As a coach, I’ve seen that women don’t invest in themselves enough. Whether it’s time, money, a new pair of workout shoes, or a household nick-nack, women always have a reason why they are not allowed to invest in themselves. As women, we are trained and shown by the other women in our life that we are to take care of everyone else BEFORE we are allowed to honor our own needs. We spend a LOT of time investing in other people – our children, our families, our communities, our schools… but when it comes to investing in ourselves? Forget it. But it’s time to flip the script and know that we can value and love ourselves enough to invest in ourselves. We are worthy of starting right now.  What’s in the episode:  Why women struggle to invest in themselves Overcoming feelings of guilt Why self-care and self investing are not selfish Learning to establish boundaries and create space Why you are worth loving yourself “When you take good care of yourself and put resources toward your well-being, your happiness, your success, it means the people in your life get the very best of you.” - Kim Strobel   If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me, @kimstrobeljoy. I would also love if you subscribed to the podcast and left a review!  Kim’s Happy Academy Waitlist! If you’re tired of putting yourself on the back-burner and ready to learn powerful strategies for increasing your happiness levels and reclaiming your life, you might want to grab a spot on the Happy Academy Waitlist. Over 17,000 people signed up for this 10-month program last year, so you are gonna want to be one of the first to know when we open the doors! Get on the waitlist here.  You can follow Kim’s journey on Instagram at @KimStrobelJoy, and in the free private, She Finds Joy Facebook community.