This past week was brutal. Sick kids, sick team members, dentist disasters, and Halloween chaos—all while facing one of the biggest investment decisions I've ever made. And after running the numbers, analyzing the opportunity, and being completely honest about our capacity? I said no.

But not "never." Not yet.

In this raw, real episode, I pull back the curtain on why I turned down a game-changing opportunity to significantly grow top-line revenue—even though it looked perfect on paper. From the penny-in-the-cup science experiment to the reality of doubling fulfillment capacity in 3-5 months, I break down what it really means to say "not yet" when you're already running at full capacity.

This isn't about being risk-averse or playing small. It's about being strategic enough to know when your cup is full, and when adding more will make everything spill over.

What you'll learn

• Why saying "not yet" to a great opportunity can be your smartest strategic move
• The penny-in-the-cup analogy: how seasonal handfuls break surface tension
• How to evaluate opportunities based on actual capacity, not just financial projections
• Why humans are the hardest thing to scale in service-based businesses
• The alternative approach: smaller investments in capacity that set you up for phase two
• How to make decisions from clarity, not desperation or FOMO
• Why ROI means nothing without the capacity to deliver

The Reality Check Service-based businesses have a huge human component. You can buy software licenses today, rent space tomorrow, and order equipment next week. But people? Training takes time. Culture takes time. Even skilled hires need to learn your systems, your standards, your way of doing things. Rush that process, and you end up with holes in your game—the kind clients notice.

Try this today

1. Take an honest capacity inventory. Not theoretical capacity—actual capacity when life happens (sick days, school pickups, pumpkin patches).
2. Look at your team. Are they already stretched? Showing burnout signs? How much do they really have in the tank?
3. Audit your systems. Are they documented? Scalable? Or mostly in your head?
4. Ask the timeline question. How fast could you realistically scale while maintaining quality AND sanity?
5. Make your decision from honesty. Not from hustle culture, not from FOMO, but from where you actually are.

Creators & Guests

• Tiffany-Ann Bottcher - Host

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