO of Aplós, a brand redefining non-alcoholic spirits and cocktails. David shares the journey behind Aplós, from the art of mixology to crafting functional beverages that don’t compromise on flavor or experience. He dives into the growing demand for premium non-alcoholic options, why consumers are shifting habits, and how Aplos is positioning itself in this evolving market. We also explore the challenges of...

5 months ago

53 minutes

Shopify Happy Hour

Bootstrapped to 100K Email Subscribers @ IQBAR: Will Nitze’s Genius Growth Playbook

Will Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up. This episode is packed with game-changing insights for founders and health-conscious hustlers! Will reveals: The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing bookHow he built an email list of 100K subscribers without spending a dime on paid adsThe brain-boosting science behind IQBAR’s ingredients and why they workHow a bol...

5 months ago

56 minutes

Shopify Happy Hour

Turn Influencers into Revenue Machines: Yash Chavan's Proven Strategy | Founder of Saral

Yash Chavan, founder and CEO of Saral, breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media. This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores: The pyramid approach to influencer marketing and how it helps brands scale effectivelyWhy seeding products to influencers is the best way to find top-performing creatorsThe power of earned media and why brands are moving away from paid a...

5 months ago

49 minutes

Shopify Happy Hour

Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores: the journey of tea from leaf to cupthe health benefits of matcha, and why it's different than other teaone surprising truth about tea most people don't believeusing restaurants as a paid-sampling program to grow DTC saleshow Shopify saved her business during the COVID-19 pandemicone gam...

6 months ago

53 minutes

Shopify Happy Hour

Crowdfunding Investors for a CPG Brand with Kevin O'Leary and Will Patch of Cape Cod'r

Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers. In this episode we dove into topics including: using crowdfunding to raise cash for marketing and create raving fans why founders need to share their story over and overadvice for anyone thinking about founding a CPG brandhow to get sips to lips and cans in hands for a new beverage brandwhy speaking to the r...

7 months ago

44 minutes

Shopify Happy Hour

Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze

This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options. Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including: why early-stage brands need to KISShow she got into her first hundred retailersthe value of face to face interactions and consumer feedbackhow to choose between marketing strategies...

7 months ago

48 minutes

Shopify Happy Hour

Launching the Fastest Growing DTC Beverage Brand with Aaron Nosbisch of Brez

Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can. During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including: launch strategies using organic UGC amplified by paid adswhy every brand should advertise on Metanavigating regulations in a new categoryDTC vs retail expansionnew product developmentAnd lots more! Brands and products mentioned in this episode include: What Doe...

9 months ago

59 minutes

Shopify Happy Hour

Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot

Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including: - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove" performance through appropriate audience targeting - Black Friday / Cyber Monday strategies that work - what brands are doing to get ready for 2025 ...

10 months ago

53 minutes

Shopify Happy Hour

Marketing Strategies for New Shopify Brands with Greg Rollett of the Grommet

In today's episode we interview Greg Rollett, head of brand growth at Grommet and an Emmy® award winning producer and discuss: growth strategies for new Shopify brands and productsan underrated content strategy all founder-led brands should usehow to generate sales without paid advertisingone type of asset brands should invest incoffee and nootropicsand lots more! Products mentioned in this episode include: High Brew Nitro Everyday DoseMacro Barista (IG) Return to Esperanza S...

11 months ago

50 minutes

Shopify Happy Hour

Underrated Shopify Apps and Marketing Strategies with Paul Drecksler of Shopifreaks

In today's episode we interview Paul Drecksler, founder of Shopifreaks, the internet’s #1 rated e-commerce newsletter and talk about: the biggest opportunities for Shopify businesses today, that didn’t exist a couple years agomost exciting Shopify apps underrated marketing strategies most Shopify brands should be doing, but aren't?what the future of e-commerce looks like in 5 yearsadvice for new Shopify startups just getting going Products mentioned in this episode include: Guayasa teaD...

11 months ago

46 minutes