Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer

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Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre

100 episodes

5 days ago

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.

Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.

All content for Selling the Cloud is the property of Mark Petruzzi, KK Anderson, Paul Melchiorre and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

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Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 2

Selling the Cloud

38 minutes 24 seconds

3 months ago

Ep. 84 – Breaking the CRM Mindset: Why AI and Agile Selling Are the Future with Stephen Messer – Part 2

In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM teams can embrace AI, real-time data, and agile principles to navigate today’s complex buying environments. Stephen and the hosts explore what’s broken in forecasting, why reactive CRM systems create risk, and how the modern seller’s mindset needs to evolve in a world where speed, adaptability, and intelligence win. What You’ll Learn:The Rise of Agile Selling: Why sales leaders need to build systems that adapt in real time—not ones that just report what already happened.AI-Enhanced Forecasting: How predictive intelligence is helping teams eliminate bias and plan more accurately.Why CRM Alone Is a Liability: A deep dive into why legacy sales systems fail in fast-moving markets.How to Spot Buying Signals Earlier: What modern sales orgs are doing to move faster and respond with precision.Changing the Sales Culture: Why the future of sales leadership depends on embracing new data models and tech-forward practices.Key Topics:Limitations of CRM forecastingIntegrating AI for signal-based sellingBuyer journey complexity and data latencyBuilding an agile, responsive GTM motionReal-time revenue intelligence toolsLeadership shifts for the AI-enabled seller Guest Spotlight: Stephen Messer Stephen is Co-Founder and Vice Chairman of Collective[i], a revenue intelligence platform leveraging AI to enable agile sales execution. He’s a serial entrepreneur with a passion for reshaping how sales teams operate in dynamic, data-rich environments. Resources & Mentions:Company: Collective[i]Topics: Agile revenue strategy, AI forecasting, CRM alternativesSuggested Reading: The JOLT Effect, The Qualified Sales Leader, The Sales Acceleration Formula🎧 Listen now and follow Selling the Cloud for more episodes on modern GTM, enterprise sales, and AI-led transformation. Subscribe wherever you get your podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.