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Sequence Over Strategy
Michelle Warner
39 episodes
2 days ago
Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.
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Entrepreneurship
Education,
Business,
Marketing,
How To
RSS
All content for Sequence Over Strategy is the property of Michelle Warner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.
Show more...
Entrepreneurship
Education,
Business,
Marketing,
How To
Episodes (20/39)
Sequence Over Strategy
Stop Borrowing the Wrong Audience
Michelle takes a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing.
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2 days ago
22 minutes 32 seconds

Sequence Over Strategy
Rethinking Social Media’s Job
In this episode, Michelle breaks down why most business owners use social media completely out of sequence and how to fix it.
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2 weeks ago
20 minutes 22 seconds

Sequence Over Strategy
When Easy Choices Backfire
In this episode of Sequence Over Strategy, Michelle breaks down how this mental shortcut shows up, why it’s especially risky when “it matters more,” and how shifting to sequence over strategy keeps you from falling into the trap.
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1 month ago
24 minutes 45 seconds

Sequence Over Strategy
[Replay] Make Smarter Decisions with One Habit
Are you unknowingly sabotaging your business by ignoring small but crucial patterns?
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1 month ago
23 minutes 27 seconds

Sequence Over Strategy
Trust Is the Currency
Trust isn’t just a nice-to-have but the actual currency of business.
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1 month ago
24 minutes 36 seconds

Sequence Over Strategy
Taming Too Many Ideas
In this episode of Sequence Over Strategy, Michelle digs into how to cut the noise, stop overcorrecting, and use the Three Horizons Model to prioritize your ideas.
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2 months ago
29 minutes 18 seconds

Sequence Over Strategy
The Sequence Wake-Up Call
What if your business isn’t struggling because of bad strategy, but because you’re doing the right things in the wrong order?
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2 months ago
17 minutes 46 seconds

Sequence Over Strategy
Stop, Drop, and Thank You
In this episode, Michelle dives into the underestimated art of saying thank you — not out of obligation, but as a strategic way to build, strengthen, and maintain real relationships.
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5 months ago
22 minutes 52 seconds

Sequence Over Strategy
Connection Is Your Currency
In this episode of Sequence Over Strategy, Michelle dives into the uncertainty swirling through today’s economy and explains why now is the time to double down on relationships, not just strategies.
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6 months ago
23 minutes 42 seconds

Sequence Over Strategy
Clarity Through Brand Voice
Michelle Warner shares a powerful realisation: the missing link wasn’t a better strategy, but a clearer brand voice.
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6 months ago
22 minutes 47 seconds

Sequence Over Strategy
Fix the Right Problem
In this episode, Michelle walks through why those knee-jerk, “spaghetti against the wall” responses rarely solve anything—and how to stop making them.
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7 months ago
21 minutes 19 seconds

Sequence Over Strategy
Make Smarter Decisions with One Habit
In this episode of Sequence Over Strategy, Michelle Warner introduces a game-changing journaling exercise: What's Working, What's Not, and Why.
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7 months ago
21 minutes 59 seconds

Sequence Over Strategy
Smart Moves in Tough Times
In this episode of Sequence Over Strategy, Michelle Warner breaks down how consumers react in tough times—whether they slam on the brakes, stay cautiously optimistic, or continue spending.
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8 months ago
29 minutes 23 seconds

Sequence Over Strategy
Get Noticed, Not Ignored: Outreach That Works
In this episode of Sequence over Strategy, Michelle breaks down the most effective (and least cringeworthy) ways to get people to actually respond.
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8 months ago
27 minutes 58 seconds

Sequence Over Strategy
The Power of Because
In this episode of Sequence Over Strategy, Michelle breaks down the 1978 "Copy Machine Study" by Harvard professor Ellen Langer, showing how providing a reason—no matter how simple—can make requests far more compelling.
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8 months ago
22 minutes 46 seconds

Sequence Over Strategy
The Three Growth Dials
In this episode of Sequence Over Strategy, Michelle introduces the concept of the three business dials—customer niche, product mix, and marketing mix—to help entrepreneurs cut through the noise and stay aligned with their core goals.
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9 months ago
22 minutes 32 seconds

Sequence Over Strategy
Market Smarter: You Are Not Your Client
In this episode of Sequence Over Strategy, Michelle Warner reveals why prioritizing relationship marketing over traffic-based tactics is key for businesses offering high-end, service-based services.
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9 months ago
26 minutes 5 seconds

Sequence Over Strategy
Breaking Down the Relationship Marketing Awareness Pie
In this episode of Sequence Over Strategy, Michelle Warner explains why the sequence of actions in your marketing—specifically, the awareness stage—is more important than the strategies you use.
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10 months ago
20 minutes 13 seconds

Sequence Over Strategy
Why Relationship Marketing Matters in Today's Market
In this episode of Sequence Over Strategy, Michelle Warner reveals why relationship marketing is now more crucial than ever, as businesses that once thrived on traffic marketing are seeing their success dry up.
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10 months ago
14 minutes 16 seconds

Sequence Over Strategy
Decoding Hidden Advantages
In this episode of Sequence Over Strategy, Michelle Warner dives into the hidden advantages behind success stories—things like timing, natural charisma, or a solid network—that often go unnoticed.
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11 months ago
24 minutes 26 seconds

Sequence Over Strategy
Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.