Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap)

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Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre

100 episodes

4 days ago

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.

Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.

All content for Selling the Cloud is the property of Mark Petruzzi, KK Anderson, Paul Melchiorre and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Technology,

Business

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Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap)

Selling the Cloud

56 minutes 22 seconds

3 months ago

Ep. 85 – Mastering Sales with AI: The First Move (Webinar Recap)

This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets. Stephen Messer and Paul Melchiorre join Mark Petruzzi to break down the hard truths about what makes AI work in real sales orgs: leadership alignment, data readiness, and daily execution. This is your first step toward modern, adaptive selling—driven by signal, not guesswork. What You’ll Learn:Execution Beats Ambition: Why success with AI doesn’t start with big vision decks—but with specific, high-impact use cases.Your CRM Can’t Keep Up: Why traditional tools break in volatile markets, and how neural net AI models adjust in real time.Forecasting Needs a Reboot: How daily deal signals—red, yellow, green—are replacing “gut feel” and weekly sales meetings.Buyer-Centric Strategy: Why studying sellers won’t help you predict revenue—but studying buyers will.Leading with Insight: How top CROs gain board trust through data, not opinions.Key Topics:Moving from AI theory to operational realityFixing broken forecasting processesLeveraging volatility as a growth advantageRedefining enablement with signal-based coachingWhy AI is a co-pilot, not a replacementHow to scale insights across sellers, teams, and time zones Event Recap – Top Takeaways:Start small, win big: Tie AI to real revenue use cases.Clean data wins: No insights without data discipline.AI empowers, not replaces: Give time back to sellers, and sharpen execution.Execution > tools: Adoption follows alignment.🎧 Listen now and follow Selling the Cloud for more episodes in our Mastering Sales with AI series. New sessions coming soon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.