Dan Ericson, Founder and CEO of Wapiti Digital a digital marketing agency in Waverly, IA.
73 episodes
4 days ago
Dan Ericson, owner of Wapiti Digital in Waverly, Iowa, has seen a lot of small businesses painfully crawl to growth. While slow and steady can, indeed win the race, we want to help alleviate a lot of the pains we see businesses endure in their infancy. This podcast was started to help business owners create sustainable, lasting businesses that acquire new leads, convert those leads into customers, and do it all while having a good time! Learn more on our website: https://wapiti.digital.
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Dan Ericson, owner of Wapiti Digital in Waverly, Iowa, has seen a lot of small businesses painfully crawl to growth. While slow and steady can, indeed win the race, we want to help alleviate a lot of the pains we see businesses endure in their infancy. This podcast was started to help business owners create sustainable, lasting businesses that acquire new leads, convert those leads into customers, and do it all while having a good time! Learn more on our website: https://wapiti.digital.
From one of America's most frozen States Iowa it's Wapiti live. To "Serve the Herd" we want to talk about your website hosting and why it's probably time to upgrade.
Learn More: https://wapiti.digital/wordpress-hosting-good-vs-bad/
Cheap Hosting - You get what you pay for:
1. "unlimited" isn't unlimited. Storage costs money and no business can offer unlimited hosting for a few bucks a month.
2. Shared hosting - limited resources shared between multiple sites with "unlimited usages"
3. Responsible for your own security
4. Generally responsible for your own backups
5. Pay money to fix a hacked site
Higher-end Hosting:
1. More server resources
2. Site is siloed off from other sites
3. Better support
4. Better security
5. Better backup solutions
6. Staging support
Managed WordPress Hosting:
1. A team available to do all the server management stuff you could want.
Where our Managed WordPress Hosting differs:
1. We keep plugins up to date (within reason)
2. We proactive monitor your site and the resources afforded to it.
3. Multiple backup locations for disaster recovery.
4. eCommerce optimized by default (PHP workers, WooCommerce enhanced)
Bonus:
1. We also provide managed website updating services to keep content up to date.
In this video, Dan covers:
1. Introduction to builders in general as well as the reasons people use them.
2. Standalone builders: Wix, Squarespace, Weebly, GoDaddy, etc.
3. WordPress Builders: WP Bakery, Elementor, Astra, Beever Builder, etc.
4. Why Wapiti uses a builder (and which builder we use).
5. Summary
Watch/Listen/Read: https://wapiti.digital/you-shouldnt-use-website-builder/
#servetheherd #monthlyrecurringrevenue #ecommerce #podcasting #wordpress #websitedesign #digitalmarketing #timetocallwapiti
Welcome to the new Wapiti Live! I've taken my old podcast "Business Growth" to a completely new level! Enjoy the same kinds of content but from the perspective of my daily challenges and dealings. In this episode, I talk a lot about my Christian faith and why it's the foundation of everything we do at Wapiti.
Not all businesses have taglines. As a matter of fact, quite a few of my existing clients don't actually use a tagline. In my opinion, however, it's important to have a statement about your business even if it isn't a publically facing tagline. Having your tagline, whether public or private, will inform the way you move forward with the story of your business in marketing and even in sales.
Video and Article: https://wapiti.digital/tagline-defines-your-brand/
For the second part of Dan's complete branding guide, we focus on how to find the perfect logo for your business by following the steps Brand Shouter took to rebrand to Wapiti Digital. Get a perfect logo that reflects your business at its core.
Show notes and more: https://www.brandshouter.com/branding-perfect-logo
Brand Shouter is rebranding to Wapiti Digital. As we do this, Dan is chronicling each step of the process. In Episode 1 of Season 2, Dan discusses why we're doing this and also delves into the name selection process. Wanting to know how to choose a name for your business? This would be a great listen!
Show notes and more at: https://www.brandshouter.com/branding-choose-your-business-name
We're revamping the Business Growth podcast. We'll have new content, new interviews, recurring guests, and more. We'll even remake some of our older content to ensure it's up to date. If you aren't already subscribed, please do so via your favorite podcasting platform so you don't miss a thing!
Your site navigation is important to conversion and retention on your website. Too many options, visitors leave confused, too few options and they can’t find what they want. The trick is in ensuring that you not only provide what the visitor needs but, that you drive forward towards success. In this episode, I cover the ins-and-outs of great site navigation and how you can find more success in keeping it clean and clear.
Related Article on BrandShouter.com: https://www.brandshouter.com/site-nagivation-that-converts/
In the current "corona-economy", business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at all.
Don't miss out on your family because you're sinking all of your time into your day-to-day job. It's important to work hard and provide but, in the end, no matter how much money you earn, you'll regret missing out on your family. In this episode, I explore how to work hard towards success without sacrificing what is most important.
Related Article on BrandShouter.com: https://www.brandshouter.com/be-present/
As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow business owners can do to help mitigate this.
Related Article on BrandShouter.com: https://www.brandshouter.com/golden-rule-business/
COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be set up to handle the same clientele. We don't have control over epidemics but we do have control over preparedness for them.
Related Article on BrandShouter.com: https://www.brandshouter.com/web-tools-epidemics/
In my mind, finding a recurring revenue model for your business is a must in 2020. This podcast covers a few businesses that took a static sale product and turned into recurring revenue as well as some thoughts and ideas you can take to find a recurring revenue model for your business.
Related Article on BrandShouter.com: https://www.brandshouter.com/creating-recurring-revenue-for-your-business/
With hosting, you get what you pay for. When you opt for better overall hosting, your customers have a more enjoyable experience and search engines love you. Want to know more? Listen to the latest Business Growth Podcast episode!
Related Article on BrandShouter.com: https://www.brandshouter.com/hosting-is-important/
I'm focusing on Espresso/Coffee Stands in this episode. For the small coffee stand/shop owner, it is absolutely imperative that you have an established web presence for your location. I the episode, I explain why both a website and keeping your online listings up-to-date matter.
Related Article on BrandShouter.com: https://www.brandshouter.com/espresso-stand-website/
Dan Ericson, owner of Wapiti Digital in Waverly, Iowa, has seen a lot of small businesses painfully crawl to growth. While slow and steady can, indeed win the race, we want to help alleviate a lot of the pains we see businesses endure in their infancy. This podcast was started to help business owners create sustainable, lasting businesses that acquire new leads, convert those leads into customers, and do it all while having a good time! Learn more on our website: https://wapiti.digital.
